Advertising and promotion:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles [u.a.]
Sage
2015
|
| Ausgabe: | 3. ed. |
| Schlagworte: | |
| Beschreibung: | XVI, 326 S. Ill., graph. Darst. |
| ISBN: | 9781446280713 9781446280720 |
Internformat
MARC
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| 020 | |a 9781446280713 |9 978-1-4462-8071-3 | ||
| 020 | |a 9781446280720 |9 978-1-4462-8072-0 | ||
| 035 | |a (OCoLC)898878735 | ||
| 035 | |a (DE-599)BVBBV042241158 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-1050 |a DE-573 |a DE-B170 | ||
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| 100 | 1 | |a Hackley, Chris |e Verfasser |0 (DE-588)141768525 |4 aut | |
| 245 | 1 | 0 | |a Advertising and promotion |c Chris Hackley and Rungpaka Amy Hackley |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a Los Angeles [u.a.] |b Sage |c 2015 | |
| 300 | |a XVI, 326 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Gesellschaft | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Advertising |x Brand name products | |
| 650 | 4 | |a Advertising |x Social aspects | |
| 650 | 4 | |a Sales promotion | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 1 | |5 DE-604 | |
| 700 | 1 | |a Hackley, Rungpaka Amy |e Verfasser |0 (DE-588)134257901 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-027679278 | ||
Datensatz im Suchindex
| _version_ | 1804152781454442496 |
|---|---|
| any_adam_object | |
| author | Hackley, Chris Hackley, Rungpaka Amy |
| author_GND | (DE-588)141768525 (DE-588)134257901 |
| author_facet | Hackley, Chris Hackley, Rungpaka Amy |
| author_role | aut aut |
| author_sort | Hackley, Chris |
| author_variant | c h ch r a h ra rah |
| building | Verbundindex |
| bvnumber | BV042241158 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | AP 17400 QP 630 |
| ctrlnum | (OCoLC)898878735 (DE-599)BVBBV042241158 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
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| id | DE-604.BV042241158 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T01:16:10Z |
| institution | BVB |
| isbn | 9781446280713 9781446280720 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027679278 |
| oclc_num | 898878735 |
| open_access_boolean | |
| owner | DE-1050 DE-573 DE-B170 |
| owner_facet | DE-1050 DE-573 DE-B170 |
| physical | XVI, 326 S. Ill., graph. Darst. |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Sage |
| record_format | marc |
| spelling | Hackley, Chris Verfasser (DE-588)141768525 aut Advertising and promotion Chris Hackley and Rungpaka Amy Hackley 3. ed. Los Angeles [u.a.] Sage 2015 XVI, 326 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Gesellschaft Advertising Advertising Brand name products Advertising Social aspects Sales promotion Marketing (DE-588)4037589-4 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Werbung (DE-588)4065541-6 s Hackley, Rungpaka Amy Verfasser (DE-588)134257901 aut |
| spellingShingle | Hackley, Chris Hackley, Rungpaka Amy Advertising and promotion Gesellschaft Advertising Advertising Brand name products Advertising Social aspects Sales promotion Marketing (DE-588)4037589-4 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4065541-6 |
| title | Advertising and promotion |
| title_auth | Advertising and promotion |
| title_exact_search | Advertising and promotion |
| title_full | Advertising and promotion Chris Hackley and Rungpaka Amy Hackley |
| title_fullStr | Advertising and promotion Chris Hackley and Rungpaka Amy Hackley |
| title_full_unstemmed | Advertising and promotion Chris Hackley and Rungpaka Amy Hackley |
| title_short | Advertising and promotion |
| title_sort | advertising and promotion |
| topic | Gesellschaft Advertising Advertising Brand name products Advertising Social aspects Sales promotion Marketing (DE-588)4037589-4 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Gesellschaft Advertising Advertising Brand name products Advertising Social aspects Sales promotion Marketing Werbung |
| work_keys_str_mv | AT hackleychris advertisingandpromotion AT hackleyrungpakaamy advertisingandpromotion |