Customer Co-Design: A Study in the Mass Customization Industry
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Springer Fachmedien Wiesbaden
2015
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| Schriftenreihe: | Markt- und Unternehmensentwicklung Markets and Organisations
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| Schlagworte: | |
| Online-Zugang: | BTU01 FAB01 FAW01 FHA01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HWR01 UBG01 UBT01 UBY01 UEI01 UPA01 Volltext Inhaltsverzeichnis Abstract |
| Beschreibung: | 1 Online-Ressource (XXI, 218 p. 29 illus) |
| ISBN: | 9783658075262 |
| DOI: | 10.1007/978-3-658-07526-2 |
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Datensatz im Suchindex
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|---|---|
| _version_ | 1806179197443375104 |
| adam_text | CUSTOMER CO-DESIGN
/ THALLMAIER, STEFAN R.
: 2015
TABLE OF CONTENTS / INHALTSVERZEICHNIS
CUSTOMERS’ PERCEIVED VALUE IN CO-DESIGN & MASS CUSTOMIZATION
CHALLENGES OF CUSTOMER CO-DESIGN
ONLINE CUSTOMER CO-DESIGN
CUSTOMER CO-DESIGN & LIVE HELP
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
CUSTOMER CO-DESIGN
/ THALLMAIER, STEFAN R.
: 2015
ABSTRACT / INHALTSTEXT
STEFAN R. THALLMAIER’S INVESTIGATION ENABLES MASS CUSTOMIZATION
BUSINESSES TO BETTER UNDERSTAND HOW CO-DESIGN INCREASES CUSTOMERS’
VALUE PERCEPTION. HE FOCUSES ON THE INCREASING PROLIFERATION OF SERVICE
CHANNELS (ONLINE, MOBILE AND IN-STORE) AND DIGITAL MEDIA (TOOLKITS,
SOCIAL MEDIA AND LIVE HELP) AT THE CO-DESIGN INTERFACE. BASED ON
QUALITATIVE AND QUANTITATIVE RESEARCH, THE AUTHOR EXAMINES HOW THIS
PROLIFERATION IMPACTS CUSTOMERS’ VALUE PERCEPTION IN THE DIFFERENT
STAGES OF THE CO-DESIGN PROCESS. THE RESEARCH SHOWS THAT CUSTOMERS’
VALUE PERCEPTION PROFITS FROM VARYING LEVELS OF SOCIAL PRESENCE
THROUGHOUT THE CO-DESIGN PROCESS. THE WORK HELPS RESEARCHERS AND
PRACTITIONERS WITH SURPRISING INSIGHTS AS WELL AS HANDS-ON
RECOMMENDATIONS TO IMPROVE AND ADAPT INTERFACES FOR CUSTOMER CO-DESIGN.
CONTENTS CUSTOMERS’ PERCEIVED VALUE IN CO-DESIGN & MASS CUSTOMIZATION
CHALLENGES OF CUSTOMER CO-DESIGN ONLINE CUSTOMER CO-DESIGN CUSTOMER
CO-DESIGN & LIVE HELP TARGET GROUPS RESEARCHERS AND STUDENTS IN THE
FIELDS OF SERVICE INNOVATION AND BUSINESS DESIGN AS WELL AS CUSTOMER
INTEGRATION THROUGH CO-DESIGN PRACTITIONERS IN THE MASS CUSTOMIZATION
INDUSTRY FOCUSING ON THE ATTRACTIVENESS OF CO-DESIGN INTERFACES AND
CUSTOMERS’ VALUE PERCEPTION THE AUTHOR DR. STEFAN R. THALLMAIER
RECEIVED HIS PHD IN ECONOMIC SCIENCES FROM THE HHL LEIPZIG GRADUATE
SCHOOL OF MANAGEMENT, WHERE HE WORKED AS RESEARCH ASSOCIATE FOR PROF.
DR. KATHRIN M. MOESLEIN AT THE CENTER FOR LEADING INNOVATION AND
COOPERATION (CLIC)
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Thallmaier, Stefan R. |
| author_facet | Thallmaier, Stefan R. |
| author_role | aut |
| author_sort | Thallmaier, Stefan R. |
| author_variant | s r t sr srt |
| building | Verbundindex |
| bvnumber | BV042298016 |
| classification_rvk | QP 624 |
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| dewey-full | 658.514 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.514 |
| dewey-search | 658.514 |
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| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-658-07526-2 |
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| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| id | DE-604.BV042298016 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T12:05:10Z |
| institution | BVB |
| isbn | 9783658075262 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027735054 |
| oclc_num | 894706440 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-739 DE-92 DE-2070s DE-703 DE-634 DE-Aug4 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-859 DE-1043 DE-1046 DE-M347 DE-573 DE-1049 DE-824 DE-860 DE-898 DE-BY-UBR DE-861 DE-1051 DE-706 |
| owner_facet | DE-473 DE-BY-UBG DE-739 DE-92 DE-2070s DE-703 DE-634 DE-Aug4 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-859 DE-1043 DE-1046 DE-M347 DE-573 DE-1049 DE-824 DE-860 DE-898 DE-BY-UBR DE-861 DE-1051 DE-706 |
| physical | 1 Online-Ressource (XXI, 218 p. 29 illus) |
| psigel | ZDB-2-SBE |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Springer Fachmedien Wiesbaden |
| record_format | marc |
| series2 | Markt- und Unternehmensentwicklung Markets and Organisations |
| spellingShingle | Thallmaier, Stefan R. Customer Co-Design A Study in the Mass Customization Industry Wirtschaft Economics Kundenwert (DE-588)4515875-7 gnd Mass Customization (DE-588)4460479-8 gnd Kundenorientierung (DE-588)4316837-1 gnd Open Innovation (DE-588)7732141-8 gnd |
| subject_GND | (DE-588)4515875-7 (DE-588)4460479-8 (DE-588)4316837-1 (DE-588)7732141-8 (DE-588)4113937-9 |
| title | Customer Co-Design A Study in the Mass Customization Industry |
| title_auth | Customer Co-Design A Study in the Mass Customization Industry |
| title_exact_search | Customer Co-Design A Study in the Mass Customization Industry |
| title_full | Customer Co-Design A Study in the Mass Customization Industry by Stefan R. Thallmaier |
| title_fullStr | Customer Co-Design A Study in the Mass Customization Industry by Stefan R. Thallmaier |
| title_full_unstemmed | Customer Co-Design A Study in the Mass Customization Industry by Stefan R. Thallmaier |
| title_short | Customer Co-Design |
| title_sort | customer co design a study in the mass customization industry |
| title_sub | A Study in the Mass Customization Industry |
| topic | Wirtschaft Economics Kundenwert (DE-588)4515875-7 gnd Mass Customization (DE-588)4460479-8 gnd Kundenorientierung (DE-588)4316837-1 gnd Open Innovation (DE-588)7732141-8 gnd |
| topic_facet | Wirtschaft Economics Kundenwert Mass Customization Kundenorientierung Open Innovation Hochschulschrift |
| url | https://doi.org/10.1007/978-3-658-07526-2 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027735054&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027735054&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT thallmaierstefanr customercodesignastudyinthemasscustomizationindustry |