Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer International Publishing
2015
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| Schriftenreihe: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science
|
| Schlagworte: | |
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| Beschreibung: | 1 Online-Ressource (XXXIII, 353 p) |
| ISBN: | 9783319118451 |
| ISSN: | 2363-6165 |
| DOI: | 10.1007/978-3-319-11845-1 |
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Datensatz im Suchindex
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| _version_ | 1806179197397237760 |
| adam_text | ASSESSING THE DIFFERENT ROLES OF MARKETING THEORY AND PRACTICE IN THE
JAWS OF ECONOMIC UNCERTAINTY
/
: 2015
TABLE OF CONTENTS / INHALTSVERZEICHNIS
CONSUMER SOCIAL VALUES
ORGANIZATIONAL ISSUES AND STRATEGIC PERFORMANCE
B2B RELATIONSHIP ISSUES
CUSTOMER PROFILING, AND INTERNAL/EXTERNAL COMPETITION IN THE ARTS SECTOR
TECHNOLOGY AND THE MARKETING FUNCTION
COMPLEX CONSUMER COGNITION
CROSS CULTURAL COMPARISON OF CUSTOMERS
INTERNAL AND EXTERNAL ENVIRONMENTAL ISSUES
ENVIRONMENTAL CUES IN PRICING STRATEGY
CONSUMERS GONE WILD
PRODUCT-COUNTRY IMAGES AND INTERNATIONAL BRANDING
CROSS CULTURAL COMPARISON OF MARKETING PRACTICES
SERVICES QUALITY REVISITED
EMOTION IN CONSUMER RELATIONSHIPS
INSIGHTS INTO EFFECTIVE E-MARKETING STRATEGIES
INTERNATIONAL MARKETING: HOW MANAGERS THINK
ISSUES IN SUPPLY CHAIN MANAGEMENT
DISTINCTION IN MARKETING RESEARCH AND THE TRIPARTITE MISSION: QUANTITY,
QUALITY, AND TEACHING IMPACT IN THE DISCIPLINE
SERVICES IN INTERNATIONAL MARKETING
METHODOLOGICAL ADVANCES IN MARKETING RESEARCH
SHOPPING RELATED ISSUES
CONSUMERS CONFRONT CHANGE
ENHANCING SELLING PERFORMANCE AND EFFECTIVENESS
UNDERSTANDING CROSS-CULTURAL MARKETS
NEW PRODUCT DEVELOPMENT: TOP-DOWN OR BOTTOM-UP?
BRANDS AND BRAND ADVERTISING
ACTION AND IMPLEMENTATION ISSUES
CUSTOMER EQUITY MANAGEMENT, RELATIONSHIP MARKETING, AND CUSTOMER
COMMITMENT
ONLINE ADOPTION AND LOYALTY ISSUES
APPLYING MARKETING CONCEPTS WITH AND TO STUDENTS
ONLINE AUCTIONS, TRUST AND JURISDICTION ISSUES
CONSUMPTION CONTEXTS: SMELL, HELL, AND TRAVEL
CONTROL AND COOPERATION IN B2B RELATIONSHIPS
PERCEPTUAL FIT AND CONSISTENCY ISSUES
FIRM PERFORMANCE IN INTERNATIONAL MARKETS
MARKETING IN LATIN AMERICA AND IBERO AMERICA
PRODUCT: COUNTRY IMAGES IN EMERGING MARKETS
SALESPERSON ENHANCEMENT OF CLIENT RELATIONSHIPS
PERSONALITY AND HIGH/LOW CONSUMPTION CONTEXTS
INTERNATIONAL PERSPECTIVES OF IMC RELATED ISSUES
INTERNATIONAL MARKETING IN A CHANGING WORLD
UNDERSTANDING THE CUSTOMER
EXPLORING THE ANALYTICAL DIMENSION OF THE RESEARCH PROCESS
CUSTOMER SATISFACTION IN HEALTHCARE SETTINGS, AND IMPULSE BUYING IN
SERVICES CONTEXTS
MARKETING ORIENTATION AND FIRM SUCCESS
FACTORS OF SUCCESSFUL B2B EXCHANGES
VISITOR COMMUNITIES, CONTEXTUAL AND TEMPORAL CUES, AND PURCHASE
INTENTIONS
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
ASSESSING THE DIFFERENT ROLES OF MARKETING THEORY AND PRACTICE IN THE
JAWS OF ECONOMIC UNCERTAINTY
/
: 2015
ABSTRACT / INHALTSTEXT
THIS VOLUME INCLUDES THE FULL PROCEEDINGS FROM THE 2004 ACADEMY OF
MARKETING SCIENCE (AMS) ANNUAL CONFERENCE HELD IN VANCOUVER, CANADA,
ENTITLED ASSESSING THE DIFFERENT ROLES OF MARKETING THEORY AND PRACTICE
IN THE JAWS OF ECONOMIC UNCERTAINTY. IT INCLUDE PAPERS AIMED TO CREATE
AWARENESS OF THE ISSUES, TRENDS, AND ADVANCES ASSOCIATED WITH CURRENT
MARKETING THEORIES AND PRACTICES. FOUNDED IN 1972, THE ACADEMY OF
MARKETING SCIENCE IS AN INTERNATIONAL ORGANIZATION DEDICATED TO
PROMOTING TIMELY EXPLORATIONS OF PHENOMENA RELATED TO THE SCIENCE OF
MARKETING IN THEORY, RESEARCH, AND PRACTICE. AMONG ITS SERVICES TO
MEMBERS AND THE COMMUNITY AT LARGE, THE ACADEMY OFFERS CONFERENCES,
CONGRESSES AND SYMPOSIA THAT ATTRACT DELEGATES FROM AROUND THE WORLD.
PRESENTATIONS FROM THESE EVENTS ARE PUBLISHED IN THIS PROCEEDINGS
SERIES, WHICH OFFERS A COMPREHENSIVE ARCHIVE OF VOLUMES REFLECTING THE
EVOLUTION OF THE FIELD. VOLUMES DELIVER CUTTING-EDGE RESEARCH AND
INSIGHTS, COMPLIMENTING THE ACADEMY’S FLAGSHIP JOURNALS, THE JOURNAL
OF THE ACADEMY OF MARKETING SCIENCE (JAMS) AND AMS REVIEW. VOLUMES ARE
EDITED BY LEADING SCHOLARS AND PRACTITIONERS ACROSS A WIDE RANGE OF
SUBJECT AREAS IN MARKETING SCIENCE
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| dewey-sort | 3658.8 |
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| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-319-11845-1 |
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| genre | (DE-588)1071861417 Konferenzschrift 2004 Vancouver British Columbia gnd-content |
| genre_facet | Konferenzschrift 2004 Vancouver British Columbia |
| id | DE-604.BV042294803 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T12:05:10Z |
| institution | BVB |
| isbn | 9783319118451 |
| issn | 2363-6165 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027731903 |
| oclc_num | 897578167 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-739 DE-92 DE-2070s DE-703 DE-634 DE-Aug4 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-859 DE-1043 DE-1046 DE-M347 DE-573 DE-1049 DE-824 DE-860 DE-898 DE-BY-UBR DE-861 DE-1051 DE-706 |
| owner_facet | DE-473 DE-BY-UBG DE-739 DE-92 DE-2070s DE-703 DE-634 DE-Aug4 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-859 DE-1043 DE-1046 DE-M347 DE-573 DE-1049 DE-824 DE-860 DE-898 DE-BY-UBR DE-861 DE-1051 DE-706 |
| physical | 1 Online-Ressource (XXXIII, 353 p) |
| psigel | ZDB-2-SBE |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Springer International Publishing |
| record_format | marc |
| series2 | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| spellingShingle | Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference Wirtschaft Economics Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)1071861417 |
| title | Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference |
| title_auth | Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference |
| title_exact_search | Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference |
| title_full | Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference edited by Harlan E. Spotts |
| title_fullStr | Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference edited by Harlan E. Spotts |
| title_full_unstemmed | Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference edited by Harlan E. Spotts |
| title_short | Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty |
| title_sort | assessing the different roles of marketing theory and practice in the jaws of economic uncertainty proceedings of the 2004 academy of marketing science ams annual conference |
| title_sub | Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference |
| topic | Wirtschaft Economics Marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | Wirtschaft Economics Marketing Konferenzschrift 2004 Vancouver British Columbia |
| url | https://doi.org/10.1007/978-3-319-11845-1 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027731903&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027731903&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
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