Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference:
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer International Publishing
2015
|
| Schriftenreihe: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science
|
| Schlagworte: | |
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| Beschreibung: | 1 Online-Ressource (XLVI, 341 p) |
| ISBN: | 9783319109633 |
| ISSN: | 2363-6165 |
| DOI: | 10.1007/978-3-319-10963-3 |
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| adam_text | PROCEEDINGS OF THE 2008 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL
CONFERENCE
/
: 2015
TABLE OF CONTENTS / INHALTSVERZEICHNIS
CONSUMER BEHAVIOR: CONSUMERS IN GROUPS
SERVICES MARKETING: SERVICE ENCOUNTERS, EXPERIENCES AND EVALUATIONS
SPORTS MARKETING: SPONSORSHIP EFFECT
MARKETING RESEARCH METHODS: THE FINANCING OF MARKETING WITH BRAND AND
CUSTOMER METRICS
PRODUCT AND BRAND MANAGEMENT: WHAT KEEPS A CONSUMER LOYAL TO A PRODUCT?
SUPPLY CHAIN MANAGEMENT: SUPPLY CHAIN MANAGEMENT PRACTICE
ELECTRONIC AND INTERACTIVE MARKETING
CONSUMER BEHAVIOR: SPECIAL FEATURES OF DECISION MAKING
B2B: VALUE MANAGEMENT IN B2B MARKETS
DOCTORAL COLLOQUIUM: SALES MANAGEMENT/CRM ISSUES
SERVICE MARKETING: WORDS AND MUSIC
INTERNATIONAL-MULTINATIONAL MARKETING: NEW INTERNATIONAL MARKETING
THEORY AND CONSUMER INSIGHTS
MARKETING STRATEGY: GETTING PREPARED FOR THE FUTURE
CONSUMER BEHAVIOR: CONSUMING IN PUBLIC
SERVICES MARKETING: RELATIONSHIPS THAT DON T GET BETTER, GET WORSE
MARKETING PROMOTIONS AND COMMUNICATIONS
SELLING AND SALES MANAGEMENT, CRM
RETAILING: EMERGING PERSPECTIVES ON STORE ENVIRONMENTS
ETHICS AND SOCIAL RESPONSIBILITY: TURBULENCE IN THE MARKETPLACE FROM ADS
TO FUEL
DOCTORAL COLLOQUIUM: BRANDING ISSUES
MARKETING METRICS: THE FINANCING OF MARKETING WITH BRAND AND CUSTOMER
METRICS
INTERNATIONAL-MULTINATIONAL MARKETING: SPECIAL SESSION
PRODUCT AND BRAND MANAGEMENT: I LOVE MY FAKE PRADA
DOCTORAL COLLOQUIUM: SERVICE ISSUES
AMS OUTSTANDING MARKETING TEACHER AWARD WINNERS
CONSUMER BEHAVIOR: PROS AND CONS IN INFORMATION PROCESSING
B2B: GOVERNANCE ISSUES IN B2B
INTERNATIONAL-MULTINATIONAL MARKETING: SPECIAL SESSION
DOCTORAL COLLOQUIUM: CHANNELS/B2B MARKETING ISSUES
CONSUMER BEHAVIOR: DEMYSTIFYING COUNTERFEIT CONSUMPTION
SERVICES MARKETING: INTERNATIONALIZATION AND OTHER ISSUES
DOCTORAL COLLOQUIUM: PRODUCT DEVELOPMENT/INNOVATION ISSUES
ETHICS AND SOCIAL RESPONSIBILITY: SPECIAL SESSION
MARKETING STRATEGY: CUSTOMER ORIENTATION AND CORPORATE SUCCESS
EXCELLENCE IN MARKETING EDUCATION AND INNOVATIVE TEACHING: SPECIAL
SESSION
POSTER SESSION: PRODUCT DEVELOPMENT/INNOVATION ISSUES
CONSUMER BEHAVIOR: INNOVATIVE METHODS AND MEASURES FOR CONSUMER RESEARCH
SERVICES MARKETING: THE CONTINUED IMPORTANCE OF TRUST AND LOYALTY IN
SERVICES MARKETING
DOCTORAL COLLOQUIUM: ADVERTISING, CONSUMER BEHAVIOR AND INTERNATIONAL
STRATEGIC MARKETING ISSUES
MARKETING STRATEGY: SPECIAL SESSION
EXCELLENCE IN MARKETING EDUCATION AND INNOVATIVE TEACHING: SPECIAL
SESSION
ELECTRONIC AND INTERACTIVE MARKETING: INTERACTIVE MARKETING AND THE
VALUE OF DIGITAL INFORMATION
RETAILING: CONSUMERS COGNITIVE PROCESSES IN RETAIL DECISION MAKING
POSTER SESSION: PRODUCT DEVELOPMENT/INNOVATION ISSUES
SERVICES MARKETING: SERVICE WITH A SMILE
CONSUMER BEHAVIOR: CB ON THE ROAD
EXCELLENCE IN MARKETING EDUCATION AND INNOVATIVE TEACHING: TEACHING
PEDAGOGY
ETHICS AND SOCIAL RESPONSIBILITY: ORGANIZATIONAL ETHICS, STAKEHOLDER
ENGAGEMENT, AND CORPORATE SOCIAL RESPONSIBILITY
B2B: SPECIAL SESSION
SERVICES MARKETING: SERVICE BRANDS, SERVICE OFFERINGS
SPORTS MARKETING: SPORTS CONSUMPTION
CONSUMER BEHAVIOR: NEW DIRECTIONS IN CONSUMER RESEARCH
MARKETING PROMOTIONS AND COMMUNICATIONS: CREATIVITY AND THE ABILITY TO
CHANGE POSITIONS
INTERNATIONAL-MULTINATIONAL MARKETING: ENTERING INTERNATIONAL MARKETS
EXCELLENCE IN MARKETING EDUCATION AND INNOVATIVE TEACHING: ASSESSING
CONTENT, DELIVERY, AND OPTIONS
SUPPLY CHAIN MANAGEMENT: SUPPLY CHAIN MANAGEMENT THEORY
CONSUMER BEHAVIOR: STILL FIGURING OUT INDIVIDUAL DIFFERENCES
SERVICES MARKETING: THE HUMAN VARIABLE IN THE SERVICES MARKETING
EQUATION
ELECTRONIC AND INTERACTIVE MARKETING: E-COMMERCE AND THE E-CHALLENGE
B2B: INTERORGANIZATIONAL ISSUES IN B2B
RETAILING: CURRENT ISSUES IN RETAILING
MARKETING STRATEGY: CREATING STRATEGIC OPPORTUNITIES
THE MARKETING DISCIPLINE: SCHOLARSHIP, COURSE DESIGN, AND VALUE CREATION
EXCELLENCE IN MARKETING EDUCATION AND INNOVATIVE TEACHING: SPECIAL
SESSION
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
PROCEEDINGS OF THE 2008 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL
CONFERENCE
/
: 2015
ABSTRACT / INHALTSTEXT
FOUNDED IN 1971, THE ACADEMY OF MARKETING SCIENCE IS AN INTERNATIONAL
ORGANIZATION DEDICATED TO PROMOTING TIMELY EXPLORATIONS OF PHENOMENA
RELATED TO THE SCIENCE OF MARKETING IN THEORY, RESEARCH, AND PRACTICE.
AMONG ITS SERVICES TO MEMBERS AND THE COMMUNITY AT LARGE, THE ACADEMY
OFFERS CONFERENCES, CONGRESSES AND SYMPOSIA THAT ATTRACT DELEGATES FROM
AROUND THE WORLD. PRESENTATIONS FROM THESE EVENTS ARE PUBLISHED IN THIS
PROCEEDINGS SERIES, WHICH OFFERS A COMPREHENSIVE ARCHIVE OF VOLUMES
REFLECTING THE EVOLUTION OF THE FIELD. VOLUMES DELIVER CUTTING-EDGE
RESEARCH AND INSIGHTS, COMPLIMENTING THE ACADEMY’S FLAGSHIP JOURNALS,
THE JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (JAMS) AND AMS REVIEW.
VOLUMES ARE EDITED BY LEADING SCHOLARS AND PRACTITIONERS ACROSS A WIDE
RANGE OF SUBJECT AREAS IN MARKETING SCIENCE. THIS VOLUME INCLUDES THE
FULL PROCEEDINGS FROM THE 2008ACADEMY OF MARKETING SCIENCE (AMS)
ANNUAL CONFERENCE HELD IN VANCOUVER, BC, CANADA
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-319-10963-3 |
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| genre | (DE-588)1071861417 Konferenzschrift 2008 Vancouver British Columbia gnd-content |
| genre_facet | Konferenzschrift 2008 Vancouver British Columbia |
| id | DE-604.BV042299579 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-20T06:51:16Z |
| institution | BVB |
| isbn | 9783319109633 |
| issn | 2363-6165 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027736589 |
| oclc_num | 897554018 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-739 DE-92 DE-2070s DE-703 DE-634 DE-Aug4 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-859 DE-1043 DE-1046 DE-M347 DE-573 DE-1049 DE-824 DE-860 DE-898 DE-BY-UBR DE-861 DE-1051 DE-706 |
| owner_facet | DE-473 DE-BY-UBG DE-739 DE-92 DE-2070s DE-703 DE-634 DE-Aug4 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-859 DE-1043 DE-1046 DE-M347 DE-573 DE-1049 DE-824 DE-860 DE-898 DE-BY-UBR DE-861 DE-1051 DE-706 |
| physical | 1 Online-Ressource (XLVI, 341 p) |
| psigel | ZDB-2-SBE |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Springer International Publishing |
| record_format | marc |
| series2 | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| spellingShingle | Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference Wirtschaft Economics Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)1071861417 |
| title | Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference |
| title_auth | Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference |
| title_exact_search | Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference |
| title_full | Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference edited by Leroy Robinson, Jr |
| title_fullStr | Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference edited by Leroy Robinson, Jr |
| title_full_unstemmed | Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference edited by Leroy Robinson, Jr |
| title_short | Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference |
| title_sort | proceedings of the 2008 academy of marketing science ams annual conference |
| topic | Wirtschaft Economics Marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | Wirtschaft Economics Marketing Konferenzschrift 2008 Vancouver British Columbia |
| url | https://doi.org/10.1007/978-3-319-10963-3 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027736589&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027736589&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
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