Pharmaceutical firms and the construction of drug markets: From branding to scientific marketing:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
[London]
Routledge
2013
|
| Schriftenreihe: | History and technology
29,2 : Special issue |
| Schlagworte: | |
| Beschreibung: | Einzelaufnahme eines Zs.-Heftes |
| Beschreibung: | S. 105-226 |
Internformat
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| publisher | Routledge |
| record_format | marc |
| series2 | History and technology |
| spelling | Pharmaceutical firms and the construction of drug markets: From branding to scientific marketing hrsg.: Martin Collins Pharmaceutical firms and the construction of drug markets: From branding to scientific marketing [London] Routledge 2013 S. 105-226 txt rdacontent n rdamedia nc rdacarrier History and technology 29,2 : Special issue Einzelaufnahme eines Zs.-Heftes Marketing (DE-588)4037589-4 gnd rswk-swf Arzneimittelmarkt (DE-588)4003131-7 gnd rswk-swf Pharmazeutische Industrie (DE-588)4045696-1 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Arzneimittelmarkt (DE-588)4003131-7 s Pharmazeutische Industrie (DE-588)4045696-1 s Marketing (DE-588)4037589-4 s DE-604 Collins, Martin Sonstige oth |
| spellingShingle | Pharmaceutical firms and the construction of drug markets: From branding to scientific marketing Marketing (DE-588)4037589-4 gnd Arzneimittelmarkt (DE-588)4003131-7 gnd Pharmazeutische Industrie (DE-588)4045696-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4003131-7 (DE-588)4045696-1 (DE-588)4143413-4 |
| title | Pharmaceutical firms and the construction of drug markets: From branding to scientific marketing |
| title_alt | Pharmaceutical firms and the construction of drug markets: From branding to scientific marketing |
| title_auth | Pharmaceutical firms and the construction of drug markets: From branding to scientific marketing |
| title_exact_search | Pharmaceutical firms and the construction of drug markets: From branding to scientific marketing |
| title_full | Pharmaceutical firms and the construction of drug markets: From branding to scientific marketing hrsg.: Martin Collins |
| title_fullStr | Pharmaceutical firms and the construction of drug markets: From branding to scientific marketing hrsg.: Martin Collins |
| title_full_unstemmed | Pharmaceutical firms and the construction of drug markets: From branding to scientific marketing hrsg.: Martin Collins |
| title_short | Pharmaceutical firms and the construction of drug markets: From branding to scientific marketing |
| title_sort | pharmaceutical firms and the construction of drug markets from branding to scientific marketing |
| topic | Marketing (DE-588)4037589-4 gnd Arzneimittelmarkt (DE-588)4003131-7 gnd Pharmazeutische Industrie (DE-588)4045696-1 gnd |
| topic_facet | Marketing Arzneimittelmarkt Pharmazeutische Industrie Aufsatzsammlung |
| work_keys_str_mv | AT collinsmartin pharmaceuticalfirmsandtheconstructionofdrugmarketsfrombrandingtoscientificmarketing |