Budget constraints and optimization in sponsored search auctions:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
San Diego, CA
Academic Press
2014
|
| Schriftenreihe: | Intelligent systems series
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes index Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization. The highly experienced authors compiled their knowledge and experience to provide insight, algorithms and development techniques for successful optimized/constrained systems. The book presents a cutting-edge budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level. Delivers a systematic overview and technique for understanding budget constraints and ROI optimization in sponsored search auction systems, including algorithms and developer guides for a range of scenarios. Explores effects of constraints on mechanisms, bidding and keyword strategies, and the strategies for budget optimization that developers can employ. An informative reference source for both software and systems developers working in the search auctions, marketing and sales strategy optimization, services development for online marketing and advertisement, e-commerce, social and economic networking Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (1 online resource) |
| ISBN: | 9780124114579 0124114571 9780124115040 0124115047 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV042315218 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 150129s2014 |||| o||u| ||||||eng d | ||
| 020 | |a 9780124114579 |c electronic bk. |9 978-0-12-411457-9 | ||
| 020 | |a 0124114571 |c electronic bk. |9 0-12-411457-1 | ||
| 020 | |a 9780124115040 |c electronic bk. |9 978-0-12-411504-0 | ||
| 020 | |a 0124115047 |c electronic bk. |9 0-12-411504-7 | ||
| 035 | |a (OCoLC)865473335 | ||
| 035 | |a (DE-599)BVBBV042315218 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1046 | ||
| 082 | 0 | |a 005.1068 |2 23 | |
| 100 | 1 | |a Yang, Yanwu |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Budget constraints and optimization in sponsored search auctions |c Yanwu Yang, Fei-Yue Wang |
| 264 | 1 | |a San Diego, CA |b Academic Press |c 2014 | |
| 300 | |a 1 Online-Ressource (1 online resource) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Intelligent systems series | |
| 500 | |a Includes index | ||
| 500 | |a Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization. The highly experienced authors compiled their knowledge and experience to provide insight, algorithms and development techniques for successful optimized/constrained systems. The book presents a cutting-edge budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level. Delivers a systematic overview and technique for understanding budget constraints and ROI optimization in sponsored search auction systems, including algorithms and developer guides for a range of scenarios. Explores effects of constraints on mechanisms, bidding and keyword strategies, and the strategies for budget optimization that developers can employ. An informative reference source for both software and systems developers working in the search auctions, marketing and sales strategy optimization, services development for online marketing and advertisement, e-commerce, social and economic networking | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 7 | |a COMPUTERS / Software Development & Engineering / Project Management |2 bisacsh | |
| 650 | 7 | |a Budget |2 fast | |
| 650 | 7 | |a Software engineering / Management |2 fast | |
| 650 | 4 | |a Software engineering |x Management | |
| 650 | 4 | |a Budget | |
| 653 | |a Electronic books | ||
| 700 | 1 | |a Wang, Fei-Yue |e Sonstige |4 oth | |
| 856 | 4 | 0 | |u http://www.sciencedirect.com/science/book/9780124114579 |x Verlag |3 Volltext |
| 912 | |a ZDB-33-ESD |a ZDB-33-EBS | ||
| 940 | 1 | |q FAW_PDA_ESD | |
| 940 | 1 | |q FLA_PDA_ESD | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-027752208 | ||
Datensatz im Suchindex
| _version_ | 1804152909138493440 |
|---|---|
| any_adam_object | |
| author | Yang, Yanwu |
| author_facet | Yang, Yanwu |
| author_role | aut |
| author_sort | Yang, Yanwu |
| author_variant | y y yy |
| building | Verbundindex |
| bvnumber | BV042315218 |
| collection | ZDB-33-ESD ZDB-33-EBS |
| ctrlnum | (OCoLC)865473335 (DE-599)BVBBV042315218 |
| dewey-full | 005.1068 |
| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 005 - Computer programming, programs, data, security |
| dewey-raw | 005.1068 |
| dewey-search | 005.1068 |
| dewey-sort | 15.1068 |
| dewey-tens | 000 - Computer science, information, general works |
| discipline | Informatik |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02963nmm a2200481zc 4500</leader><controlfield tag="001">BV042315218</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">150129s2014 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780124114579</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-0-12-411457-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0124114571</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">0-12-411457-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780124115040</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-0-12-411504-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0124115047</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">0-12-411504-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)865473335</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042315218</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1046</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">005.1068</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Yang, Yanwu</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Budget constraints and optimization in sponsored search auctions</subfield><subfield code="c">Yanwu Yang, Fei-Yue Wang</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">San Diego, CA</subfield><subfield code="b">Academic Press</subfield><subfield code="c">2014</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (1 online resource)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Intelligent systems series</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization. The highly experienced authors compiled their knowledge and experience to provide insight, algorithms and development techniques for successful optimized/constrained systems. The book presents a cutting-edge budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level. Delivers a systematic overview and technique for understanding budget constraints and ROI optimization in sponsored search auction systems, including algorithms and developer guides for a range of scenarios. Explores effects of constraints on mechanisms, bidding and keyword strategies, and the strategies for budget optimization that developers can employ. An informative reference source for both software and systems developers working in the search auctions, marketing and sales strategy optimization, services development for online marketing and advertisement, e-commerce, social and economic networking</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">COMPUTERS / Software Development & Engineering / Project Management</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Budget</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Software engineering / Management</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Software engineering</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Budget</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Electronic books</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Wang, Fei-Yue</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://www.sciencedirect.com/science/book/9780124114579</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-33-ESD</subfield><subfield code="a">ZDB-33-EBS</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">FAW_PDA_ESD</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">FLA_PDA_ESD</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-027752208</subfield></datafield></record></collection> |
| id | DE-604.BV042315218 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:18:12Z |
| institution | BVB |
| isbn | 9780124114579 0124114571 9780124115040 0124115047 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027752208 |
| oclc_num | 865473335 |
| open_access_boolean | |
| owner | DE-1046 |
| owner_facet | DE-1046 |
| physical | 1 Online-Ressource (1 online resource) |
| psigel | ZDB-33-ESD ZDB-33-EBS FAW_PDA_ESD FLA_PDA_ESD |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Academic Press |
| record_format | marc |
| series2 | Intelligent systems series |
| spelling | Yang, Yanwu Verfasser aut Budget constraints and optimization in sponsored search auctions Yanwu Yang, Fei-Yue Wang San Diego, CA Academic Press 2014 1 Online-Ressource (1 online resource) txt rdacontent c rdamedia cr rdacarrier Intelligent systems series Includes index Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization. The highly experienced authors compiled their knowledge and experience to provide insight, algorithms and development techniques for successful optimized/constrained systems. The book presents a cutting-edge budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level. Delivers a systematic overview and technique for understanding budget constraints and ROI optimization in sponsored search auction systems, including algorithms and developer guides for a range of scenarios. Explores effects of constraints on mechanisms, bidding and keyword strategies, and the strategies for budget optimization that developers can employ. An informative reference source for both software and systems developers working in the search auctions, marketing and sales strategy optimization, services development for online marketing and advertisement, e-commerce, social and economic networking Includes bibliographical references and index COMPUTERS / Software Development & Engineering / Project Management bisacsh Budget fast Software engineering / Management fast Software engineering Management Budget Electronic books Wang, Fei-Yue Sonstige oth http://www.sciencedirect.com/science/book/9780124114579 Verlag Volltext |
| spellingShingle | Yang, Yanwu Budget constraints and optimization in sponsored search auctions COMPUTERS / Software Development & Engineering / Project Management bisacsh Budget fast Software engineering / Management fast Software engineering Management Budget |
| title | Budget constraints and optimization in sponsored search auctions |
| title_auth | Budget constraints and optimization in sponsored search auctions |
| title_exact_search | Budget constraints and optimization in sponsored search auctions |
| title_full | Budget constraints and optimization in sponsored search auctions Yanwu Yang, Fei-Yue Wang |
| title_fullStr | Budget constraints and optimization in sponsored search auctions Yanwu Yang, Fei-Yue Wang |
| title_full_unstemmed | Budget constraints and optimization in sponsored search auctions Yanwu Yang, Fei-Yue Wang |
| title_short | Budget constraints and optimization in sponsored search auctions |
| title_sort | budget constraints and optimization in sponsored search auctions |
| topic | COMPUTERS / Software Development & Engineering / Project Management bisacsh Budget fast Software engineering / Management fast Software engineering Management Budget |
| topic_facet | COMPUTERS / Software Development & Engineering / Project Management Budget Software engineering / Management Software engineering Management |
| url | http://www.sciencedirect.com/science/book/9780124114579 |
| work_keys_str_mv | AT yangyanwu budgetconstraintsandoptimizationinsponsoredsearchauctions AT wangfeiyue budgetconstraintsandoptimizationinsponsoredsearchauctions |