Commercial data mining: processing, analysis and modeling for predictive analytics projects
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
Morgan Kaufmann
2014
|
| Schlagworte: | |
| Online-Zugang: | DE-634 DE-1046 DE-860 DE-188 Volltext |
| Beschreibung: | Whether you are brand new to data mining or working on your tenth predictive analytics project, Commercial Data Mining will be there for you as an accessible reference outlining the entire process and related themes. In this book, you'll learn that your organization does not need a huge volume of data or a Fortune 500 budget to generate business using existing information assets. Expert author David Nettleton guides you through the process from beginning to end and covers everything from business objectives to data sources, and selection to analysis and predictive modeling. Commercial Data Mining includes case studies and practical examples from Nettleton's more than 20 years of commercial experience. Real-world cases covering customer loyalty, cross-selling, and audience prediction in industries including insurance, banking, and media illustrate the concepts and techniques explained throughout the book. Illustrates cost-benefit evaluation of potential projects Includes vendor-agnostic advice on what to look for in off-the-shelf solutions as well as tips on building your own data mining tools Approachable reference can be read from cover to cover by readers of all experience levelsIncludes practical examples and case studies as well as actionable business insights from author's own experience Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (xi, 288 pages) Illustrationen, Diagramme |
| ISBN: | 9780124166585 012416658X 9780124166028 0124166024 |
Internformat
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Datensatz im Suchindex
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| isbn | 9780124166585 012416658X 9780124166028 0124166024 |
| language | English |
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| spelling | Nettleton, David 1963- Verfasser (DE-588)1050320107 aut Commercial data mining processing, analysis and modeling for predictive analytics projects David Nettleton Amsterdam Morgan Kaufmann 2014 1 Online-Ressource (xi, 288 pages) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier Whether you are brand new to data mining or working on your tenth predictive analytics project, Commercial Data Mining will be there for you as an accessible reference outlining the entire process and related themes. In this book, you'll learn that your organization does not need a huge volume of data or a Fortune 500 budget to generate business using existing information assets. Expert author David Nettleton guides you through the process from beginning to end and covers everything from business objectives to data sources, and selection to analysis and predictive modeling. Commercial Data Mining includes case studies and practical examples from Nettleton's more than 20 years of commercial experience. Real-world cases covering customer loyalty, cross-selling, and audience prediction in industries including insurance, banking, and media illustrate the concepts and techniques explained throughout the book. Illustrates cost-benefit evaluation of potential projects Includes vendor-agnostic advice on what to look for in off-the-shelf solutions as well as tips on building your own data mining tools Approachable reference can be read from cover to cover by readers of all experience levelsIncludes practical examples and case studies as well as actionable business insights from author's own experience Includes bibliographical references and index Data mining Marketing (DE-588)4037589-4 gnd rswk-swf Data Mining (DE-588)4428654-5 gnd rswk-swf Data Mining (DE-588)4428654-5 s DE-604 Marketing (DE-588)4037589-4 s https://www.sciencedirect.com/science/book/9780124166028 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Nettleton, David 1963- Commercial data mining processing, analysis and modeling for predictive analytics projects Data mining Marketing (DE-588)4037589-4 gnd Data Mining (DE-588)4428654-5 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4428654-5 |
| title | Commercial data mining processing, analysis and modeling for predictive analytics projects |
| title_auth | Commercial data mining processing, analysis and modeling for predictive analytics projects |
| title_exact_search | Commercial data mining processing, analysis and modeling for predictive analytics projects |
| title_full | Commercial data mining processing, analysis and modeling for predictive analytics projects David Nettleton |
| title_fullStr | Commercial data mining processing, analysis and modeling for predictive analytics projects David Nettleton |
| title_full_unstemmed | Commercial data mining processing, analysis and modeling for predictive analytics projects David Nettleton |
| title_short | Commercial data mining |
| title_sort | commercial data mining processing analysis and modeling for predictive analytics projects |
| title_sub | processing, analysis and modeling for predictive analytics projects |
| topic | Data mining Marketing (DE-588)4037589-4 gnd Data Mining (DE-588)4428654-5 gnd |
| topic_facet | Data mining Marketing Data Mining |
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