Global fashion brands: style, luxury & history
Fashion branding is more than just advertising. It helps to encourage the purchase and repurchase of consumer goods from the same company. While historically fashion branding has primarily focused on consumption and purchasing decisions, recent scholarship suggests that branding is a process that ne...
Gespeichert in:
| Weitere Verfasser: | , , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Bristol [u.a.]
Intellect
2014
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Zusammenfassung: | Fashion branding is more than just advertising. It helps to encourage the purchase and repurchase of consumer goods from the same company. While historically fashion branding has primarily focused on consumption and purchasing decisions, recent scholarship suggests that branding is a process that needs to be analyzed from a style, luxury, and historical pop cultural view using critical, ethnographic, individualistic, or interpretive methods. This collection explores the meaning behind fashion branding in the context of the contested power relations underpinning the production, marketing, and consumption of global style and fashion |
| Beschreibung: | Includes bibliographical references |
| Beschreibung: | XVI, 295 S. Ill. |
| ISBN: | 9781783203574 1783203579 |
Internformat
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| 245 | 1 | 0 | |a Global fashion brands |b style, luxury & history |c ed. by Joseph H. Hancock II, Gjoko Muratovski, Veronica Manlow, Anne Peirson-Smith |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Bristol [u.a.] |b Intellect |c 2014 | |
| 300 | |a XVI, 295 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references | ||
| 520 | |a Fashion branding is more than just advertising. It helps to encourage the purchase and repurchase of consumer goods from the same company. While historically fashion branding has primarily focused on consumption and purchasing decisions, recent scholarship suggests that branding is a process that needs to be analyzed from a style, luxury, and historical pop cultural view using critical, ethnographic, individualistic, or interpretive methods. This collection explores the meaning behind fashion branding in the context of the contested power relations underpinning the production, marketing, and consumption of global style and fashion | ||
| 648 | 7 | |a Geschichte 2000-2014 |2 gnd |9 rswk-swf | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Brand name products | |
| 650 | 4 | |a Brand name products / History | |
| 650 | 4 | |a Fashion merchandising | |
| 650 | 4 | |a Fashion / History | |
| 650 | 4 | |a Luxury goods industry / Management | |
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| 700 | 1 | |a Muratovski, Gjoko |d ca. 20. Jh. |0 (DE-588)1081514477 |4 edt | |
| 700 | 1 | |a Manlow, Veronica |4 edt | |
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Datensatz im Suchindex
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| author2 | Hancock, Joseph Muratovski, Gjoko ca. 20. Jh Manlow, Veronica Peirson-Smith, Anne |
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| author_facet | Hancock, Joseph Muratovski, Gjoko ca. 20. Jh Manlow, Veronica Peirson-Smith, Anne |
| building | Verbundindex |
| bvnumber | BV042291156 |
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| edition | 1. publ. |
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| spelling | Global fashion brands style, luxury & history ed. by Joseph H. Hancock II, Gjoko Muratovski, Veronica Manlow, Anne Peirson-Smith 1. publ. Bristol [u.a.] Intellect 2014 XVI, 295 S. Ill. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references Fashion branding is more than just advertising. It helps to encourage the purchase and repurchase of consumer goods from the same company. While historically fashion branding has primarily focused on consumption and purchasing decisions, recent scholarship suggests that branding is a process that needs to be analyzed from a style, luxury, and historical pop cultural view using critical, ethnographic, individualistic, or interpretive methods. This collection explores the meaning behind fashion branding in the context of the contested power relations underpinning the production, marketing, and consumption of global style and fashion Geschichte 2000-2014 gnd rswk-swf Branding (Marketing) Brand name products Brand name products / History Fashion merchandising Fashion / History Luxury goods industry / Management Geschichte Vermarktung (DE-588)4121857-7 gnd rswk-swf Mode (DE-588)4039792-0 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Mode (DE-588)4039792-0 s Vermarktung (DE-588)4121857-7 s Geschichte 2000-2014 z DE-604 Hancock, Joseph (DE-588)1062658973 edt Muratovski, Gjoko ca. 20. Jh. (DE-588)1081514477 edt Manlow, Veronica edt Peirson-Smith, Anne edt |
| spellingShingle | Global fashion brands style, luxury & history Branding (Marketing) Brand name products Brand name products / History Fashion merchandising Fashion / History Luxury goods industry / Management Geschichte Vermarktung (DE-588)4121857-7 gnd Mode (DE-588)4039792-0 gnd |
| subject_GND | (DE-588)4121857-7 (DE-588)4039792-0 (DE-588)4143413-4 |
| title | Global fashion brands style, luxury & history |
| title_auth | Global fashion brands style, luxury & history |
| title_exact_search | Global fashion brands style, luxury & history |
| title_full | Global fashion brands style, luxury & history ed. by Joseph H. Hancock II, Gjoko Muratovski, Veronica Manlow, Anne Peirson-Smith |
| title_fullStr | Global fashion brands style, luxury & history ed. by Joseph H. Hancock II, Gjoko Muratovski, Veronica Manlow, Anne Peirson-Smith |
| title_full_unstemmed | Global fashion brands style, luxury & history ed. by Joseph H. Hancock II, Gjoko Muratovski, Veronica Manlow, Anne Peirson-Smith |
| title_short | Global fashion brands |
| title_sort | global fashion brands style luxury history |
| title_sub | style, luxury & history |
| topic | Branding (Marketing) Brand name products Brand name products / History Fashion merchandising Fashion / History Luxury goods industry / Management Geschichte Vermarktung (DE-588)4121857-7 gnd Mode (DE-588)4039792-0 gnd |
| topic_facet | Branding (Marketing) Brand name products Brand name products / History Fashion merchandising Fashion / History Luxury goods industry / Management Geschichte Vermarktung Mode Aufsatzsammlung |
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