Vertical Cooperative Advertising in Supply Chain Management: A Game-Theoretic Analysis
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer International Publishing
2015
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| Schriftenreihe: | Contributions to Management Science
|
| Schlagworte: | |
| Online-Zugang: | BTU01 FAB01 FAW01 FHA01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HWR01 UBG01 UBT01 UBY01 UEI01 UPA01 Volltext |
| Beschreibung: | 1 Online-Ressource (XXII, 149 p. 34 illus) |
| ISBN: | 9783319116266 |
| ISSN: | 1431-1941 |
| DOI: | 10.1007/978-3-319-11626-6 |
Internformat
MARC
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 543698 |
|---|---|
| _version_ | 1806179197315448832 |
| any_adam_object | |
| author | Aust, Gerhard 1984- |
| author_GND | (DE-588)1047352710 |
| author_facet | Aust, Gerhard 1984- |
| author_role | aut |
| author_sort | Aust, Gerhard 1984- |
| author_variant | g a ga |
| building | Verbundindex |
| bvnumber | BV042294345 |
| classification_rvk | QP 530 |
| collection | ZDB-2-SBE |
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| dewey-full | 658.5 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.5 |
| dewey-search | 658.5 |
| dewey-sort | 3658.5 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-319-11626-6 |
| format | Thesis Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-08-01T12:05:10Z |
| institution | BVB |
| isbn | 9783319116266 |
| issn | 1431-1941 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027731449 |
| oclc_num | 899163158 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-739 DE-92 DE-2070s DE-703 DE-634 DE-Aug4 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-859 DE-1043 DE-1046 DE-M347 DE-573 DE-1049 DE-824 DE-860 DE-898 DE-BY-UBR DE-861 DE-1051 DE-706 |
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| physical | 1 Online-Ressource (XXII, 149 p. 34 illus) |
| psigel | ZDB-2-SBE |
| publishDate | 2015 |
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| publisher | Springer International Publishing |
| record_format | marc |
| series2 | Contributions to Management Science |
| spellingShingle | Aust, Gerhard 1984- Vertical Cooperative Advertising in Supply Chain Management A Game-Theoretic Analysis Mathematik Wirtschaft Economics Mathematics Economics, Mathematical Marketing Operations research Spieltheorie (DE-588)4056243-8 gnd Gemeinschaftswerbung (DE-588)4156555-1 gnd Supply Chain Management (DE-588)4684051-5 gnd |
| subject_GND | (DE-588)4056243-8 (DE-588)4156555-1 (DE-588)4684051-5 (DE-588)4113937-9 |
| title | Vertical Cooperative Advertising in Supply Chain Management A Game-Theoretic Analysis |
| title_auth | Vertical Cooperative Advertising in Supply Chain Management A Game-Theoretic Analysis |
| title_exact_search | Vertical Cooperative Advertising in Supply Chain Management A Game-Theoretic Analysis |
| title_full | Vertical Cooperative Advertising in Supply Chain Management A Game-Theoretic Analysis by Gerhard Aust |
| title_fullStr | Vertical Cooperative Advertising in Supply Chain Management A Game-Theoretic Analysis by Gerhard Aust |
| title_full_unstemmed | Vertical Cooperative Advertising in Supply Chain Management A Game-Theoretic Analysis by Gerhard Aust |
| title_short | Vertical Cooperative Advertising in Supply Chain Management |
| title_sort | vertical cooperative advertising in supply chain management a game theoretic analysis |
| title_sub | A Game-Theoretic Analysis |
| topic | Mathematik Wirtschaft Economics Mathematics Economics, Mathematical Marketing Operations research Spieltheorie (DE-588)4056243-8 gnd Gemeinschaftswerbung (DE-588)4156555-1 gnd Supply Chain Management (DE-588)4684051-5 gnd |
| topic_facet | Mathematik Wirtschaft Economics Mathematics Economics, Mathematical Marketing Operations research Spieltheorie Gemeinschaftswerbung Supply Chain Management Hochschulschrift |
| url | https://doi.org/10.1007/978-3-319-11626-6 |
| work_keys_str_mv | AT austgerhard verticalcooperativeadvertisinginsupplychainmanagementagametheoreticanalysis |