Multinational Corporation Subsidiaries in China: an Empirical Study Of Growth And Development Strategy
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Bibliographische Detailangaben
1. Verfasser: Zhao, Jinghua (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Burlington Elsevier Science 2012
Schriftenreihe:Chandos Asian studies series
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Beschreibung:This comprehensive study examines the global strategies of multinational corporations (MNCs), the strategic evolution and the categories of their subsidiaries in China based on 150 MNCs. It is the first large-scale project of this nature to be conducted. The research has significant bearing on strategic planning for firms that have set up, are setting up or are planning to establish subsidiaries in China, and the firms that try to compete in the global marketplace. The findings are significant for the West, owing to the current economic crisis and the need to determine if subsidiary expansion
Beschreibung:1 Online-Ressource (311 pages)
ISBN:9781780633329
1780633327

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