Social Media for Scientific Institutions: How to Attract Young Academics by Using Social Media as a Marketing Tool
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Springer Gabler
2015
|
| Schriftenreihe: | BestMasters
|
| Schlagworte: | |
| Online-Zugang: | FAB01 FHD01 FWS01 FWS02 Volltext Inhaltsverzeichnis Abstract |
| Beschreibung: | 1 Online-Ressource (XVIII, 117 p. 34 illus) |
| ISBN: | 9783658088224 9783658088217 |
| DOI: | 10.1007/978-3-658-08822-4 |
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Datensatz im Suchindex
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| adam_text | SOCIAL MEDIA FOR SCIENTIFIC INSTITUTIONS
/ HURRLE, DANIEL
: 2015
TABLE OF CONTENTS / INHALTSVERZEICHNIS
SOCIAL MEDIA ENVIRONMENT AND MARKETING
SCIENTIFIC INSTITUTIONS AND YOUNG ACADEMICS
ONLINE SURVEY, BENCHMARK ANALYSIS AND EXPERT INTERVIEWS
SOCIAL MEDIA CONCEPT: CONTENT, PLATFORMS, MONITORING
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
SOCIAL MEDIA FOR SCIENTIFIC INSTITUTIONS
/ HURRLE, DANIEL
: 2015
ABSTRACT / INHALTSTEXT
THIS BOOK COVERS RELEVANT TOPICS OF SOCIAL MEDIA IN THE AREA OF RESEARCH
INSTITUTES. DANIEL HURRLE AND JULIA POSTATNY FOLLOW THE RESEARCH
QUESTION OF HOW SOCIAL MEDIA CAN EMPOWER THE COMMUNICATION OF SUCH
INSTITUTES BY USING THE EXAMPLE OF THE BERLIN-BRANDENBURG ACADEMY OF
SCIENCES AND HUMANITIES. BASED ON A COMPREHENSIVE ANALYSIS OF THE
DESIGNATED TARGET GROUP OF YOUNG ACADEMICS, A HOLISTIC SOCIAL MEDIA
CONCEPT IS DEVELOPED WITH CLEAR GUIDELINES FOR IMMEDIATE APPLICATION AND
IMPLEMENTATION. DIAGRAMS, ILLUSTRATIONS, MODELS AND SHORT SUMMARIES
AFTER EACH SECTION FACILITATE THE UNDERSTANDING OF THE PROCESS AND
COMPLEX DECISIONS, AND LEAD THE READER GENTLY THROUGH THE TOPIC.
CONTENTS SOCIAL MEDIA ENVIRONMENT AND MARKETING SCIENTIFIC INSTITUTIONS
AND YOUNG ACADEMICS ONLINE SURVEY, BENCHMARK ANALYSIS AND EXPERT
INTERVIEWS SOCIAL MEDIA CONCEPT: CONTENT, PLATFORMS, MONITORING TARGET
GROUPS RESEARCHERS AND STUDENTS IN THE FIELDS OF BUSINESS
ADMINISTRATION, MARKETING, COMMUNICATIONS, SOCIAL MEDIA, PUBLIC
RELATIONS, AND COMMUNICATIONS SCIENCES PRACTITIONERS IN THESE AREAS THE
AUTHORS DANIEL HURRLE AND JULIA POSTATNY COMPLETED THEIR MASTER’S
DEGREE UNDER THE SUPERVISION OF PROF. DR. DIRK-MARIO BOLTZ IN
INTERNATIONAL MARKETING MANAGEMENT (M.A.) AT THE BERLIN SCHOOL OF
ECONOMICS AND LAW. WITH SEVERAL LONG-TERM STAYS IN THE USA, CANADA,
SINGAPORE AND EUROPE ALONG WITH HANDS-ON EXPERIENCE IN INTERNATIONAL
COMPANIES THEY GAINED OUTSTANDING SKILLS AND KNOW-HOW FOR THEIR FUTURE
MARKETING CAREER
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Hurrle, Daniel Postatny, Julia |
| author_facet | Hurrle, Daniel Postatny, Julia |
| author_role | aut aut |
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| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-658-08822-4 |
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| spellingShingle | Hurrle, Daniel Postatny, Julia Social Media for Scientific Institutions How to Attract Young Academics by Using Social Media as a Marketing Tool Economics Industrial management Marketing Economics/Management Science Management/Business for Professionals Public Administration Management Wirtschaft Personalbeschaffung (DE-588)4121462-6 gnd Social Media (DE-588)4639271-3 gnd Akademiker (DE-588)4000881-2 gnd |
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| title | Social Media for Scientific Institutions How to Attract Young Academics by Using Social Media as a Marketing Tool |
| title_auth | Social Media for Scientific Institutions How to Attract Young Academics by Using Social Media as a Marketing Tool |
| title_exact_search | Social Media for Scientific Institutions How to Attract Young Academics by Using Social Media as a Marketing Tool |
| title_full | Social Media for Scientific Institutions How to Attract Young Academics by Using Social Media as a Marketing Tool by Daniel Hurrle, Julia Postatny |
| title_fullStr | Social Media for Scientific Institutions How to Attract Young Academics by Using Social Media as a Marketing Tool by Daniel Hurrle, Julia Postatny |
| title_full_unstemmed | Social Media for Scientific Institutions How to Attract Young Academics by Using Social Media as a Marketing Tool by Daniel Hurrle, Julia Postatny |
| title_short | Social Media for Scientific Institutions |
| title_sort | social media for scientific institutions how to attract young academics by using social media as a marketing tool |
| title_sub | How to Attract Young Academics by Using Social Media as a Marketing Tool |
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