Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference:
Gespeichert in:
1. Verfasser: | |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Cham
Springer International Publishing
2015
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Schriftenreihe: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Schlagworte: | |
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Beschreibung: | 1 Online-Ressource (XXIX, 497 p) |
ISBN: | 9783319111018 |
ISSN: | 2363-6165 |
DOI: | 10.1007/978-3-319-11101-8 |
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Datensatz im Suchindex
DE-BY-FWS_katkey | 544220 |
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adam_text | PROCEEDINGS OF THE 1986 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL
CONFERENCE
/
: 2015
TABLE OF CONTENTS / INHALTSVERZEICHNIS
CUSTOMER BEHAVIOR
INTERNATIONAL MARKETING
MARKETING EDUCATION
MARKETING MANAGEMENT
MARKETING OF SERVICES
RESEARCH METHODOLOGY
SALES MANAGEMENT AND INDUSTRIAL MARKETING
RESEARCH IN PROGRESS
COMPETITIVE SESSION PAPERS ADDENDUM
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
PROCEEDINGS OF THE 1986 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL
CONFERENCE
/
: 2015
ABSTRACT / INHALTSTEXT
FOUNDED IN 1971, THE ACADEMY OF MARKETING SCIENCE IS AN INTERNATIONAL
ORGANIZATION DEDICATED TO PROMOTING TIMELY EXPLORATIONS OF PHENOMENA
RELATED TO THE SCIENCE OF MARKETING IN THEORY, RESEARCH, AND PRACTICE.
AMONG ITS SERVICES TO MEMBERS AND THE COMMUNITY AT LARGE, THE ACADEMY
OFFERS CONFERENCES, CONGRESSES AND SYMPOSIA THAT ATTRACT DELEGATES FROM
AROUND THE WORLD. PRESENTATIONS FROM THESE EVENTS ARE PUBLISHED IN THIS
PROCEEDINGS SERIES, WHICH OFFERS A COMPREHENSIVE ARCHIVE OF VOLUMES
REFLECTING THE EVOLUTION OF THE FIELD. VOLUMES DELIVER CUTTING-EDGE
RESEARCH AND INSIGHTS, COMPLIMENTING THE ACADEMY’S FLAGSHIP JOURNALS,
THE JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (JAMS) AND AMS REVIEW.
VOLUMES ARE EDITED BY LEADING SCHOLARS AND PRACTITIONERS ACROSS A WIDE
RANGE OF SUBJECT AREAS IN MARKETING SCIENCE. THIS VOLUME INCLUDES THE
FULL PROCEEDINGS FROM THE 1986 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL
CONFERENCE HELD IN ANAHEIM, CALIFORNIA.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
any_adam_object | 1 |
author | Malhotra, Naresh K. |
author_GND | (DE-588)139970096 |
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author_role | aut |
author_sort | Malhotra, Naresh K. |
author_variant | n k m nk nkm |
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dewey-full | 658.8 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8 |
dewey-search | 658.8 |
dewey-sort | 3658.8 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
doi_str_mv | 10.1007/978-3-319-11101-8 |
format | Electronic eBook |
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institution | BVB |
isbn | 9783319111018 |
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series2 | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
spellingShingle | Malhotra, Naresh K. Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference Wirtschaft Economics Marketing Marketing (DE-588)4037589-4 gnd |
subject_GND | (DE-588)4037589-4 (DE-588)1071861417 |
title | Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference |
title_auth | Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference |
title_exact_search | Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference |
title_full | Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference edited by Naresh K. Malhotra |
title_fullStr | Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference edited by Naresh K. Malhotra |
title_full_unstemmed | Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference edited by Naresh K. Malhotra |
title_short | Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference |
title_sort | proceedings of the 1986 academy of marketing science ams annual conference |
topic | Wirtschaft Economics Marketing Marketing (DE-588)4037589-4 gnd |
topic_facet | Wirtschaft Economics Marketing Konferenzschrift 1986 Anaheim Calif. |
url | https://doi.org/10.1007/978-3-319-11101-8 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027736604&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027736604&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
work_keys_str_mv | AT malhotranareshk proceedingsofthe1986academyofmarketingscienceamsannualconference |