Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference:
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer International Publishing
2015
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| Schriftenreihe: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science
|
| Schlagworte: | |
| Online-Zugang: | BTU01 FAB01 FAW01 FHA01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HWR01 UBG01 UBT01 UBY01 UEI01 UPA01 Volltext Inhaltsverzeichnis Abstract |
| Beschreibung: | 1 Online-Ressource (XXX, 350 p.) |
| ISBN: | 9783319131412 |
| ISSN: | 2363-6165 |
| DOI: | 10.1007/978-3-319-13141-2 |
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Datensatz im Suchindex
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| adam_text | PROCEEDINGS OF THE 1997 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL
CONFERENCE
/ WILSON, ELIZABETH J.
: 2015
TABLE OF CONTENTS / INHALTSVERZEICHNIS
POSTER SESSION
DESTINATION BRANDING
MEASURING CONSUMER RESPONSES TO MARKETPLACE STIMULI
INNOVATION IN MARKETING INSTRUCTION
ETHICAL ISSUES IN MARKETING
DEVELOPING MEASUREMENT TOOLS FOR GLOBAL MARKETING
SUPPLIER SATISFACTION OR SATISFICING?
USING THE INTERNET AND WORLD WIDE WEB IN THE MARKETING CLASSROOM
CUSTOMER SATISFACTION RESEARCH TOPICS
RELATIONSHIP MARKETING AND STRATEGIC ALLIANCES
CREATING ETHICAL COMPLIANCE SYSTEMS IN MARKETING ORGANIZATIONS
STRATEGIC ISSUES IN GLOBAL MARKETING
THE ROLE OF VALUE IN MARKETING MANAGEMENT
SALESFORCE PERFORMANCE
THE MARKETER AS ENTREPRENEUR
ETHICS AND THE MARKETING EDUCATOR
ADVERTISING AT THE CROSSROADS: THE EMERGING CHALLENGES
RETAIL CHANNEL CLIMATES: THE HEAT IS ON
CONTINUING CONTROVERSIES ON ETHICAL ISSUES IN GLOBAL MARKETING
MANAGEMENT
BRANDING, COUNTRY OF ORIGIN, AND CONTROL ISSUES IN GLOBAL MARKETING
ISSUES IN SALES MANAGEMENT
DEVELOPING AND MANAGING PRODUCTS
ANTECEDENTS AND CONSEQUENCES OF MARKETING STRATEGIES
CROSS-FUNCTIONAL ISSUES IN THE MARKET-ORIENTED FIRM
ISSUES IN GLOBAL MARKETING MANAGEMENT
SALES MANAGEMENT
STRATEGIC MARKETING FOR THE 21ST CENTURY
THE INTERNET AND MARKETING PEDAGOGY
STRATEGIC AND MANAGERIAL ISSUES IN SERVICES MARKETING
CURRENT ISSUES IN RESEARCH METHODOLOGY
INFORMATION TECHNOLOGY AND THE FUTURE OF MARKETING COMMUNICATIONS
ISSUES IN TECHNOLOGY AND THE INTERNET
CONSUMER BEHAVIOR IN A SERVICES CONTEXT: QUALITY, SATISFACTION,
SWITCHING
GLOBAL DISTRIBUTION AND LOGISTICS
NONPERSONAL COMMUNICATION STRATEGIES
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
PROCEEDINGS OF THE 1997 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL
CONFERENCE
/ WILSON, ELIZABETH J.
: 2015
ABSTRACT / INHALTSTEXT
THIS VOLUME INCLUDES THE FULL PROCEEDINGS FROM THE 1997 ACADEMY OF
MARKETING SCIENCE (AMS) ANNUAL CONFERENCE HELD IN CORAL GABLES, FLORIDA.
THE RESEARCH AND PRESENTATIONS OFFERED IN THIS VOLUME COVER MANY ASPECTS
OF MARKETING SCIENCE INCLUDING MARKETING STRATEGY, CONSUMER BEHAVIOUR,
GLOBAL MARKETING, ADVERTISING, BRANDING, MARKETING EDUCATION, AMONG
OTHERS. FOUNDED IN 1971, THE ACADEMY OF MARKETING SCIENCE IS AN
INTERNATIONAL ORGANIZATION DEDICATED TO PROMOTING TIMELY EXPLORATIONS OF
PHENOMENA RELATED TO THE SCIENCE OF MARKETING IN THEORY, RESEARCH, AND
PRACTICE. AMONG ITS SERVICES TO MEMBERS AND THE COMMUNITY AT LARGE, THE
ACADEMY OFFERS CONFERENCES, CONGRESSES AND SYMPOSIA THAT ATTRACT
DELEGATES FROM AROUND THE WORLD. PRESENTATIONS FROM THESE EVENTS ARE
PUBLISHED IN THIS PROCEEDINGS SERIES, WHICH OFFERS A COMPREHENSIVE
ARCHIVE OF VOLUMES REFLECTING THE EVOLUTION OF THE FIELD. VOLUMES
DELIVER CUTTING-EDGE RESEARCH AND INSIGHTS, COMPLIMENTING THE
ACADEMY’S FLAGSHIP JOURNALS, THE JOURNAL OF THE ACADEMY OF MARKETING
SCIENCE (JAMS) AND AMS REVIEW. VOLUMES ARE EDITED BY LEADING SCHOLARS
AND PRACTITIONERS ACROSS A WIDE RANGE OF SUBJECT AREAS IN MARKETING
SCIENCE
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-319-13141-2 |
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| genre | (DE-588)1071861417 Konferenzschrift gnd-content |
| genre_facet | Konferenzschrift |
| id | DE-604.BV042326017 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T12:05:28Z |
| institution | BVB |
| isbn | 9783319131412 |
| issn | 2363-6165 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027762854 |
| oclc_num | 902848865 |
| open_access_boolean | |
| owner | DE-2070s DE-1046 DE-1043 DE-Aug4 DE-573 DE-859 DE-703 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-739 DE-634 DE-862 DE-BY-FWS DE-92 DE-M347 DE-1049 DE-824 DE-860 DE-898 DE-BY-UBR DE-861 DE-1051 DE-706 |
| owner_facet | DE-2070s DE-1046 DE-1043 DE-Aug4 DE-573 DE-859 DE-703 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-739 DE-634 DE-862 DE-BY-FWS DE-92 DE-M347 DE-1049 DE-824 DE-860 DE-898 DE-BY-UBR DE-861 DE-1051 DE-706 |
| physical | 1 Online-Ressource (XXX, 350 p.) |
| psigel | ZDB-2-SBE ZDB-2-SBE_2015 |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Springer International Publishing |
| record_format | marc |
| series2 | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| spellingShingle | Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)1071861417 |
| title | Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference |
| title_auth | Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference |
| title_exact_search | Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference |
| title_full | Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference edited by Elizabeth J. Wilson, Joseph F. Hair, Jr |
| title_fullStr | Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference edited by Elizabeth J. Wilson, Joseph F. Hair, Jr |
| title_full_unstemmed | Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference edited by Elizabeth J. Wilson, Joseph F. Hair, Jr |
| title_short | Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference |
| title_sort | proceedings of the 1997 academy of marketing science ams annual conference |
| topic | Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Konferenzschrift |
| url | https://doi.org/10.1007/978-3-319-13141-2 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027762854&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027762854&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
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