Healthcare: market dynamics, policies and strategies in Europe
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Berlin [u.a.]
De Gruyter Oldenbourg
2015
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
| Beschreibung: | XI, 250 S. graph. Darst., Kt. 170 mm x 240 mm |
| ISBN: | 9783110414684 9783110553888 |
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Datensatz im Suchindex
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| adam_text |
CONTENTS
PREFACE V
LUSTYNA MATYSIEWICZ
1 INTRODUCTION TO THE
EUROPEAN HEALTHCARE MARKET 1
1.1 INTRODUCTION 1
1.2 CONCEPT OF THE HEALTHCARE SYSTEM 1
1.3 HEALTHCARE SYSTEMS IN THE EU 3
1.4 HEALTHCARE EXPENDITURE 7
1.5 PRIVATE HEALTH INSURANCE IN THE EU 9
1.6 EU HEALTHCARE SYSTEMS: THE PATIENT PERSPECTIVE 12
REFERENCES 14
JAGODA GOLA
2 INVESTMENT ATTRACTIVENESS OF THE HEALTHCARE
MARKETS IN EUROPE *
2.1 INTRODUCTION 17
2.2 INVESTMENT ATTRACTIVENESS - THEORETICAL ATTITUDE 17
2.3 MACRO-LEVEL FACTORS INFLUENCING MEDICAL MARKET ATTRACTIVENESS
2.4 MICRO-LEVEL FACTORS INFLUENCING MEDICAL MARKET ATTRACTIVENESS
2.5 AVAILABLE MARKET ATTRACTIVENESS MEASURES 35
2.6 FORECASTS - POTENTIAL AREAS OF INVESTMENT 37
CONCLUSIONS 39
REFERENCES 40
ARTUR TUREK AND ALEKSANDER OWCZAREK
3 CONSUMPTION AND CONSUMER BEHAVIOR IN THE
EUROPEAN HEALTHCARE
MARKET 45
3.1 INTRODUCTION 45
3.2 MEDICATION REIMBURSEMENT SYSTEMS 47
3.3 CHANGES TO THE PHARMACEUTICAL MARKET IN THE PERIOD 2008
TO 2012 49
3.4 MATERIALS AND METHODS 50
3.5 RESULTS 51
3.6 DISCUSSION 60
CONCLUSIONS 66
REFERENCES 67
HTTP://D-NB.INFO/1063362601
VIII *
CONTENTS
AGNIESZKA HAT
4 NEW TRENDS IN CONSUMER BEHAVIOR IN THE
EUROPEAN HEALTHCARE
MARKET 71
4.1 INTRODUCTION 71
4.2 TRENDS IN CONSUMER BEHAVIOR - NOTION, TYPES,
AND CHARACTERISTICS 71
4.3 CONSUMER BEHAVIOR TRENDS ON THE EUROPEAN HEALTHCARE MARKET 75
4.3.1 GLOBALIZATION OF CONSUMPTION IN THE HEALTHCARE INDUSTRY 77
4.3.2 ETHICAL CONSUMPTION IN THE HEALTHCARE INDUSTRY 80
4.3.3 ECOLOGIZATION OF CONSUMPTION IN THE HEALTHCARE INDUSTRY 81
4.3.4 HOME CONSUMPTION AND PROSUMPTION IN THE HEALTHCARE INDUSTRY 82
4.3.5 VIRTUALIZATION OF CONSUMPTION IN THE HEALTHCARE INDUSTRY 83
CONCLUSIONS 84
REFERENCES 86
SLAWOMIR SMYCZEK
5 RELATIONSHIP MARKETING
PERFORMANCE OF MEDICAL FACILITIES 89
5.1 INTRODUCTION 89
5.2 THE NATURE AND STAGES OF RELATIONSHIP MARKETING IN THE HEALTHCARE
SERVICES 89
5.3 QUALITY EVALUATION OF RELATIONSHIPS BETWEEN MEDICAL FACILITIES AND
PATIENTS IN THE EUROPEAN HEALTHCARE SERVICES MARKET 91
5.4 MODEL OF THE LONG-TERM RELATIONSHIP BETWEEN THE MEDICAL FACILITY AND
PATIENTS IN THE EUROPEAN HEALTHCARE MARKET 94
CONCLUSIONS 103
REFERENCES 103
THUY NGUYEN AND MARIO
GLOWIK
6 EMERGING
BUYING CENTER CONCEPTS
IN HEALTHCARE INDUSTRIES 105
6.1 INTRODUCTION 105
6.2 THE REIMBURSEMENT SYSTEM AS APPLIED IN HOSPITALS 106
6.3 THE EUROPEAN MARKET FOR MEDICAL CARDIOLOGY DEVICES 107
6.4 GROUP PURCHASING ORGANIZATIONS 110
6.5 THE CENTRALIZED PROCUREMENT PROCESS 113
CONCLUSIONS 115
REFERENCES 116
CONTENTS
* IX
MARTA GRYB$
7 INTEGRATED MARKETING
COMMUNICATION IN THE EUROPEAN HEALTHCARE
MARKET 119
7.1 INTRODUCTION 119
7.2 INTEGRATED MARKETING COMMUNICATION - NOTION AND
CHARACTERISTICS 120
7.3 HEALTHCARE MARKETING COMMUNICATION 123
7.4 EUROPEAN HEALTHCARE MARKETING COMMUNICATION 128
7.4.1 HEALTHCARE MARKETING COMMUNICATION IN GERMANY 128
7.4.2 HEALTHCARE MARKETING COMMUNICATION IN THE UNITED KINGDOM 131
7.4.3 HEALTHCARE MARKETING COMMUNICATION IN SWEDEN 133
7.4.4 HEALTHCARE MARKETING COMMUNICATION IN BELGIUM 135
7.4.5 HEALTHCARE MARKETING COMMUNICATION IN POLAND 137
CONCLUSIONS 140
REFERENCES 141
BEATRIX DIETZ AND ANDREAS ZABY
8 STRATEGIC DECISIONS UNDER
THE EU REGULATORY FRAMEWORK
FOR ORPHAN
DRUGS 145
8.1 INTRODUCTION 145
8.2 BACKGROUND 145
8.2.1 CURRENT SITUATION AND THE EU REGULATORY FRAMEWORK FOR ORPHAN
DRUGS 145
8.2.2 ANALYTICAL APPROACH 147
8.3 MARKET DYNAMICS AND STRATEGIC DECISIONS IN THE ORPHAN
DRUG SEGMENT 148
8.3.1 DESIGNATION AND HOLDER OF MARKETING AUTHORIZATION 148
8.3.2 CHANGES FROM DESIGNATION TO MARKETING AUTHORIZATION 150
8.3.3 ROLE OF SERVICE PROVIDERS 151
8.3.4 STRATEGIC COMPANY DECISIONS 152
8.4 SUMMARY AND RECOMMENDATIONS 154
REFERENCES 155
AGNIESZKA MARIE
9 HEALTHCARE BUSINESS PERFORMANCE
- CONTROL
MECHANISMS 157
9.1 INTRODUCTION 157
9.2 BUSINESS PERFORMANCE CONTROL MECHANISMS 158
9.3 MEASURES OF PERFORMANCE IN THE HEALTHCARE SYSTEM 158
9.4 BALANCED SCORECARD FOR HEALTHCARE ORGANIZATIONS 161
9.4.1 GERMANY - EMERGENCY DEPARTMENT OF THE HOSPITAL IN
FRIEDRICHSHAIN 163
9.4.2 UNITED KINGDOM - ASHFORD AND ST. PETER'S HOSPITALS 166
X * CONTENTS
9.4.3 SWEDEN - SAHLGRENSKA UNIVERSITY HOSPITAL 166
9.4.4
BELGIUM - CENTRE HOSPITALIER UNIVERSITAIRE DE LIEGE *
9.4.5
POLAND - SPECIALIST HOSPITAL LOUIS RYDYGIER IN KRAKOW
9.5
EFQM EXCELLENCE MODEL
FOR HEALTHCARE ORGANIZATIONS -
CONCLUSIONS 175
REFERENCES 176
JUSTYNA MATYSIEWICZ
10 E-HEALTHCARE SERVICE AND
BUSINESS STRATEGIES
IN A VIRTUAL
ENVIRONMENT 179
10.1
DEFINITION OF HEALTHCARE SERVICE AND ITS CHARACTERISTICS -
10.2
PLANNING HEALTHCARE SERVICE OFFERINGS:
THE CUSTOMER VALUE HIERARCHY 183
10.3 E-HEALTH: A NEW APPROACH IN HEALTHCARE 184
10.4
E-HEALTHCARE SERVICES: CHARACTERISTICS AND CLASSIFICATION
10.5
E-HEALTH BUSINESS STRUCTURES 188
10.6
E-HEALTH: STRATEGIC APPROACH 190
REFERENCES 193
MARCIN MTODOZENIEC
11 SOCIAL
MEDIA IMPLEMENTATION IN THE EUROPEAN HEALTHCARE
SECTOR 195
11.1 INTRODUCTION 195
11.2 SOCIAL MEDIA IN THE ECONOMY 196
11.3 HEALTHCARE AND SOCIAL MEDIA 199
11.4 USE OF SOCIAL MEDIA IN HEALTHCARE ENTITIES IN THE EXAMINED
MARKETS 201
11.5 TEST METHOD 204
CONCLUSIONS 211
REFERENCES 212
STAWOMIR SMYCZEK
12 CUSTOMER VALUES AND
ATTITUDES TOWARDS
E-HEALTHCARE SERVICES 215
12.1 INTRODUCTION 215
12.2 CONSUMER ATTITUDES AND VALUE AS OBJECTS OF RESEARCH IN THE
HEALTHCARE
MARKET 215
12.2.1 CONSUMER ATTITUDES 215
12.2.2
CUSTOMER VALUE 218
12.3 VALUE EXPECTED BY CUSTOMERS ON THE EUROPEAN E-HEALTHCARE
MARKET 224
12.4 MODEL OF CUSTOMERS' ATTITUDES TOWARDS E-HEALTHCARE SERVICES 225
CONCLUSIONS 230
REFERENCES 231
* 171
171
173
179
186
CONTENTS XI
MARCIN TUTAJ
13 EFFICIENCY CONTROL
OF BUILDING
RELATIONSHIPS WITH CUSTOMERS BY USING
SOCIAL
MEDIA 233
13.1 INTRODUCTION 233
13.2 RELATIONSHIPS AS THE VALUE FOR ORGANIZATIONS 234
13.3 IMPORTANCE OF SOCIAL MEDIA IN BUILDING RELATIONSHIPS 236
13.4 CONTROL OF EFFECTIVENESS OF ACTIVITIES BUILDING RELATIONSHIPS 239
CONCLUSIONS 243
REFERENCES 243
ABOUT THE AUTHORS 245
INDEX 249 |
| any_adam_object | 1 |
| author2 | Glowik, Mario |
| author2_role | edt |
| author2_variant | m g mg |
| author_GND | (DE-588)1071823132 |
| author_facet | Glowik, Mario |
| building | Verbundindex |
| bvnumber | BV042267242 |
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| dewey-search | 338.473621094 |
| dewey-sort | 3338.473621094 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften Medizin |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2025-01-02T11:48:30Z |
| institution | BVB |
| isbn | 9783110414684 9783110553888 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027704862 |
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| physical | XI, 250 S. graph. Darst., Kt. 170 mm x 240 mm |
| publishDate | 2015 |
| publishDateSearch | 2015 |
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| publisher | De Gruyter Oldenbourg |
| record_format | marc |
| spelling | Healthcare market dynamics, policies and strategies in Europe ed. by Mario Glowik ... Berlin [u.a.] De Gruyter Oldenbourg 2015 XI, 250 S. graph. Darst., Kt. 170 mm x 240 mm txt rdacontent n rdamedia nc rdacarrier Europäische Union (DE-588)5098525-5 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Gesundheitswesen (DE-588)4020775-4 gnd rswk-swf Gesundheitsökonomie (DE-588)4130935-2 gnd rswk-swf Gesundheitspolitik (DE-588)4113743-7 gnd rswk-swf Kommerzialisierung (DE-588)4127776-4 gnd rswk-swf Europäische Union (DE-588)5098525-5 b Gesundheitswesen (DE-588)4020775-4 s Kommerzialisierung (DE-588)4127776-4 s Verbraucherverhalten (DE-588)4062644-1 s Gesundheitspolitik (DE-588)4113743-7 s Gesundheitsökonomie (DE-588)4130935-2 s DE-604 Glowik, Mario (DE-588)1071823132 edt Erscheint auch als Online-Ausgabe, EPUB 978-3-11-041491-2 Erscheint auch als Online-Ausgabe, PDF 978-3-11-041484-4 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=5100047&prov=M&dok_var=1&dok_ext=htm Inhaltstext DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027704862&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Healthcare market dynamics, policies and strategies in Europe Europäische Union (DE-588)5098525-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Gesundheitswesen (DE-588)4020775-4 gnd Gesundheitsökonomie (DE-588)4130935-2 gnd Gesundheitspolitik (DE-588)4113743-7 gnd Kommerzialisierung (DE-588)4127776-4 gnd |
| subject_GND | (DE-588)5098525-5 (DE-588)4062644-1 (DE-588)4020775-4 (DE-588)4130935-2 (DE-588)4113743-7 (DE-588)4127776-4 |
| title | Healthcare market dynamics, policies and strategies in Europe |
| title_auth | Healthcare market dynamics, policies and strategies in Europe |
| title_exact_search | Healthcare market dynamics, policies and strategies in Europe |
| title_full | Healthcare market dynamics, policies and strategies in Europe ed. by Mario Glowik ... |
| title_fullStr | Healthcare market dynamics, policies and strategies in Europe ed. by Mario Glowik ... |
| title_full_unstemmed | Healthcare market dynamics, policies and strategies in Europe ed. by Mario Glowik ... |
| title_short | Healthcare |
| title_sort | healthcare market dynamics policies and strategies in europe |
| title_sub | market dynamics, policies and strategies in Europe |
| topic | Europäische Union (DE-588)5098525-5 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Gesundheitswesen (DE-588)4020775-4 gnd Gesundheitsökonomie (DE-588)4130935-2 gnd Gesundheitspolitik (DE-588)4113743-7 gnd Kommerzialisierung (DE-588)4127776-4 gnd |
| topic_facet | Europäische Union Verbraucherverhalten Gesundheitswesen Gesundheitsökonomie Gesundheitspolitik Kommerzialisierung |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=5100047&prov=M&dok_var=1&dok_ext=htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027704862&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT glowikmario healthcaremarketdynamicspoliciesandstrategiesineurope |