Social marketing: changing behaviors for good
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Los Angeles, Calif. [u.a.]
SAGE Publ.
2016
|
| Edition: | 5. ed. |
| Subjects: | |
| Physical Description: | XV, 567 S. Ill., graph. Darst. |
Staff View
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| 250 | |a 5. ed. | ||
| 264 | 1 | |a Los Angeles, Calif. [u.a.] |b SAGE Publ. |c 2016 | |
| 300 | |a XV, 567 S. |b Ill., graph. Darst. | ||
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV042336134 |
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| indexdate | 2024-07-10T01:18:45Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027772763 |
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| physical | XV, 567 S. Ill., graph. Darst. |
| publishDate | 2016 |
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| publisher | SAGE Publ. |
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| spelling | Lee, Nancy R. 1945- Verfasser (DE-588)17353807X aut Social marketing changing behaviors for good Nancy R. Lee ; Philip Kotler 5. ed. Los Angeles, Calif. [u.a.] SAGE Publ. 2016 XV, 567 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing social Modification du comportement Social marketing Behavior modification Soziomarketing (DE-588)4116549-4 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Soziomarketing (DE-588)4116549-4 s DE-604 Kotler, Philip 1931- Verfasser (DE-588)121409600 aut |
| spellingShingle | Lee, Nancy R. 1945- Kotler, Philip 1931- Social marketing changing behaviors for good Marketing social Modification du comportement Social marketing Behavior modification Soziomarketing (DE-588)4116549-4 gnd |
| subject_GND | (DE-588)4116549-4 (DE-588)4123623-3 |
| title | Social marketing changing behaviors for good |
| title_auth | Social marketing changing behaviors for good |
| title_exact_search | Social marketing changing behaviors for good |
| title_full | Social marketing changing behaviors for good Nancy R. Lee ; Philip Kotler |
| title_fullStr | Social marketing changing behaviors for good Nancy R. Lee ; Philip Kotler |
| title_full_unstemmed | Social marketing changing behaviors for good Nancy R. Lee ; Philip Kotler |
| title_short | Social marketing |
| title_sort | social marketing changing behaviors for good |
| title_sub | changing behaviors for good |
| topic | Marketing social Modification du comportement Social marketing Behavior modification Soziomarketing (DE-588)4116549-4 gnd |
| topic_facet | Marketing social Modification du comportement Social marketing Behavior modification Soziomarketing Lehrbuch |
| work_keys_str_mv | AT leenancyr socialmarketingchangingbehaviorsforgood AT kotlerphilip socialmarketingchangingbehaviorsforgood |