Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference:
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer International Publishing
2015
|
| Schriftenreihe: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science
|
| Schlagworte: | |
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| Beschreibung: | 1 Online-Ressource (XXIX, 331 p) |
| ISBN: | 9783319118062 |
| ISSN: | 2363-6165 |
| DOI: | 10.1007/978-3-319-11806-2 |
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Datensatz im Suchindex
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| adam_text | PROCEEDINGS OF THE 2007 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL
CONFERENCE
/
: 2015
TABLE OF CONTENTS / INHALTSVERZEICHNIS
DOCTORAL COLLOQUIUM SESSION: LATEST METHODOLOGICAL CONSIDERATIONS
RETAILING: MOOD AND EMOTION IN A RETAIL SETTING
CONSUMER BEHAVIOR: CONSUMERS PERCEPTIONS OF CORPORATE SOCIAL
RESPONSIBILITY
SPORTS MARKETING: FAN AVIDITY
DOCTORAL COLLOQUIUM SESSION: ETHICS, COVERT MARKETING, CHURCH MARKETING
AND NEGATIVE RUMOR MONGERING
B2B AND RELATIONSHIP MARKETING: MANAGING CHANNEL RELATIONSHIPS FOR
SUCCESS
INTERNATIONAL/MULTINATIONAL MARKETING: ORGANIZATIONAL CHALLENGES IN THE
AGE OF GLOBALIZATION
SERVICES MARKETING: REFINING RELATIONSHIPS
EXCELLENCE IN MARKETING EDUCATION AND INNOVATIVE TEACHING: THE MANY
FACETS OF LEARNING
DOCTORAL COLLOQUIUM SESSION: SALES, RELATIONSHIP AND DISTRIBUTION
STRATEGIES
CONTRIBUTIONS TO RETAILING AND PERSONAL SELLING
SPORTS MARKETING: BRANDING IN SPORTS
MARKETING STRATEGY: CUSTOMER RELATIONSHIP MANAGEMENT
CONSUMER BEHAVIOR: EENY-MEENY, MINEY-MO
DOCTORAL COLLOQUIUM SESSION: CONSUMER BEHAVIOR ISSUES
SERVICE MARKETING: EVALUATING SERVICE TECHNOLOGY
PRODUCT AND BRAND MANAGEMENT: NEW PRODUCT INNOVATION
MARKETING PROMOTION AND COMMUNICATION: CONSUMER RESPONSES TO PROMOTIONAL
EFFECTS
DOCTORAL COLLOQUIUM SESSION: INTERNATIONAL MARKETING AND CROSS-CULTURAL
RESEARCH
B2B AND RELATIONSHIP MARKETING: NEW PERSPECTIVES IN B2B
RELATIONSHIPS.- SUPPLY CHAIN MANAGEMENT: INTER-ORGANIZATIONAL ISSUES
IN SUPPLY CHAIN MANAGEMENT.- CONSUMER BEHAVIOR: TRANSCENDING TO A
HIGHER PURPOSE: SPIRITUALITY, CHARITY, AND MATERIALISM
DOCTORAL COLLOQUIUM SESSION: INTERNET MARKETING ISSUES
CONSUMER BEHAVIOR: PERSUASION AND IMAGE
INTERNATIONAL/MULTINATIONAL MARKETING: VALUES AND BEHAVIOR IN THE AGE OF
GLOBALIZATION
SELLING AND SALES MANAGEMENT: IMPROVING SALESPERSON EFFECTIVENESS
SERVICE MARKETING: PARSING POST-PURCHASE BEHAVIORS
SPORTS MARKETING: SPONSORSHIP
CONSUMER BEHAVIOR: DESIRE AND READINESS
MARKETING STRATEGY: FRONTIERS IN MARKETING STRATEGY
MARKETING PROMOTION AND COMMUNICATION: FACTORS IMPACTING ADVERTISING
EFFECTIVENESS
INTERNATIONAL/MULTINATIONAL MARKETING: BRANDS AND CHOICE IN THE AGE OF
GLOBALIZATION
SERVICE MARKETING: CAN WE RELATE?
MARKETING STRATEGY: MARKETING ORIENTATION
PRODUCT AND BRAND MANAGEMENT: BRAND IMPRESSION, MEANINGS, AND
CROSS-CULTURAL ANALYSES
SUPPLY CHAIN MANAGEMENT: THE IMPACT OF SUPPLY CHAIN MANAGEMENT ON FIRM
PERFORMANCE
SERVICE MARKETING COMPETITIVE: BOTH SIDES NOW
SPORTS MARKETING SPECIAL SESSION: PSYCHOLOGY AND EFFECTIVE MEDIA
UTILIZATION IN SPORTS MARKETING
ELECTRONIC AND INTERACTIVE MARKETING: UNDERSTANDING ONLINE TRANSACTIONS
AND COMMUNICATIONS
PRODUCT AND BRAND MANAGEMENT SPECIAL SESSION: COMMUNICATING WITH PRODUCT
DESIGN
RETAILING: CONSUMERS REACTIONS TO TECHNOLOGY IN THE SHOPPING PROCESS
SELLING AND SALES MANAGEMENT: DEALING WITH THE CONSEQUENCES OF
SALESPERSONS’ STRESS, BURNOUT, AND DEVIANT BEHAVIOR
PRODUCT AND BRAND MANAGEMENT: BRAND EQUITY, DIAGNOSTICITY, AND DEFENSIVE
STRATEGIES
ELECTRONIC AND INTERACTIVE MARKETING: ADVANCES IN ONLINE AND HYBRID
RETAILING
CONSUMER BEHAVIOR: CONSUMER ROLES AND RITES
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
PROCEEDINGS OF THE 2007 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL
CONFERENCE
/
: 2015
ABSTRACT / INHALTSTEXT
FOUNDED IN 1971, THE ACADEMY OF MARKETING SCIENCE IS AN INTERNATIONAL
ORGANIZATION DEDICATED TO PROMOTING TIMELY EXPLORATIONS OF PHENOMENA
RELATED TO THE SCIENCE OF MARKETING IN THEORY, RESEARCH, AND PRACTICE.
AMONG ITS SERVICES TO MEMBERS AND THE COMMUNITY AT LARGE, THE ACADEMY
OFFERS CONFERENCES, CONGRESSES AND SYMPOSIA THAT ATTRACT DELEGATES FROM
AROUND THE WORLD. PRESENTATIONS FROM THESE EVENTS ARE PUBLISHED IN THIS
PROCEEDINGS SERIES, WHICH OFFERS A COMPREHENSIVE ARCHIVE OF VOLUMES
REFLECTING THE EVOLUTION OF THE FIELD. VOLUMES DELIVER CUTTING-EDGE
RESEARCH AND INSIGHTS, COMPLIMENTING THE ACADEMY’S FLAGSHIP JOURNALS,
THE JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (JAMS) AND AMS REVIEW.
VOLUMES ARE EDITED BY LEADING SCHOLARS AND PRACTITIONERS ACROSS A WIDE
RANGE OF SUBJECT AREAS IN MARKETING SCIENCE. THIS VOLUME INCLUDES THE
FULL PROCEEDINGS FROM THE 2007 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL
CONFERENCE HELD IN CORAL CABLES, FLORIDA
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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| genre | (DE-588)1071861417 Konferenzschrift 2007 Coral Gables Fla. gnd-content |
| genre_facet | Konferenzschrift 2007 Coral Gables Fla. |
| id | DE-604.BV042318360 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T12:05:28Z |
| institution | BVB |
| isbn | 9783319118062 |
| issn | 2363-6165 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027755347 |
| oclc_num | 897581246 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-739 DE-92 DE-2070s DE-703 DE-634 DE-Aug4 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-859 DE-1043 DE-1046 DE-M347 DE-573 DE-1049 DE-824 DE-860 DE-898 DE-BY-UBR DE-861 DE-1051 DE-706 |
| owner_facet | DE-473 DE-BY-UBG DE-739 DE-92 DE-2070s DE-703 DE-634 DE-Aug4 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-859 DE-1043 DE-1046 DE-M347 DE-573 DE-1049 DE-824 DE-860 DE-898 DE-BY-UBR DE-861 DE-1051 DE-706 |
| physical | 1 Online-Ressource (XXIX, 331 p) |
| psigel | ZDB-2-SBE |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Springer International Publishing |
| record_format | marc |
| series2 | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| spellingShingle | Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference Wirtschaft Economics Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)1071861417 |
| title | Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference |
| title_auth | Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference |
| title_exact_search | Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference |
| title_full | Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference edited by Dheeraj Sharma, Shaheen Borna |
| title_fullStr | Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference edited by Dheeraj Sharma, Shaheen Borna |
| title_full_unstemmed | Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference edited by Dheeraj Sharma, Shaheen Borna |
| title_short | Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference |
| title_sort | proceedings of the 2007 academy of marketing science ams annual conference |
| topic | Wirtschaft Economics Marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | Wirtschaft Economics Marketing Konferenzschrift 2007 Coral Gables Fla. |
| url | https://doi.org/10.1007/978-3-319-11806-2 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027755347&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027755347&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
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