The digital crown: winning at content on the web
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
Morgan Kauffmann is an imprint of Elsevier
2013
|
| Schlagworte: | |
| Online-Zugang: | FUBA1 FAW01 FLA01 Volltext |
| Beschreibung: | "Whether you are a marketing executive, a small business owner, content professional, or the CTO of a Fortune 1,000 company, chances are you're freaked out by the demand for online content. Bill Gates famously said in 1996, "Content is King." Everyone keeps repeating that quote, but you have no idea what it really means, how to achieve content excellence, ascend the throne, and wear the crown. If you need to understand the hows, whys, whens and whos of creating great content for your audience to consume, then this book is for you. You may feel unequipped to create and deliver fabulous content experiences for a variety of reasons: not enough budget, not the right staff, not enough content, too much content. If you've noticed that focusing on video, or blogging, or search engine optimization (SEO), or social media, or the next hot digital thing, isn't getting you where you really want to go, then you're in the right place. Together, learning both the theory of content, as well as tactics and tools for content success, we will build a roadmap toward digital strategy victory"-- Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (1 online resource) |
| ISBN: | 9780124076570 0124076572 9780124076747 0124076742 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV042314360 | ||
| 003 | DE-604 | ||
| 005 | 20180119 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 150129s2013 |||| o||u| ||||||eng d | ||
| 020 | |a 9780124076570 |c electronic bk. |9 978-0-12-407657-0 | ||
| 020 | |a 0124076572 |c electronic bk. |9 0-12-407657-2 | ||
| 020 | |a 9780124076747 |9 978-0-12-407674-7 | ||
| 020 | |a 0124076742 |9 0-12-407674-2 | ||
| 035 | |a (ZDB-4-EBA)ocn861692285 | ||
| 035 | |a (ZDB-4-ITC)ocn861692285 | ||
| 035 | |a (OCoLC)861692285 | ||
| 035 | |a (DE-599)BVBBV042314360 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1046 |a DE-188 | ||
| 082 | 0 | |a 658.8/72 |2 23 | |
| 100 | 1 | |a Leibtag, Ahava |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The digital crown |b winning at content on the web |c Ahava Leibtag |
| 264 | 1 | |a Amsterdam |b Morgan Kauffmann is an imprint of Elsevier |c 2013 | |
| 300 | |a 1 Online-Ressource (1 online resource) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a "Whether you are a marketing executive, a small business owner, content professional, or the CTO of a Fortune 1,000 company, chances are you're freaked out by the demand for online content. Bill Gates famously said in 1996, "Content is King." Everyone keeps repeating that quote, but you have no idea what it really means, how to achieve content excellence, ascend the throne, and wear the crown. If you need to understand the hows, whys, whens and whos of creating great content for your audience to consume, then this book is for you. You may feel unequipped to create and deliver fabulous content experiences for a variety of reasons: not enough budget, not the right staff, not enough content, too much content. If you've noticed that focusing on video, or blogging, or search engine optimization (SEO), or social media, or the next hot digital thing, isn't getting you where you really want to go, then you're in the right place. Together, learning both the theory of content, as well as tactics and tools for content success, we will build a roadmap toward digital strategy victory"-- | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Branding (Marketing) | |
| 856 | 4 | 0 | |u http://www.sciencedirect.com/science/book/9780124076747 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-33-ESD |a ZDB-4-EBA |a ZDB-33-EBS |a ZDB-4-ITC | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-027751351 | ||
| 966 | e | |u http://www.sciencedirect.com/science/book/9780124076747 |l FUBA1 |p ZDB-33-ESD |x Verlag |3 Volltext | |
| 966 | e | |u http://www.sciencedirect.com/science/book/9780124076747 |l FAW01 |p ZDB-33-ESD |q FAW_PDA_ESD |x Verlag |3 Volltext | |
| 966 | e | |u http://www.sciencedirect.com/science/book/9780124076747 |l FLA01 |p ZDB-33-ESD |q FLA_PDA_ESD |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804152907423023104 |
|---|---|
| any_adam_object | |
| author | Leibtag, Ahava |
| author_facet | Leibtag, Ahava |
| author_role | aut |
| author_sort | Leibtag, Ahava |
| author_variant | a l al |
| building | Verbundindex |
| bvnumber | BV042314360 |
| collection | ZDB-33-ESD ZDB-4-EBA ZDB-33-EBS ZDB-4-ITC |
| ctrlnum | (ZDB-4-EBA)ocn861692285 (ZDB-4-ITC)ocn861692285 (OCoLC)861692285 (DE-599)BVBBV042314360 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03220nmm a2200517zc 4500</leader><controlfield tag="001">BV042314360</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20180119 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">150129s2013 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780124076570</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-0-12-407657-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0124076572</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">0-12-407657-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780124076747</subfield><subfield code="9">978-0-12-407674-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0124076742</subfield><subfield code="9">0-12-407674-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-4-EBA)ocn861692285</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-4-ITC)ocn861692285</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)861692285</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042314360</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1046</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/72</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Leibtag, Ahava</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The digital crown</subfield><subfield code="b">winning at content on the web</subfield><subfield code="c">Ahava Leibtag</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Amsterdam</subfield><subfield code="b">Morgan Kauffmann is an imprint of Elsevier</subfield><subfield code="c">2013</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (1 online resource)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">"Whether you are a marketing executive, a small business owner, content professional, or the CTO of a Fortune 1,000 company, chances are you're freaked out by the demand for online content. Bill Gates famously said in 1996, "Content is King." Everyone keeps repeating that quote, but you have no idea what it really means, how to achieve content excellence, ascend the throne, and wear the crown. If you need to understand the hows, whys, whens and whos of creating great content for your audience to consume, then this book is for you. You may feel unequipped to create and deliver fabulous content experiences for a variety of reasons: not enough budget, not the right staff, not enough content, too much content. If you've noticed that focusing on video, or blogging, or search engine optimization (SEO), or social media, or the next hot digital thing, isn't getting you where you really want to go, then you're in the right place. Together, learning both the theory of content, as well as tactics and tools for content success, we will build a roadmap toward digital strategy victory"--</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Industrial Management</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Management</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Management Science</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Organizational Behavior</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Branding (Marketing)</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Internet marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://www.sciencedirect.com/science/book/9780124076747</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-33-ESD</subfield><subfield code="a">ZDB-4-EBA</subfield><subfield code="a">ZDB-33-EBS</subfield><subfield code="a">ZDB-4-ITC</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-027751351</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://www.sciencedirect.com/science/book/9780124076747</subfield><subfield code="l">FUBA1</subfield><subfield code="p">ZDB-33-ESD</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://www.sciencedirect.com/science/book/9780124076747</subfield><subfield code="l">FAW01</subfield><subfield code="p">ZDB-33-ESD</subfield><subfield code="q">FAW_PDA_ESD</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://www.sciencedirect.com/science/book/9780124076747</subfield><subfield code="l">FLA01</subfield><subfield code="p">ZDB-33-ESD</subfield><subfield code="q">FLA_PDA_ESD</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV042314360 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:18:10Z |
| institution | BVB |
| isbn | 9780124076570 0124076572 9780124076747 0124076742 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027751351 |
| oclc_num | 861692285 |
| open_access_boolean | |
| owner | DE-1046 DE-188 |
| owner_facet | DE-1046 DE-188 |
| physical | 1 Online-Ressource (1 online resource) |
| psigel | ZDB-33-ESD ZDB-4-EBA ZDB-33-EBS ZDB-4-ITC ZDB-33-ESD FAW_PDA_ESD ZDB-33-ESD FLA_PDA_ESD |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Morgan Kauffmann is an imprint of Elsevier |
| record_format | marc |
| spelling | Leibtag, Ahava Verfasser aut The digital crown winning at content on the web Ahava Leibtag Amsterdam Morgan Kauffmann is an imprint of Elsevier 2013 1 Online-Ressource (1 online resource) txt rdacontent c rdamedia cr rdacarrier "Whether you are a marketing executive, a small business owner, content professional, or the CTO of a Fortune 1,000 company, chances are you're freaked out by the demand for online content. Bill Gates famously said in 1996, "Content is King." Everyone keeps repeating that quote, but you have no idea what it really means, how to achieve content excellence, ascend the throne, and wear the crown. If you need to understand the hows, whys, whens and whos of creating great content for your audience to consume, then this book is for you. You may feel unequipped to create and deliver fabulous content experiences for a variety of reasons: not enough budget, not the right staff, not enough content, too much content. If you've noticed that focusing on video, or blogging, or search engine optimization (SEO), or social media, or the next hot digital thing, isn't getting you where you really want to go, then you're in the right place. Together, learning both the theory of content, as well as tactics and tools for content success, we will build a roadmap toward digital strategy victory"-- Includes bibliographical references and index BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Branding (Marketing) fast Internet marketing fast Wirtschaft Internet marketing Branding (Marketing) http://www.sciencedirect.com/science/book/9780124076747 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Leibtag, Ahava The digital crown winning at content on the web BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Branding (Marketing) fast Internet marketing fast Wirtschaft Internet marketing Branding (Marketing) |
| title | The digital crown winning at content on the web |
| title_auth | The digital crown winning at content on the web |
| title_exact_search | The digital crown winning at content on the web |
| title_full | The digital crown winning at content on the web Ahava Leibtag |
| title_fullStr | The digital crown winning at content on the web Ahava Leibtag |
| title_full_unstemmed | The digital crown winning at content on the web Ahava Leibtag |
| title_short | The digital crown |
| title_sort | the digital crown winning at content on the web |
| title_sub | winning at content on the web |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Branding (Marketing) fast Internet marketing fast Wirtschaft Internet marketing Branding (Marketing) |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Branding (Marketing) Internet marketing Wirtschaft |
| url | http://www.sciencedirect.com/science/book/9780124076747 |
| work_keys_str_mv | AT leibtagahava thedigitalcrownwinningatcontentontheweb |