The public relations of everything: the ancient, modern and postmodern dramatic history of an idea
"The public relations of "everything" takes the radical position that public relations is a profoundly different creature than a generation of its scholars and teachers have portrayed it. Today, it is clearly no longer limited, if it ever has been, to the management of communication i...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Routledge
2015
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Routledge new directions in public relations & communication research
|
| Schlagworte: | |
| Online-Zugang: | Cover image Inhaltsverzeichnis |
| Zusammenfassung: | "The public relations of "everything" takes the radical position that public relations is a profoundly different creature than a generation of its scholars and teachers have portrayed it. Today, it is clearly no longer limited, if it ever has been, to the management of communication in and between organizations. Rather, it has become an activity engaged in by everyone, and for the most basic human reasons: as an act of self-creation, self-expression, and self-protection. The book challenges both popular dismissals and ill-informed repudiations of public relations, as well as academic and classroom misconceptions. In the age of digitization and social media, everyone with a smart phone, Twitter and Facebook accounts, and the will and skill to use them, is in the media. The PR of everything - the ubiquitousness of public relations - takes a perspective that is less concerned with ideas of communication and information than with experience and drama, a way of looking at public relations inside out, upside down and from a micro rather than a macro level. Based on a combination of the research of PR practice and critical-thinking analysis of theory, and founded in the author's extensive corporate experience, this book will be invaluable reading for scholars and practitioners alike in Public Relations, Communications and Social Media".. |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XIX, 198 S. |
| ISBN: | 9780415640459 |
Internformat
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| 245 | 1 | 0 | |a The public relations of everything |b the ancient, modern and postmodern dramatic history of an idea |c Robert E. Brown |
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| 490 | 0 | |a Routledge new directions in public relations & communication research | |
| 500 | |a Includes bibliographical references and index | ||
| 520 | |a "The public relations of "everything" takes the radical position that public relations is a profoundly different creature than a generation of its scholars and teachers have portrayed it. Today, it is clearly no longer limited, if it ever has been, to the management of communication in and between organizations. Rather, it has become an activity engaged in by everyone, and for the most basic human reasons: as an act of self-creation, self-expression, and self-protection. The book challenges both popular dismissals and ill-informed repudiations of public relations, as well as academic and classroom misconceptions. In the age of digitization and social media, everyone with a smart phone, Twitter and Facebook accounts, and the will and skill to use them, is in the media. The PR of everything - the ubiquitousness of public relations - takes a perspective that is less concerned with ideas of communication and information than with experience and drama, a way of looking at public relations inside out, upside down and from a micro rather than a macro level. Based on a combination of the research of PR practice and critical-thinking analysis of theory, and founded in the author's extensive corporate experience, this book will be invaluable reading for scholars and practitioners alike in Public Relations, Communications and Social Media".. | ||
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| 650 | 7 | |a BUSINESS & ECONOMICS / Public Relations |2 bisacsh | |
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Datensatz im Suchindex
| _version_ | 1804152766155718656 |
|---|---|
| adam_text | THEPUBLICRELATIONS
OFEVERYTHING
THEANCIENT,MODERN ANDPOSTMODERN
DRAMATICHISTORYOFANIDEA
ROBERTE.BROWN
I~
~~O~!~~N~~UP
LONDON
AND
NEWYORK
CONTENTS
ACKNOWLEDGMENTS
PREFACE
XII
XIV
PARTI
THETHEATER
OFPUBLIC
RELATIONS
THE
PRINCIPLES
OF
THE
PUBLIC
RELATIONS
OF
EVERYTHING
2
CRISIS
5
HISTORY
3
20
37
55
71
3
FACE
4
ACTORS
PARTII
THEHUMANITIES
OFPUBLIC
RELATIONS
89
6
VOICES
7
PERSUASION
91
103
128
147
170
190
8
POLITICS
9
AMBIGUITIES
(OR
ETHICS)
10
HUMANITIES
EPILOGUE:
THE
GIST
OF
EVERYTHING
INDEX
193
|
| any_adam_object | 1 |
| author | Brown, Robert E. 1945- |
| author_GND | (DE-588)1064966454 |
| author_facet | Brown, Robert E. 1945- |
| author_role | aut |
| author_sort | Brown, Robert E. 1945- |
| author_variant | r e b re reb |
| building | Verbundindex |
| bvnumber | BV042231802 |
| callnumber-first | H - Social Science |
| callnumber-label | HM1221 |
| callnumber-raw | HM1221 |
| callnumber-search | HM1221 |
| callnumber-sort | HM 41221 |
| callnumber-subject | HM - Sociology |
| classification_rvk | AP 17420 |
| ctrlnum | (OCoLC)900638843 (DE-599)BVBBV042231802 |
| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| isbn | 9780415640459 |
| language | English |
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| physical | XIX, 198 S. |
| publishDate | 2015 |
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| publisher | Routledge |
| record_format | marc |
| series2 | Routledge new directions in public relations & communication research |
| spelling | Brown, Robert E. 1945- Verfasser (DE-588)1064966454 aut The public relations of everything the ancient, modern and postmodern dramatic history of an idea Robert E. Brown 1. publ. London [u.a.] Routledge 2015 XIX, 198 S. txt rdacontent n rdamedia nc rdacarrier Routledge new directions in public relations & communication research Includes bibliographical references and index "The public relations of "everything" takes the radical position that public relations is a profoundly different creature than a generation of its scholars and teachers have portrayed it. Today, it is clearly no longer limited, if it ever has been, to the management of communication in and between organizations. Rather, it has become an activity engaged in by everyone, and for the most basic human reasons: as an act of self-creation, self-expression, and self-protection. The book challenges both popular dismissals and ill-informed repudiations of public relations, as well as academic and classroom misconceptions. In the age of digitization and social media, everyone with a smart phone, Twitter and Facebook accounts, and the will and skill to use them, is in the media. The PR of everything - the ubiquitousness of public relations - takes a perspective that is less concerned with ideas of communication and information than with experience and drama, a way of looking at public relations inside out, upside down and from a micro rather than a macro level. Based on a combination of the research of PR practice and critical-thinking analysis of theory, and founded in the author's extensive corporate experience, this book will be invaluable reading for scholars and practitioners alike in Public Relations, Communications and Social Media".. BUSINESS & ECONOMICS / General bisacsh BUSINESS & ECONOMICS / Public Relations bisacsh Wirtschaft Public relations BUSINESS & ECONOMICS / General BUSINESS & ECONOMICS / Public Relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-604 Erscheint auch als Online-Ausgabe 9780203082751 http://images.tandf.co.uk/common/jackets/websmall/978041564/9780415640459.jpg Cover image SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027670091&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Brown, Robert E. 1945- The public relations of everything the ancient, modern and postmodern dramatic history of an idea BUSINESS & ECONOMICS / General bisacsh BUSINESS & ECONOMICS / Public Relations bisacsh Wirtschaft Public relations BUSINESS & ECONOMICS / General BUSINESS & ECONOMICS / Public Relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4043188-5 |
| title | The public relations of everything the ancient, modern and postmodern dramatic history of an idea |
| title_auth | The public relations of everything the ancient, modern and postmodern dramatic history of an idea |
| title_exact_search | The public relations of everything the ancient, modern and postmodern dramatic history of an idea |
| title_full | The public relations of everything the ancient, modern and postmodern dramatic history of an idea Robert E. Brown |
| title_fullStr | The public relations of everything the ancient, modern and postmodern dramatic history of an idea Robert E. Brown |
| title_full_unstemmed | The public relations of everything the ancient, modern and postmodern dramatic history of an idea Robert E. Brown |
| title_short | The public relations of everything |
| title_sort | the public relations of everything the ancient modern and postmodern dramatic history of an idea |
| title_sub | the ancient, modern and postmodern dramatic history of an idea |
| topic | BUSINESS & ECONOMICS / General bisacsh BUSINESS & ECONOMICS / Public Relations bisacsh Wirtschaft Public relations BUSINESS & ECONOMICS / General BUSINESS & ECONOMICS / Public Relations Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | BUSINESS & ECONOMICS / General BUSINESS & ECONOMICS / Public Relations Wirtschaft Public relations Öffentlichkeitsarbeit |
| url | http://images.tandf.co.uk/common/jackets/websmall/978041564/9780415640459.jpg http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027670091&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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