Revolution in Marketing: Market Driving Changes: Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer International Publishing
2015
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| Schriftenreihe: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science
|
| Schlagworte: | |
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| Beschreibung: | 1 Online-Ressource (XXXIII, 274 p) |
| ISBN: | 9783319117614 |
| DOI: | 10.1007/978-3-319-11761-4 |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 543729 |
|---|---|
| _version_ | 1806179197333274624 |
| adam_text | REVOLUTION IN MARKETING: MARKET DRIVING CHANGES
/
: 2015
TABLE OF CONTENTS / INHALTSVERZEICHNIS
DOCTORAL COLLOQUIUM: CONSUMER BEHAVIOR ISSUES, PART I
RETAILING: STORE ENVIRONMENT AND IMAGE
CONSUMER BEHAVIOR: CULTURAL INFLUENCES AND BEHAVIOR
DOCTORAL COLLOQUIUM: CONSUMER BEHAVIOR ISSUES, PART II
BRANDING IN THE B2B MARKETPLACE
INTERNATIONAL MARKETING STRATEGIES
VALUE CREATION WITHIN A SERVICE DOMINANT LOGIC FOR MARKETING
EXCELLENCE IN MARKETING EDUCATION AND INNOVATIVE TEACHING: SPECIAL
SESSION
THE INTERNATIONALIZATION OF MARKETING EDUCATION
PRICING, PRODUCTS & PACKAGING
ORGANIZATIONAL LEARNING AND MARKET ORIENTATION
IMPACT OF TECHNOLOGY ON CONSUMER BEHAVIOR
DECISIONS, DECISIONS
SERVICE TECHNOLOGY & KNOWLEDGE MANAGEMENT
CONSUMER COMMUNICATION & DECISION MAKING
PRICING, SERVICE & TRUST IN B2B RELATIONSHIP
ADVERTISING ISSUES
ONLINE MARKETING COMMUNICATIONS
B2B MARKETING IN THE NEW ELECTRONIC ENVIRONMENT
EXCELLENCE IN MARKETING EDUCATION AND INNOVATIVE TEACHING: REVISING THE
MARKETING CURRICULUM
LOGISTICS SERVICE: STRATEGIC IMPLICATIONS
UNDERSTANDING THE INTERNATIONAL RETAIL CUSTOMER
WEB PRICING AND PRODUCT SAMPLING
MANAGING B2B RELATIONSHIPS
CONSUMPTION UNDER UNCERTAINTY
CROSS-NATIONAL COMPARISONS OF CONSUMERS
INSIGHTS INTO SALES MANAGEMENT: KNOWLEDGE, PERFORMANCE AND SCALE
DEVELOPMENT
CHANNELS, LOGISTICS AND INDUSTRIAL MARKETING ISSUES
SERVICE SATISFACTION
ADVERTISING IN THE 21ST CENTURY
STRATEGIC MANAGEMENT IN B2B CONTEXTS
CAPABILITIES AND COMPETITIVE ADVANTAGE
CRM ISSUES
MARKETING & SOCIETY
STRATEGIC MARKETING ISSUES
KEY ISSUES FOR THE MARKETING EDUCATOR
ONLINE CONSUMER BEHAVIOR
INTERNATIONAL MARKETING ETHICS AND NONPROFIT ISSUES
FOUNDATIONS OF DESIRE
CUSTOMER RELATIONSHIPS ACROSS CONTINENTS
INTERNATIONAL MARKETING ISSUES
PURCHASE BEHAVIOR AND CROSS-SELLING OF SERVICES
ONLINE ADVERTISING EFFECTS
IMPROVING THE APPLICATION OF RESEARCH METHODS
INTERNATIONAL/FOREIGN CONSUMER PERSPECTIVES
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
REVOLUTION IN MARKETING: MARKET DRIVING CHANGES
/
: 2015
ABSTRACT / INHALTSTEXT
FOUNDED IN 1971, THE ACADEMY OF MARKETING SCIENCE IS AN INTERNATIONAL
ORGANIZATION DEDICATED TO PROMOTING TIMELY EXPLORATIONS OF PHENOMENA
RELATED TO THE SCIENCE OF MARKETING IN THEORY, RESEARCH, AND PRACTICE.
AMONG ITS SERVICES TO MEMBERS AND THE COMMUNITY AT LARGE, THE ACADEMY
OFFERS CONFERENCES, CONGRESSES AND SYMPOSIA THAT ATTRACT DELEGATES FROM
AROUND THE WORLD. PRESENTATIONS FROM THESE EVENTS ARE PUBLISHED IN THIS
PROCEEDINGS SERIES, WHICH OFFERS A COMPREHENSIVE ARCHIVE OF VOLUMES
REFLECTING THE EVOLUTION OF THE FIELD. VOLUMES DELIVER CUTTING-EDGE
RESEARCH AND INSIGHTS, COMPLIMENTING THE ACADEMY’S FLAGSHIP JOURNALS,
THE JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (JAMS) AND AMS REVIEW.
VOLUMES ARE EDITED BY LEADING SCHOLARS AND PRACTITIONERS ACROSS A WIDE
RANGE OF SUBJECT AREAS IN MARKETING SCIENCE. THIS VOLUME INCLUDES THE
FULL PROCEEDINGS FROM THE 2006 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL
CONFERENCE HELD IN SAN ANTONIO, TEXAS, ENTITLED REVOLUTION IN MARKETING:
MARKET DRIVING CHANGES
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-319-11761-4 |
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| genre | (DE-588)1071861417 Konferenzschrift 2006 San Antonio Tex. gnd-content |
| genre_facet | Konferenzschrift 2006 San Antonio Tex. |
| id | DE-604.BV042294638 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T12:05:10Z |
| institution | BVB |
| isbn | 9783319117614 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027731741 |
| oclc_num | 894711786 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-739 DE-92 DE-2070s DE-703 DE-634 DE-Aug4 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-859 DE-1043 DE-1046 DE-M347 DE-573 DE-1049 DE-824 DE-860 DE-898 DE-BY-UBR DE-861 DE-1051 DE-706 |
| owner_facet | DE-473 DE-BY-UBG DE-739 DE-92 DE-2070s DE-703 DE-634 DE-Aug4 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-859 DE-1043 DE-1046 DE-M347 DE-573 DE-1049 DE-824 DE-860 DE-898 DE-BY-UBR DE-861 DE-1051 DE-706 |
| physical | 1 Online-Ressource (XXXIII, 274 p) |
| psigel | ZDB-2-SBE |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Springer International Publishing |
| record_format | marc |
| series2 | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| spellingShingle | Revolution in Marketing: Market Driving Changes Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference Wirtschaft Economics Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)1071861417 |
| title | Revolution in Marketing: Market Driving Changes Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference |
| title_auth | Revolution in Marketing: Market Driving Changes Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference |
| title_exact_search | Revolution in Marketing: Market Driving Changes Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference |
| title_full | Revolution in Marketing: Market Driving Changes Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference edited by Harlan E. Spotts |
| title_fullStr | Revolution in Marketing: Market Driving Changes Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference edited by Harlan E. Spotts |
| title_full_unstemmed | Revolution in Marketing: Market Driving Changes Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference edited by Harlan E. Spotts |
| title_short | Revolution in Marketing: Market Driving Changes |
| title_sort | revolution in marketing market driving changes proceedings of the 2006 academy of marketing science ams annual conference |
| title_sub | Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference |
| topic | Wirtschaft Economics Marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | Wirtschaft Economics Marketing Konferenzschrift 2006 San Antonio Tex. |
| url | https://doi.org/10.1007/978-3-319-11761-4 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027731741&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027731741&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
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