Public relations case studies from around the world:
Gespeichert in:
Weitere Verfasser: | |
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Format: | Buch |
Sprache: | English |
Veröffentlicht: |
New York [u.a.]
Lang
2014
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Schlagworte: | |
Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
Beschreibung: | Literaturangaben |
Beschreibung: | XX, 351 S. Ill., graph. Darst. |
ISBN: | 9781433123467 9781433123474 9781453913680 |
Internformat
MARC
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Datensatz im Suchindex
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adam_text |
TABLE OF CONTENTS
PREFACE IX
FOREWORD XIII
INTRODUCTION XVII
ACKNOWLEDGMENTS XXI
PART I: CASE STUDIES IN GLOBAL CAMPAIGNS
CHAPTER ONE: IBM'S SMARTER PLANET INITIATIVE:
BUILDING A MORE INTELLIGENT WORLD 3
DON STACKS, DONALD K. WRIGHT, SHANNON A. BOWEN
CHAPTER TWO: MOVEMBER: GROWING MOUSTACHES FOR A GLOBAL
FOCUS ON MEN'S HEALTH 21
BILL PROUD, ROBINA XAVIER
CHAPTER THREE: ENEL'S 50 YEARS OF ENERGY, MILLIONS OF MOMENTS 39
VALENTINA MARTINO, ALESSANDRO LOVARI
CHAPTER FOUR: STARBUCKS'GLOBAL MONTH OF SERVICE 69
CHUN-JU FLORA HUNG-BAESECKE
HTTP://D-NB.INFO/105875291X
VI I PUBLIC RELATIONS CASE STUDIES FROM AROUND THE WORLD
PART II: CASE STUDIES IN SOCIAL RESPONSIBILITY
CHAPTER FIVE: COOP DENMARK AND AFRICA:
DEVELOPMENT THROUGH TRADE 93
FINN FRANDSEN, WINNI JOHANSEN
CHAPTER SIX: COSTA RICA DEVELOPS AN ECOTOURISM PARADISE 115
BARBARA DESANTO
PART III: CASE STUDIES IN PUBLIC DIPLOMACY
CHAPTER SEVEN: THE "FREE SILVA" JUSTICE CAMPAIGN:
CONVINCING IRAN THROUGH ADVOCACY 131
KATERINATSETSURA
CHAPTER EIGHT: CREATING A NATIONAL BRAND FOR FINLAND: "CONSIDER IT
SOLVED!" 149
VILMA LUOMA-AHO, LAURA KOLBE
CHAPTER NINE: DYNAM GOES PUBLIC: FINANCIAL RELATIONS
SUCCESS FOR PACHINKO GAMING 171
HONGMEI SHEN
CHAPTERTEN: THE POZNAN "FAN ZONE": BUILDING IDENTITY FOR A
CITY AND A NATION THROUGH SPORT 185
ALAN R. FREITAG, JACEKTREBECKI AND KATARZYNA KONIECKIEWICZ
PART IV: CASE STUDIES IN MEASUREMENT OF PUBLIC RELATIONS
CHAPTER ELEVEN: MEASUREMENT THAT MATTERS: SYSTEMATIC
ASSESSMENT AT PHILIPS 205
ANDRE MANNING, BETTEKEVAN RULER
CHAPTER TWELVE: THROUGH SOCIAL EYEZ: MEASURING ETISALAT'S
SOCIAL MEDIA IN THE MIDDLE EAST 219
GAELLE PICHERIT-DUTHLER, INKA STEVER
PART V: CASE STUDIES IN CRISIS COMMUNICATION
CHAPTERTHIRTEEN: KIWIS AND A NATIONAL ECONOMY IN CRISIS:
THE NEW ZEALAND KIWIFRUIT INDUSTRY RESPONDS
MELANIE PALMER, MARGALITTOLEDANO
237
TABLE OF CONTENTS | VII
CHAPTER FOURTEEN: YAMATO EMPLOYEES LEAD RESPONSE TO
EARTHQUAKE RELIEF EFFORTS 259
KOICHI YAMAMURA
PART VI: CASE STUDIES IN ADDRESSING NATIONAL ISSUES AND OPPORTUNITIES
CHAPTER FIFTEEN: ADDRESSING ETHNIC TENSIONS:
REGISTERING STATELESS MALAYSIAN INDIANS 283
KIRANJIT KAUR
CHAPTER SIXTEEN: LET'S CLEAN SLOVENIA IN A'ONE DAY'! 301
DEJAN VERCIC
CHAPTER SEVENTEEN: THE VOTE FOR TABLE MOUNTAIN:
A'NEW 7TH'WONDER OF NATURE SITE 317
CHRIS SKINNER
CONTRIBUTORS
INDEX
333
343 |
any_adam_object | 1 |
author2 | VanSlyke Turk, Judy |
author2_role | edt |
author2_variant | t j v tj tjv |
author_facet | VanSlyke Turk, Judy |
building | Verbundindex |
bvnumber | BV042259833 |
classification_rvk | QP 637 |
ctrlnum | (OCoLC)902810258 (DE-599)DNB105875291X |
dewey-full | 659.2 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 659 - Advertising and public relations |
dewey-raw | 659.2 |
dewey-search | 659.2 |
dewey-sort | 3659.2 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Book |
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title | Public relations case studies from around the world |
title_auth | Public relations case studies from around the world |
title_exact_search | Public relations case studies from around the world |
title_full | Public relations case studies from around the world ed.: Judy VanSlyke Turk ... |
title_fullStr | Public relations case studies from around the world ed.: Judy VanSlyke Turk ... |
title_full_unstemmed | Public relations case studies from around the world ed.: Judy VanSlyke Turk ... |
title_short | Public relations case studies from around the world |
title_sort | public relations case studies from around the world |
topic | Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
topic_facet | Öffentlichkeitsarbeit Fallstudiensammlung |
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