Marketing-Kommunikation: Einführung in die Kommunikationspolitik
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | German |
| Veröffentlicht: |
Berlin
Duncker & Humblot
[2015]
|
| Ausgabe: | 3., überarbeitete und erweiterte Auflage |
| Schlagworte: | |
| Online-Zugang: | FAB01 FWS01 FWS02 UBG01 Volltext |
| Beschreibung: | 1 Online-Ressource (311 Seiten) graph. Darst. |
| ISBN: | 9783428545131 9783428845132 |
Internformat
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 701169 |
|---|---|
| _version_ | 1806184756965015552 |
| any_adam_object | |
| author | Pepels, Werner 1952- |
| author_GND | (DE-588)115496688 |
| author_facet | Pepels, Werner 1952- |
| author_role | aut |
| author_sort | Pepels, Werner 1952- |
| author_variant | w p wp |
| building | Verbundindex |
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| classification_rvk | QP 600 QP 630 |
| collection | ZDB-54-DHP ZDB-30-PQE |
| ctrlnum | (OCoLC)904887408 (DE-599)BVBBV042243032 |
| discipline | Wirtschaftswissenschaften |
| edition | 3., überarbeitete und erweiterte Auflage |
| format | Electronic eBook |
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| genre_facet | Einführung Lehrbuch |
| id | DE-604.BV042243032 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-01T13:33:32Z |
| institution | BVB |
| isbn | 9783428545131 9783428845132 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027681118 |
| oclc_num | 904887408 |
| open_access_boolean | |
| owner | DE-12 DE-824 DE-29 DE-355 DE-BY-UBR DE-19 DE-BY-UBM DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-1043 |
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| physical | 1 Online-Ressource (311 Seiten) graph. Darst. |
| psigel | ZDB-54-DHP ZDB-30-PQE ZDB-54-DHP23 UBM_Einzelkauf ZDB-54-DHP15 ZDB-54-DHP ZDB-54-DHP23 ZDB-54-DHP UBG_PDA_DHP_Kauf18 |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Duncker & Humblot |
| record_format | marc |
| spellingShingle | Pepels, Werner 1952- Marketing-Kommunikation Einführung in die Kommunikationspolitik Kommunikationsstrategie (DE-588)4201794-4 gnd Unternehmen (DE-588)4061963-1 gnd Werbekampagne (DE-588)4134093-0 gnd Marketing (DE-588)4037589-4 gnd Kommunikation (DE-588)4031883-7 gnd Kommunikationspolitik (DE-588)4232471-3 gnd Marktkommunikation (DE-588)4131075-5 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4201794-4 (DE-588)4061963-1 (DE-588)4134093-0 (DE-588)4037589-4 (DE-588)4031883-7 (DE-588)4232471-3 (DE-588)4131075-5 (DE-588)4065541-6 (DE-588)4151278-9 (DE-588)4123623-3 |
| title | Marketing-Kommunikation Einführung in die Kommunikationspolitik |
| title_auth | Marketing-Kommunikation Einführung in die Kommunikationspolitik |
| title_exact_search | Marketing-Kommunikation Einführung in die Kommunikationspolitik |
| title_full | Marketing-Kommunikation Einführung in die Kommunikationspolitik von Werner Pepels |
| title_fullStr | Marketing-Kommunikation Einführung in die Kommunikationspolitik von Werner Pepels |
| title_full_unstemmed | Marketing-Kommunikation Einführung in die Kommunikationspolitik von Werner Pepels |
| title_short | Marketing-Kommunikation |
| title_sort | marketing kommunikation einfuhrung in die kommunikationspolitik |
| title_sub | Einführung in die Kommunikationspolitik |
| topic | Kommunikationsstrategie (DE-588)4201794-4 gnd Unternehmen (DE-588)4061963-1 gnd Werbekampagne (DE-588)4134093-0 gnd Marketing (DE-588)4037589-4 gnd Kommunikation (DE-588)4031883-7 gnd Kommunikationspolitik (DE-588)4232471-3 gnd Marktkommunikation (DE-588)4131075-5 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Kommunikationsstrategie Unternehmen Werbekampagne Marketing Kommunikation Kommunikationspolitik Marktkommunikation Werbung Einführung Lehrbuch |
| url | http://elibrary.duncker-humblot.de/9783428545131/U1 |
| work_keys_str_mv | AT pepelswerner marketingkommunikationeinfuhrungindiekommunikationspolitik |