Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference:
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer International Publishing
2015
|
| Schriftenreihe: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science
|
| Schlagworte: | |
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| Beschreibung: | 1 Online-Ressource (XXIII, 230 p) |
| ISBN: | 9783319118826 |
| ISSN: | 2363-6165 |
| DOI: | 10.1007/978-3-319-11882-6 |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 544307 |
|---|---|
| _version_ | 1824554407163854848 |
| adam_text | PROCEEDINGS OF THE 2002 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL
CONFERENCE
/
: 2015
TABLE OF CONTENTS / INHALTSVERZEICHNIS
PRICING AND SOCIAL TOPICS IN MARKETING
EXPLORING ISSUES IN MODERN TOURISM
INVESTIGATIONS IN RETAILING
INTERNATIONAL MARKETING MANAGEMENT ISSUES
INFORMATION USE AND CUSTOMER BEHAVIOR
RELATIONSHIPS IN A BUSINESS-TO-BUSINESS SETTING
GLOBALIZATION AND MARKETING CHALLENGES
SELLING AND SALES MANAGEMENT
INQUIRIES IN STRATEGIC MARKETING
BUILDING RELATIONSHIPS AND THEORY IN RETAILING
MARKETING ON THE ‘NET’
ISSUES IN TEACHING AND RESEARCH
ISSUES AND APPROACHES TO RELATIONSHIP MARKETING RESEARCH
THE TOPIC OF TOURISM: FURTHER INQUIRIES
METHODOLOGICAL PERSPECTIVES IN MARKETING
INTERNET AND INTERNATIONAL MARKETING
SERVICES
POSTER PRESENTATIONS
VARIETY-SEEKING, LOYALTY, AND CUSTOMER RETENTION
NEW PERSPECTIVES IN ADVERTISING
ISSUES IN MARKETING EDUCATION
CONSUMER ATTITUDES AND CHOICE
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
PROCEEDINGS OF THE 2002 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL
CONFERENCE
/
: 2015
ABSTRACT / INHALTSTEXT
FOUNDED IN 1971, THE ACADEMY OF MARKETING SCIENCE IS AN INTERNATIONAL
ORGANIZATION DEDICATED TO PROMOTING TIMELY EXPLORATIONS OF PHENOMENA
RELATED TO THE SCIENCE OF MARKETING IN THEORY, RESEARCH, AND PRACTICE.
AMONG ITS SERVICES TO MEMBERS AND THE COMMUNITY AT LARGE, THE ACADEMY
OFFERS CONFERENCES, CONGRESSES AND SYMPOSIA THAT ATTRACT DELEGATES FROM
AROUND THE WORLD. PRESENTATIONS FROM THESE EVENTS ARE PUBLISHED IN THIS
PROCEEDINGS SERIES, WHICH OFFERS A COMPREHENSIVE ARCHIVE OF VOLUMES
REFLECTING THE EVOLUTION OF THE FIELD. VOLUMES DELIVER CUTTING-EDGE
RESEARCH AND INSIGHTS, COMPLIMENTING THE ACADEMY’S FLAGSHIP JOURNALS,
THE JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (JAMS) AND AMS REVIEW.
VOLUMES ARE EDITED BY LEADING SCHOLARS AND PRACTITIONERS ACROSS A WIDE
RANGE OF SUBJECT AREAS IN MARKETING SCIENCE. THIS VOLUME INCLUDES THE
FULL PROCEEDINGS FROM THE 2002 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL
CONFERENCE HELD IN SANIBELHARBOUR RESORT,FLORIDA
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-319-11882-6 |
| format | Electronic eBook |
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| indexdate | 2025-02-20T06:51:16Z |
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| owner_facet | DE-473 DE-BY-UBG DE-739 DE-92 DE-2070s DE-703 DE-634 DE-Aug4 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-859 DE-1043 DE-1046 DE-M347 DE-573 DE-1049 DE-824 DE-860 DE-898 DE-BY-UBR DE-861 DE-1051 DE-706 |
| physical | 1 Online-Ressource (XXIII, 230 p) |
| psigel | ZDB-2-SBE |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Springer International Publishing |
| record_format | marc |
| series2 | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| spellingShingle | Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference Wirtschaft Economics Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)1071861417 |
| title | Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference |
| title_auth | Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference |
| title_exact_search | Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference |
| title_full | Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference edited by Harlan E. Spotts |
| title_fullStr | Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference edited by Harlan E. Spotts |
| title_full_unstemmed | Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference edited by Harlan E. Spotts |
| title_short | Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference |
| title_sort | proceedings of the 2002 academy of marketing science ams annual conference |
| topic | Wirtschaft Economics Marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | Wirtschaft Economics Marketing Konferenzschrift 2002 Sanibel Island Fla. |
| url | https://doi.org/10.1007/978-3-319-11882-6 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027755357&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027755357&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT spottsharlane proceedingsofthe2002academyofmarketingscienceamsannualconference |