Public relations campaigns:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
South Melbourne [u.a.]
Oxford Univ. Press
2009
|
| Ausgabe: | Reprint. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XII, 240 S. Ill. |
| ISBN: | 9780195559101 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804152850232639488 |
|---|---|
| adam_text | Contents
AUTHOR PROFILES..........................................................................vu
PREFACE............................................................................................... x
1 Introduction to Public Relations Campaigns 1
MarkSheehan
2 Overview of Twentieth-century Campaigns 11
Mark Sheehan
3 Overview of Contemporary Public Relations Theory 31
Bronwyn Kirby
4 Understanding Research: Methodology and Terminology 53
MarkSheehan
5 Campaign Evaluation 65
Deirdre Qwnn-Allan
6 Community Relations: Gateways Support Services 2005-06 81
Dr Kristin Demetrious
7 Stakeholder Engagement: The Wivenhoe Dam Upgrade Project 101
Robina Xavier
8 Internal Communication: Improving Productivity and Morale at AMP 114
Donald Alexander
9 Financial Public Relations: Domino s Pizza and Elders Rural Bank 128
Drjoy Chia and Robina Xavier
10 Marketing Public Relations: Launching FUndies 147
Dr Gwyneth V. ]. Howell and DrKatherine Mizerski
11 Strategic Events: New Zealand s Bid to Host the Rugby 160
World Cup 2011
Joseph Peart
12 Risk Communication: The Toowoomba Water Fight 173
Chris Galloway
13 Issues and Crisis Management: James Hardie Industries 189
Dr Gwyneth V. J. Howell
vi I CONTENTS
14 Emergency Crisis Communication: Returning Power to CoUinsville 206
Robina Xavier
15 Media Relations: Avian Influenza and the Press 216
Dr Richard C. Stanton
INDEX..............................................................................................235
|
| any_adam_object | 1 |
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| ctrlnum | (OCoLC)698855286 (DE-599)BSZ309093120 |
| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Reprint. |
| format | Book |
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| title | Public relations campaigns |
| title_auth | Public relations campaigns |
| title_exact_search | Public relations campaigns |
| title_full | Public relations campaigns ed. by Mark Sheehan ... |
| title_fullStr | Public relations campaigns ed. by Mark Sheehan ... |
| title_full_unstemmed | Public relations campaigns ed. by Mark Sheehan ... |
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