The lovemarks effect: winning in the consumer revolution
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Brooklyn, NY
pH, powerHouse Books
[2006]
|
| Schlagworte: | |
| Beschreibung: | 272 Seiten Illustrationen 25 cm |
| ISBN: | 157687267X 9781576872673 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV042214054 | ||
| 003 | DE-604 | ||
| 005 | 20180313 | ||
| 007 | t | ||
| 008 | 141128s2006 a||| |||| 00||| eng d | ||
| 020 | |a 157687267X |9 1-57687-267-X | ||
| 020 | |a 9781576872673 |9 978-1-57687-267-3 | ||
| 035 | |a (DE-599)BVBBV042214054 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-M382 | ||
| 100 | 1 | |a Roberts, Kevin |d 1949- |e Verfasser |0 (DE-588)134102509 |4 aut | |
| 245 | 1 | 0 | |a The lovemarks effect |b winning in the consumer revolution |c Kevin Roberts, CEO worldwide, Saatchi & Saatchi, Ideas Company |
| 264 | 1 | |a Brooklyn, NY |b pH, powerHouse Books |c [2006] | |
| 264 | 4 | |c © 2006 | |
| 300 | |a 272 Seiten |b Illustrationen |c 25 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 505 | 8 | |a Index | |
| 650 | 4 | |a Màrqueting | |
| 650 | 4 | |a Serveis als clients / Direcció i administració | |
| 650 | 4 | |a Relacions amb els clients / Direcció i administració | |
| 650 | 4 | |a Publicitat / Marques comercials | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-027652692 | ||
Datensatz im Suchindex
| _version_ | 1804152737915469824 |
|---|---|
| any_adam_object | |
| author | Roberts, Kevin 1949- |
| author_GND | (DE-588)134102509 |
| author_facet | Roberts, Kevin 1949- |
| author_role | aut |
| author_sort | Roberts, Kevin 1949- |
| author_variant | k r kr |
| building | Verbundindex |
| bvnumber | BV042214054 |
| contents | Index |
| ctrlnum | (DE-599)BVBBV042214054 |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01098nam a2200325 c 4500</leader><controlfield tag="001">BV042214054</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20180313 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">141128s2006 a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">157687267X</subfield><subfield code="9">1-57687-267-X</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781576872673</subfield><subfield code="9">978-1-57687-267-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042214054</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-M382</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Roberts, Kevin</subfield><subfield code="d">1949-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)134102509</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The lovemarks effect</subfield><subfield code="b">winning in the consumer revolution</subfield><subfield code="c">Kevin Roberts, CEO worldwide, Saatchi & Saatchi, Ideas Company</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Brooklyn, NY</subfield><subfield code="b">pH, powerHouse Books</subfield><subfield code="c">[2006]</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2006</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">272 Seiten</subfield><subfield code="b">Illustrationen</subfield><subfield code="c">25 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Màrqueting</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Serveis als clients / Direcció i administració</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Relacions amb els clients / Direcció i administració</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Publicitat / Marques comercials</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-027652692</subfield></datafield></record></collection> |
| id | DE-604.BV042214054 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T01:15:28Z |
| institution | BVB |
| isbn | 157687267X 9781576872673 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027652692 |
| open_access_boolean | |
| owner | DE-M382 |
| owner_facet | DE-M382 |
| physical | 272 Seiten Illustrationen 25 cm |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | pH, powerHouse Books |
| record_format | marc |
| spelling | Roberts, Kevin 1949- Verfasser (DE-588)134102509 aut The lovemarks effect winning in the consumer revolution Kevin Roberts, CEO worldwide, Saatchi & Saatchi, Ideas Company Brooklyn, NY pH, powerHouse Books [2006] © 2006 272 Seiten Illustrationen 25 cm txt rdacontent n rdamedia nc rdacarrier Index Màrqueting Serveis als clients / Direcció i administració Relacions amb els clients / Direcció i administració Publicitat / Marques comercials |
| spellingShingle | Roberts, Kevin 1949- The lovemarks effect winning in the consumer revolution Index Màrqueting Serveis als clients / Direcció i administració Relacions amb els clients / Direcció i administració Publicitat / Marques comercials |
| title | The lovemarks effect winning in the consumer revolution |
| title_auth | The lovemarks effect winning in the consumer revolution |
| title_exact_search | The lovemarks effect winning in the consumer revolution |
| title_full | The lovemarks effect winning in the consumer revolution Kevin Roberts, CEO worldwide, Saatchi & Saatchi, Ideas Company |
| title_fullStr | The lovemarks effect winning in the consumer revolution Kevin Roberts, CEO worldwide, Saatchi & Saatchi, Ideas Company |
| title_full_unstemmed | The lovemarks effect winning in the consumer revolution Kevin Roberts, CEO worldwide, Saatchi & Saatchi, Ideas Company |
| title_short | The lovemarks effect |
| title_sort | the lovemarks effect winning in the consumer revolution |
| title_sub | winning in the consumer revolution |
| topic | Màrqueting Serveis als clients / Direcció i administració Relacions amb els clients / Direcció i administració Publicitat / Marques comercials |
| topic_facet | Màrqueting Serveis als clients / Direcció i administració Relacions amb els clients / Direcció i administració Publicitat / Marques comercials |
| work_keys_str_mv | AT robertskevin thelovemarkseffectwinningintheconsumerrevolution |