Persuasive Signs: The Semiotics of Advertising
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Berlin ;New York
De Gruyter
2002
|
| Edition: | Originally published 2002 |
| Series: | Approaches to Applied Semiotics
4 |
| Subjects: | |
| Online Access: | DE-824 DE-706 Volltext |
| Item Description: | Biographical note: Ron Beasley is Managing Director of ABM Research, Toronto, Canada. Marcel Danesi is Professor at the University of Toronto, Canada Main description: Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form |
| Physical Description: | 1 Online-Ressource |
| ISBN: | 9783110173406 9783110888003 |
Staff View
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| edition | Originally published 2002 |
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| illustrated | Not Illustrated |
| indexdate | 2025-02-19T17:40:16Z |
| institution | BVB |
| isbn | 9783110173406 9783110888003 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027789258 |
| oclc_num | 1165559636 |
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| publishDate | 2002 |
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| spelling | Beasley, Ron 1945- Verfasser (DE-588)1146386206 aut Persuasive Signs The Semiotics of Advertising Ron Beasley, Marcel Danesi Originally published 2002 Berlin ;New York De Gruyter 2002 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Approaches to Applied Semiotics 4 Biographical note: Ron Beasley is Managing Director of ABM Research, Toronto, Canada. Marcel Danesi is Professor at the University of Toronto, Canada Main description: Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form Semiotik (DE-588)4054498-9 gnd rswk-swf Werbesprache (DE-588)4065535-0 gnd rswk-swf Werbebotschaft (DE-588)4193382-5 gnd rswk-swf Werbesprache (DE-588)4065535-0 s Semiotik (DE-588)4054498-9 s DE-604 Werbebotschaft (DE-588)4193382-5 s Danesi, Marcel 1946- Sonstige (DE-588)137512724 oth Approaches to Applied Semiotics 4 (DE-604)BV013034465 4 http://www.degruyter.com/doi/book/10.1515/9783110888003 Verlag Volltext |
| spellingShingle | Beasley, Ron 1945- Persuasive Signs The Semiotics of Advertising Approaches to Applied Semiotics Semiotik (DE-588)4054498-9 gnd Werbesprache (DE-588)4065535-0 gnd Werbebotschaft (DE-588)4193382-5 gnd |
| subject_GND | (DE-588)4054498-9 (DE-588)4065535-0 (DE-588)4193382-5 |
| title | Persuasive Signs The Semiotics of Advertising |
| title_auth | Persuasive Signs The Semiotics of Advertising |
| title_exact_search | Persuasive Signs The Semiotics of Advertising |
| title_full | Persuasive Signs The Semiotics of Advertising Ron Beasley, Marcel Danesi |
| title_fullStr | Persuasive Signs The Semiotics of Advertising Ron Beasley, Marcel Danesi |
| title_full_unstemmed | Persuasive Signs The Semiotics of Advertising Ron Beasley, Marcel Danesi |
| title_short | Persuasive Signs |
| title_sort | persuasive signs the semiotics of advertising |
| title_sub | The Semiotics of Advertising |
| topic | Semiotik (DE-588)4054498-9 gnd Werbesprache (DE-588)4065535-0 gnd Werbebotschaft (DE-588)4193382-5 gnd |
| topic_facet | Semiotik Werbesprache Werbebotschaft |
| url | http://www.degruyter.com/doi/book/10.1515/9783110888003 |
| volume_link | (DE-604)BV013034465 |
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