Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference:
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer International Publishing
2015
|
| Schriftenreihe: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science
|
| Schlagworte: | |
| Online-Zugang: | BTU01 FAB01 FAW01 FHA01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HWR01 UBG01 UBT01 UBY01 UEI01 UPA01 Volltext Abstract |
| Beschreibung: | 1 Online-Ressource (XLIII, 241 p) |
| ISBN: | 9783319108643 |
| DOI: | 10.1007/978-3-319-10864-3 |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 543586 |
|---|---|
| _version_ | 1824554407114571776 |
| adam_text | PROCEEDINGS OF THE 2009 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL
CONFERENCE
/
: 2015
ABSTRACT / INHALTSTEXT
FOUNDED IN 1971, THE ACADEMY OF MARKETING SCIENCE IS AN INTERNATIONAL
ORGANIZATION DEDICATED TO PROMOTING TIMELY EXPLORATIONS OF PHENOMENA
RELATED TO THE SCIENCE OF MARKETING IN THEORY, RESEARCH, AND PRACTICE.
AMONG ITS SERVICES TO MEMBERS AND THE COMMUNITY AT LARGE, THE ACADEMY
OFFERS CONFERENCES, CONGRESSES AND SYMPOSIA THAT ATTRACT DELEGATES FROM
AROUND THE WORLD. PRESENTATIONS FROM THESE EVENTS ARE PUBLISHED IN THIS
PROCEEDINGS SERIES, WHICH OFFERS A COMPREHENSIVE ARCHIVE OF VOLUMES
REFLECTING THE EVOLUTION OF THE FIELD. VOLUMES DELIVER CUTTING-EDGE
RESEARCH AND INSIGHTS, COMPLIMENTING THE ACADEMY’S FLAGSHIP JOURNALS,
THE JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (JAMS) AND AMS REVIEW.
VOLUMES ARE EDITED BY LEADING SCHOLARS AND PRACTITIONERS ACROSS A WIDE
RANGE OF SUBJECT AREAS IN MARKETING SCIENCE. THIS VOLUME INCLUDES THE
FULL PROCEEDINGS FROM THE 2009 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL
CONFERENCE HELD IN BALTIMORE, MARYLAND
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-319-10864-3 |
| format | Electronic eBook |
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| genre_facet | Konferenzschrift 2009 Baltimore Md. |
| id | DE-604.BV042293405 |
| illustrated | Not Illustrated |
| indexdate | 2025-02-20T06:51:16Z |
| institution | BVB |
| isbn | 9783319108643 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027730522 |
| oclc_num | 894711616 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-739 DE-92 DE-2070s DE-703 DE-634 DE-Aug4 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-859 DE-1043 DE-1046 DE-M347 DE-573 DE-1049 DE-824 DE-860 DE-898 DE-BY-UBR DE-861 DE-1051 DE-706 |
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| physical | 1 Online-Ressource (XLIII, 241 p) |
| psigel | ZDB-2-SBE |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Springer International Publishing |
| record_format | marc |
| series2 | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| spellingShingle | Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference Wirtschaft Economics Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)1071861417 |
| title | Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference |
| title_auth | Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference |
| title_exact_search | Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference |
| title_full | Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference edited by Leroy Robinson, Jr |
| title_fullStr | Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference edited by Leroy Robinson, Jr |
| title_full_unstemmed | Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference edited by Leroy Robinson, Jr |
| title_short | Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference |
| title_sort | proceedings of the 2009 academy of marketing science ams annual conference |
| topic | Wirtschaft Economics Marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | Wirtschaft Economics Marketing Konferenzschrift 2009 Baltimore Md. |
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