Verfügbarkeit: Business relationship management and marketing

Business relationship management and marketing: mastering business markets

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Bibliographische Detailangaben
Weitere Verfasser:	Kleinaltenkamp, Michael 1955- (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	English German
Veröffentlicht:	Berlin [u.a.] Springer 2015
Schriftenreihe:	Springer texts in business and economics
Schlagworte:	Beziehungsmanagement Investitionsgütermarketing Business-to-Business-Marketing Aufsatzsammlung
Online-Zugang:	FUBA1 Volltext Inhaltsverzeichnis Abstract
Beschreibung:	1 Online-Ressource (VIII, 338 S.) Ill., graph. Darst.
ISBN:	9783662438565
DOI:	10.1007/978-3-662-43856-5

Internformat

MARC


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Datensatz im Suchindex

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adam_text	BUSINESS RELATIONSHIP MANAGEMENT AND MARKETING / : 2015 TABLE OF CONTENTS / INHALTSVERZEICHNIS BASIC PRINCIPLES OF BUSINESS RELATIONSHIP MANAGEMENT: PHENOMENON AND CHALLENGE TO MANAGEMENT THEORETICAL PERSPECTIVES OF BUSINESS RELATIONSHIPS - EXPLANATION AND CONFIGURATION ANALYSIS, GOALS AND STRATEGIES OF BUSINESS RELATIONSHIP MANAGEMENT: REPEAT PURCHASING IN BUSINESS RELATIONSHIPS CUSTOMER VALUE AND CUSTOMER SELECTION STRATEGIES OF BUSINESS RELATIONSHIP MANAGEMENT BUSINESS RELATIONSHIP MANAGEMENT & MARKETING IN A EUROPEAN-CHINESE CONTEXT IMPLEMENTATION OF BUSINESS RELATIONSHIP MANAGEMENT: INSTRUMENTS OF BUSINESS RELATIONSHIP MANAGEMENT INTERNAL IMPLEMENTATION OF BUSINESS RELATIONSHIP MANAGEMENT CUSTOMER RELATIONSHIP MANAGEMENT DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. BUSINESS RELATIONSHIP MANAGEMENT AND MARKETING / : 2015 ABSTRACT / INHALTSTEXT RELATIONSHIP MANAGEMENT, KEY ACCOUNT MANAGEMENT AND CUSTOMER ORIENTATION ARE CONCEPTS THAT HAVE BECOME CENTRAL TO MODERN MANAGEMENT. THIS BOOK IS DEDICATED TO ILLUSTRATING AND REFLECTING THESE CONCEPTS AND THEIR CORRESPONDING METHODS AND INSTRUMENTS IN DEPTH. IT IS THEREBY FOCUSED ON THE BUSINESS-TO-BUSINESS REALM AND EQUALLY APPLIES TO TRADITIONAL INDUSTRIAL MARKETS AS WELL AS TO BUSINESS-TO-BUSINESS SERVICES. CONTRIBUTIONS INCLUDE STATE-OF-THE-ART RESEARCH RESULTS THAT ARE CONVEYED IN A COMPREHENSIBLE FASHION TO BE APPLIED IN BOTH EXECUTIVE EDUCATION AS WELL AS IN PRACTICE DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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spellingShingle	Business relationship management and marketing mastering business markets Beziehungsmanagement (DE-588)4326109-7 gnd Investitionsgütermarketing (DE-588)4072915-1 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd
subject_GND	(DE-588)4326109-7 (DE-588)4072915-1 (DE-588)4631075-7 (DE-588)4143413-4
title	Business relationship management and marketing mastering business markets
title_alt	Geschäftsbeziehungsmanagement
title_auth	Business relationship management and marketing mastering business markets
title_exact_search	Business relationship management and marketing mastering business markets
title_full	Business relationship management and marketing mastering business markets Michael Kleinaltenkamp ... ed.
title_fullStr	Business relationship management and marketing mastering business markets Michael Kleinaltenkamp ... ed.
title_full_unstemmed	Business relationship management and marketing mastering business markets Michael Kleinaltenkamp ... ed.
title_short	Business relationship management and marketing
title_sort	business relationship management and marketing mastering business markets
title_sub	mastering business markets
topic	Beziehungsmanagement (DE-588)4326109-7 gnd Investitionsgütermarketing (DE-588)4072915-1 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd
topic_facet	Beziehungsmanagement Investitionsgütermarketing Business-to-Business-Marketing Aufsatzsammlung
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work_keys_str_mv	UT geschaftsbeziehungsmanagement AT kleinaltenkampmichael businessrelationshipmanagementandmarketingmasteringbusinessmarkets

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