Connect: how to use data and experience marketing to create lifetime customers
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley
2014
|
| Schlagworte: | |
| Beschreibung: | Includes index |
| Beschreibung: | XVII, 253 S. graph. Darst. |
| ISBN: | 9781118963616 |
Internformat
MARC
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| 035 | |a (DE-599)BVBBV042223126 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
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| 100 | 1 | |a Petersen, Lars Birkholm |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Connect |b how to use data and experience marketing to create lifetime customers |c Lars Birkholm Petersen ; Ron Person ; Christopher Nash |
| 264 | 1 | |a Hoboken, NJ |b Wiley |c 2014 | |
| 300 | |a XVII, 253 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Customer relations | |
| 650 | 0 | 7 | |a Kundenbindung |0 (DE-588)4384508-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Person, Ron |e Verfasser |4 aut | |
| 700 | 1 | |a Nash, Chris |d 1947- |e Verfasser |0 (DE-588)124974899 |4 aut | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-027661599 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
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| author | Petersen, Lars Birkholm Person, Ron Nash, Chris 1947- |
| author_GND | (DE-588)124974899 |
| author_facet | Petersen, Lars Birkholm Person, Ron Nash, Chris 1947- |
| author_role | aut aut aut |
| author_sort | Petersen, Lars Birkholm |
| author_variant | l b p lb lbp r p rp c n cn |
| building | Verbundindex |
| bvnumber | BV042223126 |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)897748931 (DE-599)BVBBV042223126 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV042223126 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T01:15:42Z |
| institution | BVB |
| isbn | 9781118963616 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027661599 |
| oclc_num | 897748931 |
| open_access_boolean | |
| owner | DE-1050 |
| owner_facet | DE-1050 |
| physical | XVII, 253 S. graph. Darst. |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Wiley |
| record_format | marc |
| spelling | Petersen, Lars Birkholm Verfasser aut Connect how to use data and experience marketing to create lifetime customers Lars Birkholm Petersen ; Ron Person ; Christopher Nash Hoboken, NJ Wiley 2014 XVII, 253 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes index Internet marketing Customer relations Kundenbindung (DE-588)4384508-3 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Online-Marketing (DE-588)7706419-7 s Kundenbindung (DE-588)4384508-3 s 1\p DE-604 Person, Ron Verfasser aut Nash, Chris 1947- Verfasser (DE-588)124974899 aut Erscheint auch als Online-Ausgabe 978-1-118-96360-9 Erscheint auch als Online-Ausgabe 978-1-118-96362-3 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Petersen, Lars Birkholm Person, Ron Nash, Chris 1947- Connect how to use data and experience marketing to create lifetime customers Internet marketing Customer relations Kundenbindung (DE-588)4384508-3 gnd Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)4384508-3 (DE-588)7706419-7 |
| title | Connect how to use data and experience marketing to create lifetime customers |
| title_auth | Connect how to use data and experience marketing to create lifetime customers |
| title_exact_search | Connect how to use data and experience marketing to create lifetime customers |
| title_full | Connect how to use data and experience marketing to create lifetime customers Lars Birkholm Petersen ; Ron Person ; Christopher Nash |
| title_fullStr | Connect how to use data and experience marketing to create lifetime customers Lars Birkholm Petersen ; Ron Person ; Christopher Nash |
| title_full_unstemmed | Connect how to use data and experience marketing to create lifetime customers Lars Birkholm Petersen ; Ron Person ; Christopher Nash |
| title_short | Connect |
| title_sort | connect how to use data and experience marketing to create lifetime customers |
| title_sub | how to use data and experience marketing to create lifetime customers |
| topic | Internet marketing Customer relations Kundenbindung (DE-588)4384508-3 gnd Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Internet marketing Customer relations Kundenbindung Online-Marketing |
| work_keys_str_mv | AT petersenlarsbirkholm connecthowtousedataandexperiencemarketingtocreatelifetimecustomers AT personron connecthowtousedataandexperiencemarketingtocreatelifetimecustomers AT nashchris connecthowtousedataandexperiencemarketingtocreatelifetimecustomers |