Marketing Dynamism & Sustainability: Things Change, Things Stay the Same: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer International Publishing
2015
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| Schriftenreihe: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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| Schlagworte: | |
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| Beschreibung: | 1 Online-Ressource (XLV, 836 p) |
| ISBN: | 9783319109121 |
| ISSN: | 2363-6165 |
| DOI: | 10.1007/978-3-319-10912-1 |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 543624 |
|---|---|
| _version_ | 1806179197353197568 |
| adam_text | MARKETING DYNAMISM & SUSTAINABILITY: THINGS CHANGE, THINGS STAY THE
SAME…
/
: 2015
TABLE OF CONTENTS / INHALTSVERZEICHNIS
INTERNATIONAL CONSUMER BEHAVIOR
MANAGING PERFORMANCE IN A SUSTAINABLE ENVIRONMENT
MUSIC, ATHLETES, SIMPLICITY AND ORGANIZATIONAL ENGAGEMENT
CREATING UNIQUE MARKETING APPROACHES
MOOD, RELIGION AND MARKET ORIENTATION
EXPLORING THE ON-LINE CONSUMER
THE ONLINE LEARNING ENVIRONMENT: DELIVERING QUALITY?
MANAGEMENT AND MARKETING COLLABORATION I
MIXING OLD AND NEW MEDIA: INSIGHTS INTO MEDIA SELECTION
ONLINE BEHAVIOR AND VALUE CREATION
ETHICS MARKETING: UNDERSTANDING
POTPURRI DES SERVICES
MARKETING BUZZ AND ADVERTISING COPY
STRATEGIC MARKETING MANAGEMENT
USING PRIVATE LABELS AND STORE ATMOSPHERIC AS HEURISTICS
SOCIAL MEDIA AND CONSUMER ATTITUDES
CONCEPTUALIZATION OF VALUE CO-CREATION
THE STUDY OF MARKETING INSTITUTIONS
MANAGING THE CUSTOMER SERVICE EXPERIENCE
VALUE CO-CREATION: CONSUMER INTERACTIONS AND TECHNOLOGY
BRANDING AND SHOPPERS
BRANDS, GOVERNMENTS AND CORPORATIONS
THE 3 T S: RELATIONSHIP IMPORTANCE FOR THEATERS, TRIBES AND TOURISTS
CONSUMERS ETHICAL EVALUATIONS AND BEHAVIORS
HOW ADVANCES IN TECHNOLOGY AND SUSTAINABILITY ARE CHANGING THE RETAIL
LANDSCAPE
SUSTAINABILITY IN THE APPAREL SUPPLY CHAIN
MATERIALISM AND CONSPICUOUS CONSUMPTION
VALUE CO-CREATION AND DIGITAL ENVIRONMENT
GOING GREEN AND THE EFFECTS ON CONSUMER EVALUATIONS
BRANDS AND CONSUMERS
LATIN AMERICAN MARKETING ISSUES II
VALUE CO-CREATION FOR FIRMS, SERVICES, AND MARKETS
ISSUES IN NEW TECHNOLOGY USAGE
PEDAGOGICAL TECHNIQUES AND THE ROLE OF STUDENTS IN MARKETING EDUCATION
MARKETING S ROLE IN SUPPLY CHAIN SUCCESS
ASSESSING STUDENT LEARNING & REQUIRED SKILLS
CELEBRITY ENDORSEMENTS AND CELEBRITY BRANDS
WHAT DOES BRAND IMAGE TELL US ABOUT BRAND STABILITY?
RESEARCH FRAMEWORKS, INFLUENCES, AND SUSTAINABILITY TRENDS
THE PRICE MADE ME DO IT! CONSUMER REACTIOS TO PRICING SIGNALS
CONSUMER DECISION-MAKING AND LEARNING
PRODUCT AND BRANDING ISSUES
ACHIEVING A SUSTAINABLE SUPPLY CHAIN
CONSUMER WELFARE AND MARKETING PROMOTIONS
THE CHALLENGE OF SETTING PRICES AND THE IMPACT OF THE FIRM
SOCIAL MARKETING RESEARCH: MEASURES, ANALYSES, AND IMPLICATION ISSUES
NEW FRONTIERS IN MARKETING COMMUNICATION
CAN CLIMATE CHANGE SALESPEOPLE?.-THE POWER OF EMOTIONS AND NORMS ON
EXCHANGE BEHAVIOR
ENTREPRENEURS, NETWORKS AND SUCCESS
INTERNATIONAL BRANDING
THE TEACHING OF SOCIAL MEDIA MARKETING
SOCIAL MEDIA
PERSPECTIVES ON SOURCE EFFECTS
CORPORATE SOCIAL RESPONSIBILITY
BUYERS AND SELLERS
INTELLIGENCE AND SALESPERSON S EFFECTIVENESS
UNDERSTANDING CUSTOMER LOYALTY AND CUSTOMER VALUE PERCEPTIONS
WHEN CONSUMERS GET EMOTIONAL
CORPORATE SOCIAL RESPONSIBILITY: SOCIAL AND SUSTAINABLE MARKETING
MANAGING SUPPLY CHAIN RELATIONSHIPS
EXPLORING THE ON-LINE OFFERING
ECOMMERCE II
THE INFLUENCE OF PERCEIVED CONTROL ON CONSUMER ATTITUDES AND BEHAVIORS
MARKETING THEORY AND STRATEGY
MANAGING COMPLEXITY AND RISK IN SUPPLY CHAINS
YOUNG CONSUMERS
CONSUMER IDENTITY AND SENSE OF SELF
CONSUMER RESPONSE TO PRODUCT TEXTURE, PACKAGING AND PROCESS
ECOMMERCE I
RETAILING IN THE DIGITAL AGE AND GLOBAL MARKETPLACE
CONSUMER EMOTION AND EMPOWERMENT
MANAGEMENT AND MARKETING COLLABORATION II
INTERNATIONALIZATION AND METHODOLOGY
ORGANIZATIONAL TECHNOLOGY USAGE
CONSUMER CONCERNS, BELIEFS, VALUES, AND ATTITUDES TOWARD TECHNOLOGY
CROSS CULTURAL CONSUMER BEHAVIOR
RESEARCH ISSUES IN BRANDING, PROLIFERATIONS AND SEGMENTS
UNDERSTANDING RETAIL EMPLOYEES AND THEIR IMPACT ON SALES PERFORMANCE
ORIENTATIONS, NORMS AND EXPERIENCES
ISSUES ON CONSUMER MOTIVATION
LATIN AMERICAN MARKETING ISSUES I
EMOTIONS, INTENTIONS AND IMPULSES
THE INFLUENCE OF PERCEIVED CONTROL ON CONSUMER ATTITUDES AND BEHAVIORS
THE INFLUENCE OF PERCEIVED CONTROL ON CONSUMER ATTITUDES AND BEHAVIORS
OUTSTANDING MARKETING TEACHER AWARD WINNERS PRESENTATIONS
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
MARKETING DYNAMISM & SUSTAINABILITY: THINGS CHANGE, THINGS STAY THE
SAME…
/
: 2015
ABSTRACT / INHALTSTEXT
FOUNDED IN 1972, THE ACADEMY OF MARKETING SCIENCE IS AN INTERNATIONAL
ORGANIZATION DEDICATED TO PROMOTING TIMELY EXPLORATIONS OF PHENOMENA
RELATED TO THE SCIENCE OF MARKETING IN THEORY, RESEARCH, AND PRACTICE.
AMONG ITS SERVICES TO MEMBERS AND THE COMMUNITY AT LARGE, THE ACADEMY
OFFERS CONFERENCES, CONGRESSES AND SYMPOSIA THAT ATTRACT DELEGATES FROM
AROUND THE WORLD. PRESENTATIONS FROM THESE EVENTS ARE PUBLISHED IN THIS
PROCEEDINGS SERIES, WHICH OFFERS A COMPREHENSIVE ARCHIVE OF VOLUMES
REFLECTING THE EVOLUTION OF THE FIELD. VOLUMES DELIVER CUTTING-EDGE
RESEARCH AND INSIGHTS, COMPLIMENTING THE ACADEMY’S FLAGSHIP JOURNALS,
THE JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (JAMS) AND AMS REVIEW.
VOLUMES ARE EDITED BY LEADING SCHOLARS AND PRACTITIONERS ACROSS A WIDE
RANGE OF SUBJECT AREAS IN MARKETING SCIENCE. THIS VOLUME INCLUDES THE
FULL PROCEEDINGS FROM THE 2012 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL
CONFERENCE HELD IN NEW ORLEANS, LOUISIANA, ENTITLED MARKETING DYNAMISM &
SUSTAINABILITY: THINGS CHANGE, THINGS STAY THE SAME
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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| genre | (DE-588)1071861417 Konferenzschrift 2012 New Orleans La. gnd-content |
| genre_facet | Konferenzschrift 2012 New Orleans La. |
| id | DE-604.BV042293654 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T12:05:10Z |
| institution | BVB |
| isbn | 9783319109121 |
| issn | 2363-6165 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027730773 |
| oclc_num | 897554390 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-739 DE-92 DE-2070s DE-703 DE-634 DE-Aug4 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-859 DE-1043 DE-1046 DE-M347 DE-573 DE-1049 DE-824 DE-860 DE-898 DE-BY-UBR DE-861 DE-1051 DE-706 |
| owner_facet | DE-473 DE-BY-UBG DE-739 DE-92 DE-2070s DE-703 DE-634 DE-Aug4 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-859 DE-1043 DE-1046 DE-M347 DE-573 DE-1049 DE-824 DE-860 DE-898 DE-BY-UBR DE-861 DE-1051 DE-706 |
| physical | 1 Online-Ressource (XLV, 836 p) |
| psigel | ZDB-2-SBE |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Springer International Publishing |
| record_format | marc |
| series2 | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| spellingShingle | Marketing Dynamism & Sustainability: Things Change, Things Stay the Same Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference Wirtschaft Economics Marketing Nachhaltigkeit (DE-588)4326464-5 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4326464-5 (DE-588)4037589-4 (DE-588)1071861417 |
| title | Marketing Dynamism & Sustainability: Things Change, Things Stay the Same Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference |
| title_auth | Marketing Dynamism & Sustainability: Things Change, Things Stay the Same Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference |
| title_exact_search | Marketing Dynamism & Sustainability: Things Change, Things Stay the Same Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference |
| title_full | Marketing Dynamism & Sustainability: Things Change, Things Stay the Same Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference edited by Leroy Robinson, Jr |
| title_fullStr | Marketing Dynamism & Sustainability: Things Change, Things Stay the Same Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference edited by Leroy Robinson, Jr |
| title_full_unstemmed | Marketing Dynamism & Sustainability: Things Change, Things Stay the Same Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference edited by Leroy Robinson, Jr |
| title_short | Marketing Dynamism & Sustainability: Things Change, Things Stay the Same |
| title_sort | marketing dynamism sustainability things change things stay the same proceedings of the 2012 academy of marketing science ams annual conference |
| title_sub | Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference |
| topic | Wirtschaft Economics Marketing Nachhaltigkeit (DE-588)4326464-5 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Wirtschaft Economics Marketing Nachhaltigkeit Konferenzschrift 2012 New Orleans La. |
| url | https://doi.org/10.1007/978-3-319-10912-1 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027730773&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027730773&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
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