Groundbreakers: how Obama's 2.2 million volunteers transformed campaigning in America
"Much has been written about the historic nature of the Obama campaign. The multi-year, multi-billion dollar operation elected the nation's first black president, raised and spent more money than any other election effort in history, and built the most sophisticated voter targeting technol...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Oxford Univ. Press
2015
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | "Much has been written about the historic nature of the Obama campaign. The multi-year, multi-billion dollar operation elected the nation's first black president, raised and spent more money than any other election effort in history, and built the most sophisticated voter targeting technology ever before used on a national campaign. But what is missing from these accounts is an understanding of how Obama for America organized its formidable army of 2.2 million volunteers ... over eight times the number of people who volunteered for democratic candidates in 2004. Unlike previous field campaigns that drew their power from staff, consultants, and paid canvassers, the Obama campaign's capacity came from unpaid local citizens who took responsibility for organizing their own neighborhoods months...and even years...in advance of election day. In so doing, Groundbreakers argues, the campaign enlisted citizens in the often unglamorous but necessary work of practicing democracy. Hahrie Han and Elizabeth McKenna argue that the legacy of Obama for America is a transformation of the traditional models of field campaigning. Groundbreakers makes the case that the Obama ground game was revolutionary in two regards not captured in previous accounts. First, the campaign piloted and scaled an alternative model of field campaigning that built the power of a community at the same time that it organized it. Second, the Obama campaign changed the individuals who were a part of it, turning them into leaders. Groundbreakers proves that presidential campaigns are still about more than clicks, big data and money, and that one of the most important ways that a campaign develops its capacity is by investing in its human resources".. |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XX, 248 S. |
| ISBN: | 9780199394593 9780199394609 |
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Datensatz im Suchindex
| _version_ | 1804152932601430016 |
|---|---|
| adam_text | GROUNDBREAKERS
/ MCKENNA, ELIZABETH.
: 2015
TABLE OF CONTENTS / INHALTSVERZEICHNIS
CHAPTER ONE: INTRODUCTION
PART I: THE HISTORICAL ROOTS OF THE OBAMA FIELD PROGRAM
CHAPTER TWO: THE WAY THINGS WERE
CHAPTER THREE: DISCOVERY AND DIFFUSION
PART II: THE NUTS AND BOLTS OF THE GROUND GAME
CHAPTER FOUR: BUILDING DEPTH BY INVESTING IN RELATIONSHIPS
CHAPTER FIVE: CREATING A STRUCTURE TO SHARE RESPONSIBILITY: NEIGHBORHOOD
TEAMS
CHAPTER SIX: USING METRICS TO GET TO SCALE
PART III: OFA S LEGACY
CHAPTER SEVEN: REFLECTION
WORKS CITED
INDEX
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | McKenna, Elizabeth Perle 1956- Han, Hahrie |
| author_GND | (DE-588)12045534X (DE-588)1069700193 |
| author_facet | McKenna, Elizabeth Perle 1956- Han, Hahrie |
| author_role | aut aut |
| author_sort | McKenna, Elizabeth Perle 1956- |
| author_variant | e p m ep epm h h hh |
| building | Verbundindex |
| bvnumber | BV042328794 |
| callnumber-first | J - Political Science |
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| callnumber-search | JK526 2008 |
| callnumber-sort | JK 3526 42008 |
| callnumber-subject | JK - United States |
| classification_rvk | MG 70470 |
| ctrlnum | (OCoLC)907835608 (DE-599)BVBBV042328794 |
| dewey-full | 324.973/0931 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 324 - The political process |
| dewey-raw | 324.973/0931 |
| dewey-search | 324.973/0931 |
| dewey-sort | 3324.973 3931 |
| dewey-tens | 320 - Political science (Politics and government) |
| discipline | Politologie |
| era | Geschichte 2012 gnd |
| era_facet | Geschichte 2012 |
| format | Book |
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| isbn | 9780199394593 9780199394609 |
| language | English |
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| spelling | McKenna, Elizabeth Perle 1956- Verfasser (DE-588)12045534X aut Groundbreakers how Obama's 2.2 million volunteers transformed campaigning in America Elizabeth McKenna ; Hahrie Han New York Oxford Univ. Press 2015 XX, 248 S. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index "Much has been written about the historic nature of the Obama campaign. The multi-year, multi-billion dollar operation elected the nation's first black president, raised and spent more money than any other election effort in history, and built the most sophisticated voter targeting technology ever before used on a national campaign. But what is missing from these accounts is an understanding of how Obama for America organized its formidable army of 2.2 million volunteers ... over eight times the number of people who volunteered for democratic candidates in 2004. Unlike previous field campaigns that drew their power from staff, consultants, and paid canvassers, the Obama campaign's capacity came from unpaid local citizens who took responsibility for organizing their own neighborhoods months...and even years...in advance of election day. In so doing, Groundbreakers argues, the campaign enlisted citizens in the often unglamorous but necessary work of practicing democracy. Hahrie Han and Elizabeth McKenna argue that the legacy of Obama for America is a transformation of the traditional models of field campaigning. Groundbreakers makes the case that the Obama ground game was revolutionary in two regards not captured in previous accounts. First, the campaign piloted and scaled an alternative model of field campaigning that built the power of a community at the same time that it organized it. Second, the Obama campaign changed the individuals who were a part of it, turning them into leaders. Groundbreakers proves that presidential campaigns are still about more than clicks, big data and money, and that one of the most important ways that a campaign develops its capacity is by investing in its human resources".. Obama, Barack Obama, Barack 1961- (DE-588)132522136 gnd rswk-swf Geschichte 2012 gnd rswk-swf POLITICAL SCIENCE / Political Process / Elections bisacsh POLITICAL SCIENCE / Government / National bisacsh Politik Presidents United States Election 2008 Presidents United States Election 2012 Political campaigns United States Political participation United States POLITICAL SCIENCE / Political Process / Elections POLITICAL SCIENCE / Government / National Wahlkampf (DE-588)4064292-6 gnd rswk-swf Präsidentenwahl (DE-588)4047020-9 gnd rswk-swf Freiwilliger (DE-588)4155349-4 gnd rswk-swf USA United States Politics and government Obama, Barack 1961- (DE-588)132522136 p Präsidentenwahl (DE-588)4047020-9 s Wahlkampf (DE-588)4064292-6 s Freiwilliger (DE-588)4155349-4 s Geschichte 2012 z DE-604 Han, Hahrie Verfasser (DE-588)1069700193 aut LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027765586&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | McKenna, Elizabeth Perle 1956- Han, Hahrie Groundbreakers how Obama's 2.2 million volunteers transformed campaigning in America Obama, Barack Obama, Barack 1961- (DE-588)132522136 gnd POLITICAL SCIENCE / Political Process / Elections bisacsh POLITICAL SCIENCE / Government / National bisacsh Politik Presidents United States Election 2008 Presidents United States Election 2012 Political campaigns United States Political participation United States POLITICAL SCIENCE / Political Process / Elections POLITICAL SCIENCE / Government / National Wahlkampf (DE-588)4064292-6 gnd Präsidentenwahl (DE-588)4047020-9 gnd Freiwilliger (DE-588)4155349-4 gnd |
| subject_GND | (DE-588)132522136 (DE-588)4064292-6 (DE-588)4047020-9 (DE-588)4155349-4 |
| title | Groundbreakers how Obama's 2.2 million volunteers transformed campaigning in America |
| title_auth | Groundbreakers how Obama's 2.2 million volunteers transformed campaigning in America |
| title_exact_search | Groundbreakers how Obama's 2.2 million volunteers transformed campaigning in America |
| title_full | Groundbreakers how Obama's 2.2 million volunteers transformed campaigning in America Elizabeth McKenna ; Hahrie Han |
| title_fullStr | Groundbreakers how Obama's 2.2 million volunteers transformed campaigning in America Elizabeth McKenna ; Hahrie Han |
| title_full_unstemmed | Groundbreakers how Obama's 2.2 million volunteers transformed campaigning in America Elizabeth McKenna ; Hahrie Han |
| title_short | Groundbreakers |
| title_sort | groundbreakers how obama s 2 2 million volunteers transformed campaigning in america |
| title_sub | how Obama's 2.2 million volunteers transformed campaigning in America |
| topic | Obama, Barack Obama, Barack 1961- (DE-588)132522136 gnd POLITICAL SCIENCE / Political Process / Elections bisacsh POLITICAL SCIENCE / Government / National bisacsh Politik Presidents United States Election 2008 Presidents United States Election 2012 Political campaigns United States Political participation United States POLITICAL SCIENCE / Political Process / Elections POLITICAL SCIENCE / Government / National Wahlkampf (DE-588)4064292-6 gnd Präsidentenwahl (DE-588)4047020-9 gnd Freiwilliger (DE-588)4155349-4 gnd |
| topic_facet | Obama, Barack Obama, Barack 1961- POLITICAL SCIENCE / Political Process / Elections POLITICAL SCIENCE / Government / National Politik Presidents United States Election 2008 Presidents United States Election 2012 Political campaigns United States Political participation United States Wahlkampf Präsidentenwahl Freiwilliger USA United States Politics and government |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027765586&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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