Verfügbarkeit: Internet-based customer value management

Internet-based customer value management: developing customer relationships online

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Bibliographische Detailangaben
1. Verfasser:	Doligalski, Tymoteusz (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Cham [u.a.] Springer 2015
Schriftenreihe:	Management for professionals
Schlagworte:	Managementinformationssystem Datenverarbeitung Kundenmanagement Customer relationship management Value management B2C marketing eCRM Customer lifetime value Online marketing
Online-Zugang:	BTU01 FAB01 FAW01 FHA01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HWR01 UBG01 UBT01 UBY01 UEI01 UPA01 Volltext Inhaltsverzeichnis Abstract
Beschreibung:	1 Online-Ressource (IX, 152 S.) graph. Darst.
ISBN:	3319098543 9783319098555
DOI:	10.1007/978-3-319-09855-5

Internformat

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Datensatz im Suchindex

DE-BY-FWS_katkey	543482
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adam_text	INTERNET-BASED CUSTOMER VALUE MANAGEMENT / DOLIGALSKI, TYMOTEUSZ : 2015 TABLE OF CONTENTS / INHALTSVERZEICHNIS CHARACTERISTICS OF THE CONCEPT OF CUSTOMER VALUE MANAGEMENT INFLUENCE OF THE INTERNET ON VALUE TO CUSTOMER CONCEPTUAL MODEL OF INTERNET-BASED CUSTOMER PORTFOLIO BUILDING FINANCIAL ASPECTS OF CUSTOMER VALUE MANAGEMENT DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. INTERNET-BASED CUSTOMER VALUE MANAGEMENT / DOLIGALSKI, TYMOTEUSZ : 2015 ABSTRACT / INHALTSTEXT CUSTOMERVALUEMANAGEMENT IS A MANAGERIAL APPROACH IN WHICH CUSTOMERS ARE PERCEIVED AS THE COMPANY’S ASSET, THE VALUE OF WHICH MAY BE MEASURED AND INCREASED THROUGH THE ORGANIZATION OF PROCESSES AROUND CUSTOMER RELATIONSHIPS. THIS BOOK DEALS WITH THE TOPIC OF MANAGING CUSTOMER LIFETIME VALUE ON THE INTERNET, AND MORE SPECIFICALLY ON INCLUDING THE ROLE OF THE INTERNET IN CUSTOMER VALUE PROPOSITIONTO ENHANCE STAKEHOLDER AND SHAREHOLDER VALUE. THIS BOOK ALSO DISCUSSES THE POSSIBILITIES OF INTERNET-BASED CUSTOMER VALUE MANAGEMENT AND PRESENTS A MODEL DESCRIBING THE PROCESS LEADING TO IT. ITS UNIQUENESS LIES IN PRESENTING A MANAGERIAL APPROACH TO CUSTOMER RELATIONSHIPS RATHER THAN OFFERING JUST ANOTHER TOOL OF E-MARKETING. THE AUTHOR’S APPROACH IS NOT LIMITED BY BRANCHES OR SECTORS – DIFFERENCES IN CUSTOMER VALUE MANAGEMENT APPROACHES ARE PERCEIVED THROUGH A PRISM OF RELATIONSHIPS BETWEEN THE COMPANY AND ITS CUSTOMERS DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
any_adam_object	1
author	Doligalski, Tymoteusz
author_facet	Doligalski, Tymoteusz
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author_sort	Doligalski, Tymoteusz
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id	DE-604.BV042292369
illustrated	Not Illustrated
indexdate	2024-08-01T12:05:10Z
institution	BVB
isbn	3319098543 9783319098555
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-027729506
oclc_num	894706947
open_access_boolean
owner	DE-473 DE-BY-UBG DE-739 DE-92 DE-2070s DE-703 DE-634 DE-Aug4 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-859 DE-1043 DE-1046 DE-M347 DE-573 DE-1049 DE-824 DE-860 DE-898 DE-BY-UBR DE-861 DE-1051 DE-706
owner_facet	DE-473 DE-BY-UBG DE-739 DE-92 DE-2070s DE-703 DE-634 DE-Aug4 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-859 DE-1043 DE-1046 DE-M347 DE-573 DE-1049 DE-824 DE-860 DE-898 DE-BY-UBR DE-861 DE-1051 DE-706
physical	1 Online-Ressource (IX, 152 S.) graph. Darst.
psigel	ZDB-2-SBE
publishDate	2015
publishDateSearch	2015
publishDateSort	2015
publisher	Springer
record_format	marc
series2	Management for professionals
spellingShingle	Doligalski, Tymoteusz Internet-based customer value management developing customer relationships online Managementinformationssystem (DE-588)4074518-1 gnd Datenverarbeitung (DE-588)4011152-0 gnd Kundenmanagement (DE-588)4236865-0 gnd
subject_GND	(DE-588)4074518-1 (DE-588)4011152-0 (DE-588)4236865-0
title	Internet-based customer value management developing customer relationships online
title_auth	Internet-based customer value management developing customer relationships online
title_exact_search	Internet-based customer value management developing customer relationships online
title_full	Internet-based customer value management developing customer relationships online Tymoteusz Doligalski
title_fullStr	Internet-based customer value management developing customer relationships online Tymoteusz Doligalski
title_full_unstemmed	Internet-based customer value management developing customer relationships online Tymoteusz Doligalski
title_short	Internet-based customer value management
title_sort	internet based customer value management developing customer relationships online
title_sub	developing customer relationships online
topic	Managementinformationssystem (DE-588)4074518-1 gnd Datenverarbeitung (DE-588)4011152-0 gnd Kundenmanagement (DE-588)4236865-0 gnd
topic_facet	Managementinformationssystem Datenverarbeitung Kundenmanagement
url	https://doi.org/10.1007/978-3-319-09855-5 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027729506&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027729506&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT doligalskitymoteusz internetbasedcustomervaluemanagementdevelopingcustomerrelationshipsonline

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