Social information: gaining competitive and business advantage using social media tools
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Oxford
Chandos
2012
|
| Schriftenreihe: | Chandos social media series
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FLA01 Volltext |
| Beschreibung: | Includes bibliographical references (pages 311-316) and index Information available through 'traditional' business and competitive resources can be complimented by information gained through social media tools. Social Information is a must-have book for competitive and business researchers in any discipline including librarians, information professionals, intelligence analysts, students and marketing personnel, and explores how more 'traditional' resources can be complimented by social media tools. The book outlines different categories of social tools, competitive and business applications of these tools, and provides example searches with screenshots. The book provides concrete search examples, as well as strategies and approaches for searching social tools that may be available today or that may emerge tomorrow. Readers will learn ways to quickly develop new search strategies as new tools and features emerge. The future of social tools and information, and the lasting impact that these tools have had on how information plays a part in our lives, our businesses and our careers is discussed. The title is structured into seven chapters, covering: the impact of social media, and the approach of the book; a brief history of business and competitive information and the rise of social tools; blogs and microblogs; video, audio and images; social search engines; and the future of social information. The book specifically explores business and competitive information and approaches using social media toolsWritten by a highly knowledgeable and long-time practitioner and researcher in the fieldProvides both practical and strategic search approaches, so that the skills learned will be readily transferable to other social tools, and to social tools as they evolve |
| Beschreibung: | 1 Online-Ressource (xxvii, 323 pages) |
| ISBN: | 9781780633275 1780633270 9781843346678 1843346672 |
Internformat
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| 490 | 0 | |a Chandos social media series | |
| 500 | |a Includes bibliographical references (pages 311-316) and index | ||
| 500 | |a Information available through 'traditional' business and competitive resources can be complimented by information gained through social media tools. Social Information is a must-have book for competitive and business researchers in any discipline including librarians, information professionals, intelligence analysts, students and marketing personnel, and explores how more 'traditional' resources can be complimented by social media tools. The book outlines different categories of social tools, competitive and business applications of these tools, and provides example searches with screenshots. The book provides concrete search examples, as well as strategies and approaches for searching social tools that may be available today or that may emerge tomorrow. Readers will learn ways to quickly develop new search strategies as new tools and features emerge. The future of social tools and information, and the lasting impact that these tools have had on how information plays a part in our lives, our businesses and our careers is discussed. The title is structured into seven chapters, covering: the impact of social media, and the approach of the book; a brief history of business and competitive information and the rise of social tools; blogs and microblogs; video, audio and images; social search engines; and the future of social information. The book specifically explores business and competitive information and approaches using social media toolsWritten by a highly knowledgeable and long-time practitioner and researcher in the fieldProvides both practical and strategic search approaches, so that the skills learned will be readily transferable to other social tools, and to social tools as they evolve | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
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| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Social media |x Marketing | |
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Datensatz im Suchindex
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| author | Brown, Scott |
| author_facet | Brown, Scott |
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| building | Verbundindex |
| bvnumber | BV042300508 |
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| dewey-full | 658.4038 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4038 |
| dewey-search | 658.4038 |
| dewey-sort | 3658.4038 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV042300508 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:17:42Z |
| institution | BVB |
| isbn | 9781780633275 1780633270 9781843346678 1843346672 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027737500 |
| oclc_num | 811325264 |
| open_access_boolean | |
| owner | DE-1046 |
| owner_facet | DE-1046 |
| physical | 1 Online-Ressource (xxvii, 323 pages) |
| psigel | ZDB-33-ESD ZDB-4-EBA ZDB-33-EBS ZDB-33-ESD FAW_PDA_ESD ZDB-33-ESD FLA_PDA_ESD |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Chandos |
| record_format | marc |
| series2 | Chandos social media series |
| spelling | Brown, Scott Verfasser aut Social information gaining competitive and business advantage using social media tools Scott Brown Oxford Chandos 2012 1 Online-Ressource (xxvii, 323 pages) txt rdacontent c rdamedia cr rdacarrier Chandos social media series Includes bibliographical references (pages 311-316) and index Information available through 'traditional' business and competitive resources can be complimented by information gained through social media tools. Social Information is a must-have book for competitive and business researchers in any discipline including librarians, information professionals, intelligence analysts, students and marketing personnel, and explores how more 'traditional' resources can be complimented by social media tools. The book outlines different categories of social tools, competitive and business applications of these tools, and provides example searches with screenshots. The book provides concrete search examples, as well as strategies and approaches for searching social tools that may be available today or that may emerge tomorrow. Readers will learn ways to quickly develop new search strategies as new tools and features emerge. The future of social tools and information, and the lasting impact that these tools have had on how information plays a part in our lives, our businesses and our careers is discussed. The title is structured into seven chapters, covering: the impact of social media, and the approach of the book; a brief history of business and competitive information and the rise of social tools; blogs and microblogs; video, audio and images; social search engines; and the future of social information. The book specifically explores business and competitive information and approaches using social media toolsWritten by a highly knowledgeable and long-time practitioner and researcher in the fieldProvides both practical and strategic search approaches, so that the skills learned will be readily transferable to other social tools, and to social tools as they evolve BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Social media Marketing Internet marketing http://www.sciencedirect.com/science/book/9781843346678 Verlag Volltext |
| spellingShingle | Brown, Scott Social information gaining competitive and business advantage using social media tools BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Social media Marketing Internet marketing |
| title | Social information gaining competitive and business advantage using social media tools |
| title_auth | Social information gaining competitive and business advantage using social media tools |
| title_exact_search | Social information gaining competitive and business advantage using social media tools |
| title_full | Social information gaining competitive and business advantage using social media tools Scott Brown |
| title_fullStr | Social information gaining competitive and business advantage using social media tools Scott Brown |
| title_full_unstemmed | Social information gaining competitive and business advantage using social media tools Scott Brown |
| title_short | Social information |
| title_sort | social information gaining competitive and business advantage using social media tools |
| title_sub | gaining competitive and business advantage using social media tools |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Social media Marketing Internet marketing |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Wirtschaft Social media Marketing Internet marketing |
| url | http://www.sciencedirect.com/science/book/9781843346678 |
| work_keys_str_mv | AT brownscott socialinformationgainingcompetitiveandbusinessadvantageusingsocialmediatools |