Persuasive Signs: The Semiotics of Advertising
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Berlin ;New York
De Gruyter
2002
|
| Ausgabe: | Originally published 2002 |
| Schriftenreihe: | Approaches to Applied Semiotics
4 |
| Schlagworte: | |
| Online-Zugang: | UEI01 UBY01 Volltext |
| Beschreibung: | Biographical note: Ron Beasley is Managing Director of ABM Research, Toronto, Canada. Marcel Danesi is Professor at the University of Toronto, Canada Main description: Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9783110173406 9783110888003 |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Beasley, Ron 1945- |
| author_GND | (DE-588)1146386206 (DE-588)137512724 |
| author_facet | Beasley, Ron 1945- |
| author_role | aut |
| author_sort | Beasley, Ron 1945- |
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| building | Verbundindex |
| bvnumber | BV042352777 |
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| ctrlnum | (OCoLC)1165559636 (DE-599)BVBBV042352777 |
| discipline | Sprachwissenschaft Literaturwissenschaft Wirtschaftswissenschaften |
| edition | Originally published 2002 |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:19:16Z |
| institution | BVB |
| isbn | 9783110173406 9783110888003 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027789258 |
| oclc_num | 1165559636 |
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| series | Approaches to Applied Semiotics |
| series2 | Approaches to Applied Semiotics |
| spelling | Beasley, Ron 1945- Verfasser (DE-588)1146386206 aut Persuasive Signs The Semiotics of Advertising Ron Beasley, Marcel Danesi Originally published 2002 Berlin ;New York De Gruyter 2002 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Approaches to Applied Semiotics 4 Biographical note: Ron Beasley is Managing Director of ABM Research, Toronto, Canada. Marcel Danesi is Professor at the University of Toronto, Canada Main description: Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form Werbebotschaft (DE-588)4193382-5 gnd rswk-swf Semiotik (DE-588)4054498-9 gnd rswk-swf Werbesprache (DE-588)4065535-0 gnd rswk-swf Werbesprache (DE-588)4065535-0 s Semiotik (DE-588)4054498-9 s DE-604 Werbebotschaft (DE-588)4193382-5 s Danesi, Marcel 1946- Sonstige (DE-588)137512724 oth Approaches to Applied Semiotics 4 (DE-604)BV013034465 4 http://www.degruyter.com/doi/book/10.1515/9783110888003 Verlag Volltext |
| spellingShingle | Beasley, Ron 1945- Persuasive Signs The Semiotics of Advertising Approaches to Applied Semiotics Werbebotschaft (DE-588)4193382-5 gnd Semiotik (DE-588)4054498-9 gnd Werbesprache (DE-588)4065535-0 gnd |
| subject_GND | (DE-588)4193382-5 (DE-588)4054498-9 (DE-588)4065535-0 |
| title | Persuasive Signs The Semiotics of Advertising |
| title_auth | Persuasive Signs The Semiotics of Advertising |
| title_exact_search | Persuasive Signs The Semiotics of Advertising |
| title_full | Persuasive Signs The Semiotics of Advertising Ron Beasley, Marcel Danesi |
| title_fullStr | Persuasive Signs The Semiotics of Advertising Ron Beasley, Marcel Danesi |
| title_full_unstemmed | Persuasive Signs The Semiotics of Advertising Ron Beasley, Marcel Danesi |
| title_short | Persuasive Signs |
| title_sort | persuasive signs the semiotics of advertising |
| title_sub | The Semiotics of Advertising |
| topic | Werbebotschaft (DE-588)4193382-5 gnd Semiotik (DE-588)4054498-9 gnd Werbesprache (DE-588)4065535-0 gnd |
| topic_facet | Werbebotschaft Semiotik Werbesprache |
| url | http://www.degruyter.com/doi/book/10.1515/9783110888003 |
| volume_link | (DE-604)BV013034465 |
| work_keys_str_mv | AT beasleyron persuasivesignsthesemioticsofadvertising AT danesimarcel persuasivesignsthesemioticsofadvertising |