Kundengewinnung online: Akquise konkret
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Konstanz ; München
UVK-Verl.-Ges.
2014
|
| Schriftenreihe: | Management konkret
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
| Beschreibung: | 76 S. 19 cm, 88 g |
| ISBN: | 9783867645775 3867645779 |
Internformat
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| 336 | |b txt |2 rdacontent | ||
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| 653 | |a AdWords | ||
| 653 | |a Bannerwerbung | ||
| 653 | |a Direktmailing | ||
| 653 | |a E-Mail-Marketing | ||
| 653 | |a LinkedIn | ||
| 653 | |a Linktausch | ||
| 653 | |a Mailings | ||
| 653 | |a Management | ||
| 653 | |a Marketing | ||
| 653 | |a Microsite | ||
| 653 | |a Newsletter | ||
| 653 | |a Online-Werbung | ||
| 653 | |a SEO | ||
| 653 | |a Social Networking | ||
| 653 | |a Webcast | ||
| 653 | |a Webinar | ||
| 653 | |a Weblog | ||
| 653 | |a Werbung | ||
| 653 | |a Xing | ||
| 689 | 0 | 0 | |a Online-Marketing |0 (DE-588)7706419-7 |D s |
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Datensatz im Suchindex
| _version_ | 1806330162795511808 |
|---|---|
| adam_text |
INHALTSVERZEICHNIS
VORWORT 5
1 KUNDENGEWINNUNG DURCH AUFTRAGSBOERSEN / AUSSCHREI
BUNGSPORTALE 9
2 KUNDENGEWINNUNG DURCH DIREKTMAILINGS/ MAILINGS 14
3 KUNDENGEWINNUNG DURCH E-MAIL-MARKETING 19
4 KUNDENGEWINNUNG DURCH FACHPUBLIKATIONEN 22
5 KUNDENGEWINNUNG MIT EINER MICROSITE / SATELLITEN-
WEBSITE 26
6 KUNDEN GEWINNEN UND KUNDEN BINDEN DURCH NEWS
LETTER 31
7 KUNDENGEWINNUNG DURCH ONLINE-MARKETING 38
7.1 INTERNETAUFTRITT / HOMEPAGE 38
7.2 AFFILIATE-MARKETING. 41
7.3 SOCIAL MEDIA MARKERING 42
7.4 GOOGLE-ADWORDS-KAMPAGNEN 44
7.5 E-MAIL-MARKETING 45
7.6 BANNERWERBUNG 46
7.7 ONLINE-VIDEO-MARKETING 47
7.8 LINKTAUSCH 48
7.9 SUCHMASCHINENOPTIMIERUNG 49
8 KUNDEN GEWINNEN UND BINDEN DURCH SOCIAL NETWORKING .51
9 KUNDEN GEWINNEN DURCH SUCHMASCHINENOPTIMIERUNG
(SEO) 56
10 KUNDEN GEWINNEN UND BINDEN DURCH VIRALES MARKETING.63
HTTP://D-NB.INFO/1059615738
8 INHALTSVERZEICHNIS -
11 KUNDEN GEWINNEN DURCH WEBCASTS UND WEBINARE 67
12 KUNDEN GEWINNEN UND BINDEN DURCH EINEN WEBLOG 71
STICHWORTVERZEICHNIS 75 |
| any_adam_object | 1 |
| author | Vögele, Ingo 1967- |
| author_GND | (DE-588)1063312248 |
| author_facet | Vögele, Ingo 1967- |
| author_role | aut |
| author_sort | Vögele, Ingo 1967- |
| author_variant | i v iv |
| building | Verbundindex |
| bvnumber | BV042279606 |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)900645662 (DE-599)DNB1059615738 |
| dewey-full | 658.812 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.812 |
| dewey-search | 658.812 |
| dewey-sort | 3658.812 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV042279606 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-03T02:04:43Z |
| institution | BVB |
| isbn | 9783867645775 3867645779 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027716997 |
| oclc_num | 900645662 |
| open_access_boolean | |
| owner | DE-1043 DE-1050 DE-19 DE-BY-UBM DE-12 DE-739 |
| owner_facet | DE-1043 DE-1050 DE-19 DE-BY-UBM DE-12 DE-739 |
| physical | 76 S. 19 cm, 88 g |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | UVK-Verl.-Ges. |
| record_format | marc |
| series2 | Management konkret |
| spelling | Vögele, Ingo 1967- Verfasser (DE-588)1063312248 aut Kundengewinnung online Akquise konkret Ingo Vögele Konstanz ; München UVK-Verl.-Ges. 2014 76 S. 19 cm, 88 g txt rdacontent n rdamedia nc rdacarrier Management konkret Online-Marketing (DE-588)7706419-7 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf AdWords Bannerwerbung Direktmailing E-Mail-Marketing Linktausch Mailings Management Marketing Microsite Newsletter Online-Werbung SEO Social Networking Webcast Webinar Weblog Werbung Online-Marketing (DE-588)7706419-7 s Kundenmanagement (DE-588)4236865-0 s DE-604 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=4802085&prov=M&dok_var=1&dok_ext=htm Inhaltstext DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027716997&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Vögele, Ingo 1967- Kundengewinnung online Akquise konkret Online-Marketing (DE-588)7706419-7 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)4236865-0 |
| title | Kundengewinnung online Akquise konkret |
| title_auth | Kundengewinnung online Akquise konkret |
| title_exact_search | Kundengewinnung online Akquise konkret |
| title_full | Kundengewinnung online Akquise konkret Ingo Vögele |
| title_fullStr | Kundengewinnung online Akquise konkret Ingo Vögele |
| title_full_unstemmed | Kundengewinnung online Akquise konkret Ingo Vögele |
| title_short | Kundengewinnung online |
| title_sort | kundengewinnung online akquise konkret |
| title_sub | Akquise konkret |
| topic | Online-Marketing (DE-588)7706419-7 gnd Kundenmanagement (DE-588)4236865-0 gnd |
| topic_facet | Online-Marketing Kundenmanagement |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=4802085&prov=M&dok_var=1&dok_ext=htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027716997&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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