Promotional marketing: how to create, implement and integrate campaigns that really work
"Packed with practical examples as well as updated and new case studies, Promotional Marketing details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones. It includes new developments in the fi...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Kogan Page
2014
|
| Ausgabe: | 6. ed. |
| Schlagworte: | |
| Zusammenfassung: | "Packed with practical examples as well as updated and new case studies, Promotional Marketing details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones. It includes new developments in the field, exploring the use of digital media such as mobile, interactive TV and web-based advertising. Topics covered include: -The purpose of promotional marketing -What promotional marketing can do for business success -How to use different techniques, including joint promotions, price promotions and off-the-shelf promotions -How to implement an integrated market strategy -Maintaining a crucial creative edge -The best ways to use suppliers -Researching and evaluating promotion ..." |
| Beschreibung: | 5. ed. u.d.T.: Mullin, Roddy: Sales promotion |
| Beschreibung: | XXI, 265 S. graph. Darst. 25 cm |
| ISBN: | 9780749472467 |
Internformat
MARC
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| 500 | |a 5. ed. u.d.T.: Mullin, Roddy: Sales promotion | ||
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Datensatz im Suchindex
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| callnumber-label | HF5438 |
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| callnumber-search | HF5438.5 |
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| callnumber-subject | HF - Commerce |
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| dewey-full | 658.8/2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/2 |
| dewey-search | 658.8/2 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| indexdate | 2024-07-10T01:16:00Z |
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| isbn | 9780749472467 |
| language | English |
| lccn | 014025419 |
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| physical | XXI, 265 S. graph. Darst. 25 cm |
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| spelling | Mullin, Roddy Verfasser aut Promotional marketing how to create, implement and integrate campaigns that really work Roddy Mullin 6. ed. London [u.a.] Kogan Page 2014 XXI, 265 S. graph. Darst. 25 cm txt rdacontent n rdamedia nc rdacarrier 5. ed. u.d.T.: Mullin, Roddy: Sales promotion "Packed with practical examples as well as updated and new case studies, Promotional Marketing details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones. It includes new developments in the field, exploring the use of digital media such as mobile, interactive TV and web-based advertising. Topics covered include: -The purpose of promotional marketing -What promotional marketing can do for business success -How to use different techniques, including joint promotions, price promotions and off-the-shelf promotions -How to implement an integrated market strategy -Maintaining a crucial creative edge -The best ways to use suppliers -Researching and evaluating promotion ..." Sales-promotion (DE-588)4076968-9 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content Sales-promotion (DE-588)4076968-9 s DE-604 Erscheint auch als Online-Ausgabe 978-0-7494-7247-4 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Mullin, Roddy Promotional marketing how to create, implement and integrate campaigns that really work Sales-promotion (DE-588)4076968-9 gnd |
| subject_GND | (DE-588)4076968-9 (DE-588)4151278-9 |
| title | Promotional marketing how to create, implement and integrate campaigns that really work |
| title_auth | Promotional marketing how to create, implement and integrate campaigns that really work |
| title_exact_search | Promotional marketing how to create, implement and integrate campaigns that really work |
| title_full | Promotional marketing how to create, implement and integrate campaigns that really work Roddy Mullin |
| title_fullStr | Promotional marketing how to create, implement and integrate campaigns that really work Roddy Mullin |
| title_full_unstemmed | Promotional marketing how to create, implement and integrate campaigns that really work Roddy Mullin |
| title_short | Promotional marketing |
| title_sort | promotional marketing how to create implement and integrate campaigns that really work |
| title_sub | how to create, implement and integrate campaigns that really work |
| topic | Sales-promotion (DE-588)4076968-9 gnd |
| topic_facet | Sales-promotion Einführung |
| work_keys_str_mv | AT mullinroddy promotionalmarketinghowtocreateimplementandintegratecampaignsthatreallywork |