Marketing the best deal in town: your library : where is your purple owl?
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Oxford
Chandos
2008
|
| Schriftenreihe: | Chandos information professional series
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Includes index Includes bibliographical references and index This book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. This book is illustrated throughout with successful strategies libraries are currently using to market their services. Skill-building exercises are included for students and practitioners and cases studies are incorporated for analyzing current library marketing issues. Special topics in library marketing including branding, marketing to women, creating 'buzz', marketing yourselfEmphasis on creativity and innovationPractical advice from practitioners on what works and what does not |
| Beschreibung: | 1 Online-Ressource (xvii, 218 p.) |
| ISBN: | 9781780631271 1780631278 9781843343066 1843343061 |
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| 500 | |a Includes index | ||
| 500 | |a Includes bibliographical references and index | ||
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Datensatz im Suchindex
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| any_adam_object | |
| author | Rossiter, Nancy |
| author_facet | Rossiter, Nancy |
| author_role | aut |
| author_sort | Rossiter, Nancy |
| author_variant | n r nr |
| building | Verbundindex |
| bvnumber | BV042300365 |
| collection | ZDB-33-ESD ZDB-33-EBS |
| ctrlnum | (OCoLC)852252024 (DE-599)BVBBV042300365 |
| dewey-full | 021.7 |
| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 021 - Relationships of libraries and archives |
| dewey-raw | 021.7 |
| dewey-search | 021.7 |
| dewey-sort | 221.7 |
| dewey-tens | 020 - Library and information sciences |
| discipline | Allgemeines |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:17:42Z |
| institution | BVB |
| isbn | 9781780631271 1780631278 9781843343066 1843343061 |
| language | English |
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| spelling | Rossiter, Nancy Verfasser aut Marketing the best deal in town your library : where is your purple owl? Nancy Rossiter Oxford Chandos 2008 1 Online-Ressource (xvii, 218 p.) txt rdacontent c rdamedia cr rdacarrier Chandos information professional series Includes index Includes bibliographical references and index This book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. This book is illustrated throughout with successful strategies libraries are currently using to market their services. Skill-building exercises are included for students and practitioners and cases studies are incorporated for analyzing current library marketing issues. Special topics in library marketing including branding, marketing to women, creating 'buzz', marketing yourselfEmphasis on creativity and innovationPractical advice from practitioners on what works and what does not LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General bisacsh Libraries / Marketing fast Libraries Marketing Bibliothek (DE-588)4006439-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Bibliothek (DE-588)4006439-6 s Marketing (DE-588)4037589-4 s 1\p DE-604 Erscheint auch als Druck-Ausgabe, Paperback 1-84334-305-3 Erscheint auch als Druck-Ausgabe, Paperback 978-1-84334-305-9 http://www.sciencedirect.com/science/book/9781843343059 Verlag Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Rossiter, Nancy Marketing the best deal in town your library : where is your purple owl? LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General bisacsh Libraries / Marketing fast Libraries Marketing Bibliothek (DE-588)4006439-6 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4006439-6 (DE-588)4037589-4 |
| title | Marketing the best deal in town your library : where is your purple owl? |
| title_auth | Marketing the best deal in town your library : where is your purple owl? |
| title_exact_search | Marketing the best deal in town your library : where is your purple owl? |
| title_full | Marketing the best deal in town your library : where is your purple owl? Nancy Rossiter |
| title_fullStr | Marketing the best deal in town your library : where is your purple owl? Nancy Rossiter |
| title_full_unstemmed | Marketing the best deal in town your library : where is your purple owl? Nancy Rossiter |
| title_short | Marketing the best deal in town |
| title_sort | marketing the best deal in town your library where is your purple owl |
| title_sub | your library : where is your purple owl? |
| topic | LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General bisacsh Libraries / Marketing fast Libraries Marketing Bibliothek (DE-588)4006439-6 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General Libraries / Marketing Libraries Marketing Bibliothek Marketing |
| url | http://www.sciencedirect.com/science/book/9781843343059 |
| work_keys_str_mv | AT rossiternancy marketingthebestdealintownyourlibrarywhereisyourpurpleowl |