Marketing strategy and management:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Palgrave Macmillan
2014
|
| Ausgabe: | 5. ed. |
| Schlagworte: | |
| Beschreibung: | XIII, 545 S. Ill. |
| ISBN: | 9781137025821 |
Internformat
MARC
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| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
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| 100 | 1 | |a Baker, Michael John |d 1935- |e Verfasser |0 (DE-588)128372443 |4 aut | |
| 245 | 1 | 0 | |a Marketing strategy and management |c Michael J. Baker |
| 250 | |a 5. ed. | ||
| 264 | 1 | |a New York |b Palgrave Macmillan |c 2014 | |
| 300 | |a XIII, 545 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Marketing - Management | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Baker, Michael John 1935- |
| author_GND | (DE-588)128372443 |
| author_facet | Baker, Michael John 1935- |
| author_role | aut |
| author_sort | Baker, Michael John 1935- |
| author_variant | m j b mj mjb |
| building | Verbundindex |
| bvnumber | BV042249057 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| classification_tum | WIR 810f |
| ctrlnum | (OCoLC)900221491 (DE-599)BVBBV042249057 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 5. ed. |
| format | Book |
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| genre | 1\p (DE-588)4151278-9 Einführung gnd-content |
| genre_facet | Einführung |
| id | DE-604.BV042249057 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T01:16:22Z |
| institution | BVB |
| isbn | 9781137025821 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027687065 |
| oclc_num | 900221491 |
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| owner_facet | DE-1050 DE-91 DE-BY-TUM DE-N2 |
| physical | XIII, 545 S. Ill. |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | Baker, Michael John 1935- Verfasser (DE-588)128372443 aut Marketing strategy and management Michael J. Baker 5. ed. New York Palgrave Macmillan 2014 XIII, 545 S. Ill. txt rdacontent n rdamedia nc rdacarrier Marketing Marketing - Management Marketing Management Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Marketingmanagement (DE-588)4168907-0 s 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Baker, Michael John 1935- Marketing strategy and management Marketing Marketing - Management Marketing Management Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4151278-9 |
| title | Marketing strategy and management |
| title_auth | Marketing strategy and management |
| title_exact_search | Marketing strategy and management |
| title_full | Marketing strategy and management Michael J. Baker |
| title_fullStr | Marketing strategy and management Michael J. Baker |
| title_full_unstemmed | Marketing strategy and management Michael J. Baker |
| title_short | Marketing strategy and management |
| title_sort | marketing strategy and management |
| topic | Marketing Marketing - Management Marketing Management Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Marketing - Management Marketing Management Strategisches Management Marketingmanagement Einführung |
| work_keys_str_mv | AT bakermichaeljohn marketingstrategyandmanagement |