Marketing: defined, explained, applied
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston
Prentice Hall
c2012
|
| Ausgabe: | 2nd ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xi, 371 p. col. ill. 28 cm |
| ISBN: | 9780132177153 0132177153 |
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| 245 | 1 | 0 | |a Marketing |b defined, explained, applied |c Michael Levens |
| 250 | |a 2nd ed. | ||
| 264 | 1 | |a Boston |b Prentice Hall |c c2012 | |
| 300 | |a xi, 371 p. |b col. ill. |c 28 cm | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
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Datensatz im Suchindex
| _version_ | 1804152806994608129 |
|---|---|
| adam_text | MARKETING
/ LEVENS, MICHAEL
: C2011
TABLE OF CONTENTS / INHALTSVERZEICHNIS
EXPLAINING
THE MEANING OF MARKETING
THE MARKET IN MARKETING
PLANNING AND MARKETING IN AN ORGANIZATION
A BROADER PERSPECTIVE ON MARKETING
GLOBAL MARKETING
CREATING
VALUE FOR CUSTOMERS
A PERSPECTIVE ON CONSUMER BEHAVIOR
CONSUMER INSIGHT
THE BRAND
STRATEGIZING
SEGMENTING, TARGETING, AND POSITIONING
THE MARKETING PLAN
MANAGING
PRODUCT AND SERVICE STRATEGIES
PRICING STRATEGIES
SUPPLY CHAIN AND DISTRIBUTION STRATEGIES
CONSUMER-INFLUENCE STRATEGIES
RETAILING AND WHOLESALING
MARKETING COMMUNICATIONS : ADVERTISING AND SALES
PERSONAL SELLING AND DIRECT MARKETING STRATEGIES
INTEGRATING
INTEGRATED MARKETING COMMUNICATIONS
THE MARKETING MIX
MARKETING MEASUREMENT.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
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| bvnumber | BV042256756 |
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| callnumber-subject | HF - Commerce |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed. |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-10T01:16:34Z |
| institution | BVB |
| isbn | 9780132177153 0132177153 |
| language | English |
| lccn | 2010039067 |
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| physical | xi, 371 p. col. ill. 28 cm |
| publishDate | 2012 |
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| publisher | Prentice Hall |
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| spelling | Levens, Michael Verfasser aut Marketing defined, explained, applied Michael Levens 2nd ed. Boston Prentice Hall c2012 xi, 371 p. col. ill. 28 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s 1\p DE-604 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027694638&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Levens, Michael Marketing defined, explained, applied Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Marketing defined, explained, applied |
| title_auth | Marketing defined, explained, applied |
| title_exact_search | Marketing defined, explained, applied |
| title_full | Marketing defined, explained, applied Michael Levens |
| title_fullStr | Marketing defined, explained, applied Michael Levens |
| title_full_unstemmed | Marketing defined, explained, applied Michael Levens |
| title_short | Marketing |
| title_sort | marketing defined explained applied |
| title_sub | defined, explained, applied |
| topic | Marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027694638&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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