R&D and licensing: building value through intellectual assets
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Bibliographische Detailangaben
1. Verfasser: Comerford, Kieran A. (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Oxford, [England] Chandos Pub. 2007
Schlagworte:
Online-Zugang:Volltext
Beschreibung:Paralleltitel: Building value through intellectual assets
Includes bibliographical references and index
This book explains the principles of research and development (R&D) management in an environment which is open to external sources of technology. Organisations no longer undertake all of their R&D in-house. Increasingly, companies innovate by using a combination of R&D and externally sourced technologies. R&D and Licensing shows how to integrate these into the product and process development programme, and provides extensive guidance on intellectual property, licensing and royalty negotiations. The book demonstrates how companies increase their value through the acquisition of intellectual assets. Integrates the concepts of R&D management and technology licensingDescribes technology acquisition strategies and techniquesExplains how a knowledge of intellectual property can be used to add value
Beschreibung:1 Online-Ressource (xix, 217 pages)
ISBN:9781780631554
1780631553
9781843342373
1843342375
1843342367
9781843342366

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