Social marketing: changing behaviors for good
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles, Calif. [u.a.]
SAGE Publ.
2016
|
| Ausgabe: | 5. ed. |
| Schlagworte: | |
| Beschreibung: | XV, 567 S. Ill., graph. Darst. |
Internformat
MARC
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| 003 | DE-604 | ||
| 005 | 20150629 | ||
| 007 | t | ||
| 008 | 150210s2016 ad|| |||| 00||| eng d | ||
| 020 | |z 9781452292144 |9 978-1-4522-9214-4 | ||
| 035 | |a (OCoLC)906790474 | ||
| 035 | |a (DE-599)BSZ42574874X | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
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| 100 | 1 | |a Lee, Nancy R. |d 1945- |e Verfasser |0 (DE-588)17353807X |4 aut | |
| 245 | 1 | 0 | |a Social marketing |b changing behaviors for good |c Nancy R. Lee ; Philip Kotler |
| 250 | |a 5. ed. | ||
| 264 | 1 | |a Los Angeles, Calif. [u.a.] |b SAGE Publ. |c 2016 | |
| 300 | |a XV, 567 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing social | |
| 650 | 4 | |a Modification du comportement | |
| 650 | 4 | |a Social marketing | |
| 650 | 4 | |a Behavior modification | |
| 650 | 0 | 7 | |a Soziomarketing |0 (DE-588)4116549-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Soziomarketing |0 (DE-588)4116549-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Kotler, Philip |d 1931- |e Verfasser |0 (DE-588)121409600 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-027772763 | ||
Datensatz im Suchindex
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| any_adam_object | |
| author | Lee, Nancy R. 1945- Kotler, Philip 1931- |
| author_GND | (DE-588)17353807X (DE-588)121409600 |
| author_facet | Lee, Nancy R. 1945- Kotler, Philip 1931- |
| author_role | aut aut |
| author_sort | Lee, Nancy R. 1945- |
| author_variant | n r l nr nrl p k pk |
| building | Verbundindex |
| bvnumber | BV042336134 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5414 |
| callnumber-raw | HF5414 |
| callnumber-search | HF5414 |
| callnumber-sort | HF 45414 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 QP 650 |
| ctrlnum | (OCoLC)906790474 (DE-599)BSZ42574874X |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 5. ed. |
| format | Book |
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| genre_facet | Lehrbuch |
| id | DE-604.BV042336134 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T01:18:45Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027772763 |
| oclc_num | 906790474 |
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| owner_facet | DE-92 DE-634 DE-188 DE-898 DE-BY-UBR DE-573 DE-2070s |
| physical | XV, 567 S. Ill., graph. Darst. |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | SAGE Publ. |
| record_format | marc |
| spelling | Lee, Nancy R. 1945- Verfasser (DE-588)17353807X aut Social marketing changing behaviors for good Nancy R. Lee ; Philip Kotler 5. ed. Los Angeles, Calif. [u.a.] SAGE Publ. 2016 XV, 567 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing social Modification du comportement Social marketing Behavior modification Soziomarketing (DE-588)4116549-4 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Soziomarketing (DE-588)4116549-4 s DE-604 Kotler, Philip 1931- Verfasser (DE-588)121409600 aut |
| spellingShingle | Lee, Nancy R. 1945- Kotler, Philip 1931- Social marketing changing behaviors for good Marketing social Modification du comportement Social marketing Behavior modification Soziomarketing (DE-588)4116549-4 gnd |
| subject_GND | (DE-588)4116549-4 (DE-588)4123623-3 |
| title | Social marketing changing behaviors for good |
| title_auth | Social marketing changing behaviors for good |
| title_exact_search | Social marketing changing behaviors for good |
| title_full | Social marketing changing behaviors for good Nancy R. Lee ; Philip Kotler |
| title_fullStr | Social marketing changing behaviors for good Nancy R. Lee ; Philip Kotler |
| title_full_unstemmed | Social marketing changing behaviors for good Nancy R. Lee ; Philip Kotler |
| title_short | Social marketing |
| title_sort | social marketing changing behaviors for good |
| title_sub | changing behaviors for good |
| topic | Marketing social Modification du comportement Social marketing Behavior modification Soziomarketing (DE-588)4116549-4 gnd |
| topic_facet | Marketing social Modification du comportement Social marketing Behavior modification Soziomarketing Lehrbuch |
| work_keys_str_mv | AT leenancyr socialmarketingchangingbehaviorsforgood AT kotlerphilip socialmarketingchangingbehaviorsforgood |