Humanizing big data: marketing at the meeting of data, social science & consumer insight
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Kogan Page
2015
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Beschreibung: | X, 212 S. |
| ISBN: | 9780749472115 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV042264020 | ||
| 003 | DE-604 | ||
| 005 | 20160610 | ||
| 007 | t | ||
| 008 | 150112s2015 |||| 00||| eng d | ||
| 015 | |a GBB500848 |2 dnb | ||
| 020 | |a 9780749472115 |c paperback |9 978-0-7494-7211-5 | ||
| 035 | |a (OCoLC)915550073 | ||
| 035 | |a (DE-599)BVBBV042264020 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-521 |a DE-188 |a DE-1049 |a DE-92 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 100 | 1 | |a Strong, Colin |e Verfasser |0 (DE-588)1069553697 |4 aut | |
| 245 | 1 | 0 | |a Humanizing big data |b marketing at the meeting of data, social science & consumer insight |c Colin Strong |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a London [u.a.] |b Kogan Page |c 2015 | |
| 300 | |a X, 212 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing / Management / Data processing | |
| 650 | 4 | |a Big data / Economic aspects | |
| 650 | 4 | |a Consumer behavior / Forecasting | |
| 650 | 4 | |a Relationship marketing | |
| 650 | 4 | |a Datenverarbeitung | |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenwert |0 (DE-588)4346474-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Big Data |0 (DE-588)4802620-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherforschung |0 (DE-588)4187567-9 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Big Data |0 (DE-588)4802620-7 |D s |
| 689 | 0 | 1 | |a Verbraucherforschung |0 (DE-588)4187567-9 |D s |
| 689 | 0 | 2 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
| 689 | 0 | 3 | |a Markenwert |0 (DE-588)4346474-9 |D s |
| 689 | 0 | |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-0-7494-7212-2 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-027701712 | ||
Datensatz im Suchindex
| _version_ | 1804152818885459968 |
|---|---|
| any_adam_object | |
| author | Strong, Colin |
| author_GND | (DE-588)1069553697 |
| author_facet | Strong, Colin |
| author_role | aut |
| author_sort | Strong, Colin |
| author_variant | c s cs |
| building | Verbundindex |
| bvnumber | BV042264020 |
| classification_rvk | QP 600 QP 650 |
| ctrlnum | (OCoLC)915550073 (DE-599)BVBBV042264020 |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV042264020 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:16:46Z |
| institution | BVB |
| isbn | 9780749472115 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027701712 |
| oclc_num | 915550073 |
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| owner_facet | DE-521 DE-188 DE-1049 DE-92 |
| physical | X, 212 S. |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Kogan Page |
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| spelling | Strong, Colin Verfasser (DE-588)1069553697 aut Humanizing big data marketing at the meeting of data, social science & consumer insight Colin Strong 1. publ. London [u.a.] Kogan Page 2015 X, 212 S. txt rdacontent n rdamedia nc rdacarrier Marketing / Management / Data processing Big data / Economic aspects Consumer behavior / Forecasting Relationship marketing Datenverarbeitung Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Markenwert (DE-588)4346474-9 gnd rswk-swf Big Data (DE-588)4802620-7 gnd rswk-swf Verbraucherforschung (DE-588)4187567-9 gnd rswk-swf Big Data (DE-588)4802620-7 s Verbraucherforschung (DE-588)4187567-9 s Marketingstrategie (DE-588)4120697-6 s Markenwert (DE-588)4346474-9 s DE-604 Erscheint auch als Online-Ausgabe 978-0-7494-7212-2 |
| spellingShingle | Strong, Colin Humanizing big data marketing at the meeting of data, social science & consumer insight Marketing / Management / Data processing Big data / Economic aspects Consumer behavior / Forecasting Relationship marketing Datenverarbeitung Marketingstrategie (DE-588)4120697-6 gnd Markenwert (DE-588)4346474-9 gnd Big Data (DE-588)4802620-7 gnd Verbraucherforschung (DE-588)4187567-9 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4346474-9 (DE-588)4802620-7 (DE-588)4187567-9 |
| title | Humanizing big data marketing at the meeting of data, social science & consumer insight |
| title_auth | Humanizing big data marketing at the meeting of data, social science & consumer insight |
| title_exact_search | Humanizing big data marketing at the meeting of data, social science & consumer insight |
| title_full | Humanizing big data marketing at the meeting of data, social science & consumer insight Colin Strong |
| title_fullStr | Humanizing big data marketing at the meeting of data, social science & consumer insight Colin Strong |
| title_full_unstemmed | Humanizing big data marketing at the meeting of data, social science & consumer insight Colin Strong |
| title_short | Humanizing big data |
| title_sort | humanizing big data marketing at the meeting of data social science consumer insight |
| title_sub | marketing at the meeting of data, social science & consumer insight |
| topic | Marketing / Management / Data processing Big data / Economic aspects Consumer behavior / Forecasting Relationship marketing Datenverarbeitung Marketingstrategie (DE-588)4120697-6 gnd Markenwert (DE-588)4346474-9 gnd Big Data (DE-588)4802620-7 gnd Verbraucherforschung (DE-588)4187567-9 gnd |
| topic_facet | Marketing / Management / Data processing Big data / Economic aspects Consumer behavior / Forecasting Relationship marketing Datenverarbeitung Marketingstrategie Markenwert Big Data Verbraucherforschung |
| work_keys_str_mv | AT strongcolin humanizingbigdatamarketingatthemeetingofdatasocialscienceconsumerinsight |