Real luxury: how luxury brands can create value for the long term
Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experienc...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Basingstoke ; New York
Palgrave Macmillan
2014
|
| Schlagworte: | |
| Zusammenfassung: | Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry, Real Luxury examines what 'luxury brands' are from a new perspective: from economic, sociological and psychological standpoints. It spells out the challenges the luxury sector is facing and puts forward a brand new and practical model to revive and protect luxury brands in the long term, based on the authors' experience with leading global luxury brands. Linking luxury with market forces including sustainability, the globalized economy, and the impact of technology, this book provides an accessible and innovative way of thinking about luxury brand management, with insights from current thought leaders and innovators behind the luxury brands |
| Beschreibung: | viii, 228 Seiten Illustrationen, Diagramme |
| ISBN: | 9781137395566 |
Internformat
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV042340274 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T01:18:52Z |
| institution | BVB |
| isbn | 9781137395566 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027776813 |
| oclc_num | 892400820 |
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| owner_facet | DE-11 DE-521 DE-1049 |
| physical | viii, 228 Seiten Illustrationen, Diagramme |
| publishDate | 2014 |
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| publisher | Palgrave Macmillan |
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| spelling | Pinkhasov, Misha Verfasser (DE-588)1067423125 aut Real luxury how luxury brands can create value for the long term Misha Pinkhasov and Rachna Joshi Nair Basingstoke ; New York Palgrave Macmillan 2014 viii, 228 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry, Real Luxury examines what 'luxury brands' are from a new perspective: from economic, sociological and psychological standpoints. It spells out the challenges the luxury sector is facing and puts forward a brand new and practical model to revive and protect luxury brands in the long term, based on the authors' experience with leading global luxury brands. Linking luxury with market forces including sustainability, the globalized economy, and the impact of technology, this book provides an accessible and innovative way of thinking about luxury brand management, with insights from current thought leaders and innovators behind the luxury brands Luxury goods industry Luxuries / Marketing Brand name products Management (DE-588)4037278-9 gnd rswk-swf Luxusgut (DE-588)4192138-0 gnd rswk-swf Marke (DE-588)4074577-6 gnd rswk-swf Luxusgut (DE-588)4192138-0 s Marke (DE-588)4074577-6 s Management (DE-588)4037278-9 s DE-188 Nair, Rachna Joshi Verfasser (DE-588)1067423311 aut Erscheint auch als Online-Ausgabe 978-1-137-39557-3 |
| spellingShingle | Pinkhasov, Misha Nair, Rachna Joshi Real luxury how luxury brands can create value for the long term Luxury goods industry Luxuries / Marketing Brand name products Management (DE-588)4037278-9 gnd Luxusgut (DE-588)4192138-0 gnd Marke (DE-588)4074577-6 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4192138-0 (DE-588)4074577-6 |
| title | Real luxury how luxury brands can create value for the long term |
| title_auth | Real luxury how luxury brands can create value for the long term |
| title_exact_search | Real luxury how luxury brands can create value for the long term |
| title_full | Real luxury how luxury brands can create value for the long term Misha Pinkhasov and Rachna Joshi Nair |
| title_fullStr | Real luxury how luxury brands can create value for the long term Misha Pinkhasov and Rachna Joshi Nair |
| title_full_unstemmed | Real luxury how luxury brands can create value for the long term Misha Pinkhasov and Rachna Joshi Nair |
| title_short | Real luxury |
| title_sort | real luxury how luxury brands can create value for the long term |
| title_sub | how luxury brands can create value for the long term |
| topic | Luxury goods industry Luxuries / Marketing Brand name products Management (DE-588)4037278-9 gnd Luxusgut (DE-588)4192138-0 gnd Marke (DE-588)4074577-6 gnd |
| topic_facet | Luxury goods industry Luxuries / Marketing Brand name products Management Luxusgut Marke |
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