The social media MBA guide to ROI: how to measure and improve your return on investment
Gespeichert in:
1. Verfasser: | |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Chichester
Wiley
2014
|
Schriftenreihe: | A John Wiley & Sons publication
|
Schlagworte: | |
Beschreibung: | XVI, 140 S. Ill. |
ISBN: | 9781118844397 |
Internformat
MARC
LEADER | 00000nam a2200000zc 4500 | ||
---|---|---|---|
001 | BV042333462 | ||
003 | DE-604 | ||
005 | 00000000000000.0 | ||
007 | t | ||
008 | 150209s2014 a||| |||| 00||| eng d | ||
020 | |a 9781118844397 |c (hbk.) |9 978-1-118-84439-7 | ||
020 | |z 9781118844410 |c (ebk.) |9 978-1-118-84441-0 | ||
020 | |z 9781118898291 |c (ebk.) |9 978-1-118-89829-1 | ||
035 | |a (OCoLC)903218936 | ||
035 | |a (DE-599)BVBBV042333462 | ||
040 | |a DE-604 |b ger | ||
041 | 0 | |a eng | |
049 | |a DE-861 | ||
082 | 0 | |a 006.70684 | |
084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
100 | 1 | |a Holloman, Christer |e Verfasser |4 aut | |
245 | 1 | 0 | |a The social media MBA guide to ROI |b how to measure and improve your return on investment |c Christer Holloman |
264 | 1 | |a Chichester |b Wiley |c 2014 | |
300 | |a XVI, 140 S. |b Ill. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
490 | 0 | |a A John Wiley & Sons publication | |
650 | 0 | 7 | |a Soziale Software |0 (DE-588)7550143-0 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Kundenmanagement |0 (DE-588)4236865-0 |2 gnd |9 rswk-swf |
653 | |a Business enterprises--Computer networks. | ||
653 | |a Strategic planning--Computer networks. | ||
653 | |a Social media--Economic aspects. | ||
653 | |a Online social networks--Economic aspects. | ||
689 | 0 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
689 | 0 | 1 | |a Kundenmanagement |0 (DE-588)4236865-0 |D s |
689 | 0 | 2 | |a Soziale Software |0 (DE-588)7550143-0 |D s |
689 | 0 | |5 DE-604 | |
689 | 1 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
689 | 1 | 1 | |a Online-Marketing |0 (DE-588)7706419-7 |D s |
689 | 1 | 2 | |a Soziale Software |0 (DE-588)7550143-0 |D s |
689 | 1 | |5 DE-604 | |
999 | |a oai:aleph.bib-bvb.de:BVB01-027770148 |
Datensatz im Suchindex
_version_ | 1804152939826118656 |
---|---|
any_adam_object | |
author | Holloman, Christer |
author_facet | Holloman, Christer |
author_role | aut |
author_sort | Holloman, Christer |
author_variant | c h ch |
building | Verbundindex |
bvnumber | BV042333462 |
classification_rvk | QP 650 |
ctrlnum | (OCoLC)903218936 (DE-599)BVBBV042333462 |
dewey-full | 006.70684 |
dewey-hundreds | 000 - Computer science, information, general works |
dewey-ones | 006 - Special computer methods |
dewey-raw | 006.70684 |
dewey-search | 006.70684 |
dewey-sort | 16.70684 |
dewey-tens | 000 - Computer science, information, general works |
discipline | Informatik Wirtschaftswissenschaften |
format | Book |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01847nam a2200505zc 4500</leader><controlfield tag="001">BV042333462</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">150209s2014 a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781118844397</subfield><subfield code="c">(hbk.)</subfield><subfield code="9">978-1-118-84439-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781118844410</subfield><subfield code="c">(ebk.)</subfield><subfield code="9">978-1-118-84441-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781118898291</subfield><subfield code="c">(ebk.)</subfield><subfield code="9">978-1-118-89829-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)903218936</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042333462</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-861</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">006.70684</subfield><subfield code="2"></subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 650</subfield><subfield code="0">(DE-625)141922:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Holloman, Christer</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The social media MBA guide to ROI</subfield><subfield code="b">how to measure and improve your return on investment</subfield><subfield code="c">Christer Holloman</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Chichester</subfield><subfield code="b">Wiley</subfield><subfield code="c">2014</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVI, 140 S.</subfield><subfield code="b">Ill.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">A John Wiley & Sons publication</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Soziale Software</subfield><subfield code="0">(DE-588)7550143-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kundenmanagement</subfield><subfield code="0">(DE-588)4236865-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Business enterprises--Computer networks.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Strategic planning--Computer networks.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Social media--Economic aspects.</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Online social networks--Economic aspects.</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Kundenmanagement</subfield><subfield code="0">(DE-588)4236865-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Soziale Software</subfield><subfield code="0">(DE-588)7550143-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Soziale Software</subfield><subfield code="0">(DE-588)7550143-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-027770148</subfield></datafield></record></collection> |
id | DE-604.BV042333462 |
illustrated | Illustrated |
indexdate | 2024-07-10T01:18:41Z |
institution | BVB |
isbn | 9781118844397 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027770148 |
oclc_num | 903218936 |
open_access_boolean | |
owner | DE-861 |
owner_facet | DE-861 |
physical | XVI, 140 S. Ill. |
publishDate | 2014 |
publishDateSearch | 2014 |
publishDateSort | 2014 |
publisher | Wiley |
record_format | marc |
series2 | A John Wiley & Sons publication |
spelling | Holloman, Christer Verfasser aut The social media MBA guide to ROI how to measure and improve your return on investment Christer Holloman Chichester Wiley 2014 XVI, 140 S. Ill. txt rdacontent n rdamedia nc rdacarrier A John Wiley & Sons publication Soziale Software (DE-588)7550143-0 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Business enterprises--Computer networks. Strategic planning--Computer networks. Social media--Economic aspects. Online social networks--Economic aspects. Unternehmen (DE-588)4061963-1 s Kundenmanagement (DE-588)4236865-0 s Soziale Software (DE-588)7550143-0 s DE-604 Online-Marketing (DE-588)7706419-7 s |
spellingShingle | Holloman, Christer The social media MBA guide to ROI how to measure and improve your return on investment Soziale Software (DE-588)7550143-0 gnd Unternehmen (DE-588)4061963-1 gnd Online-Marketing (DE-588)7706419-7 gnd Kundenmanagement (DE-588)4236865-0 gnd |
subject_GND | (DE-588)7550143-0 (DE-588)4061963-1 (DE-588)7706419-7 (DE-588)4236865-0 |
title | The social media MBA guide to ROI how to measure and improve your return on investment |
title_auth | The social media MBA guide to ROI how to measure and improve your return on investment |
title_exact_search | The social media MBA guide to ROI how to measure and improve your return on investment |
title_full | The social media MBA guide to ROI how to measure and improve your return on investment Christer Holloman |
title_fullStr | The social media MBA guide to ROI how to measure and improve your return on investment Christer Holloman |
title_full_unstemmed | The social media MBA guide to ROI how to measure and improve your return on investment Christer Holloman |
title_short | The social media MBA guide to ROI |
title_sort | the social media mba guide to roi how to measure and improve your return on investment |
title_sub | how to measure and improve your return on investment |
topic | Soziale Software (DE-588)7550143-0 gnd Unternehmen (DE-588)4061963-1 gnd Online-Marketing (DE-588)7706419-7 gnd Kundenmanagement (DE-588)4236865-0 gnd |
topic_facet | Soziale Software Unternehmen Online-Marketing Kundenmanagement |
work_keys_str_mv | AT hollomanchrister thesocialmediambaguidetoroihowtomeasureandimproveyourreturnoninvestment |