Public relations research: an international perspective
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
International Thomson Business Press
1997
|
| Ausgabe: | 1. ed. |
| Schlagworte: | |
| Beschreibung: | A selection of the papers presented at the first International Public Relations Symposium, Bled, Slovenia, July 1994--Pref Includes bibliographical references (pages 282-306) and index A situational theory of publics : conceptual history, recent challenges and new research / James E. Grunig -- Requisite variety in public relations research / Larissa A. Grunig -- Public relations and reality : a contribution to a theory of public relations / Gunter Bentele -- Community public relations in Germany -- East and West : state-of-the-art and development / Barbara Baerns, Anja Kutscher-Klink -- Towards a typology of MA and PhD theses projects in public relations / Benno Signitzer -- Public relations or simply product publicity? An exploration of the role of public relations in the UK retail sector / Danny Moss, Gary Warnaby, Louise Thame -- Business and organizational consequences of the moral role of the public relations practitioner / Jon White -- A comparative analysis of public relations in Austria and the United Kingdom / Toby MacManus -- Towards a metaphorical theory of public relations / Henrik Rebel -- Legitimacy and strategy of different companies : a perspective of external and internal public relations / Inger Jensen -- Communication : magical mystery or scientific concept? Professional views of public relations practitioners in the Netherlands / Betteke van Ruler -- Towards fourth wave public relations : a case study / Dejan Verčič |
| Beschreibung: | XVII, 315 S. graph. Darst., Ill. 23 cm |
| ISBN: | 0415109957 9780415109956 |
Internformat
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| 245 | 1 | 0 | |a Public relations research |b an international perspective |c eds., Danny Moss ; Toby MacManus ; Dejan Verčič |
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| 264 | 1 | |a London [u.a.] |b International Thomson Business Press |c 1997 | |
| 300 | |a XVII, 315 S. |b graph. Darst., Ill. |c 23 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a A selection of the papers presented at the first International Public Relations Symposium, Bled, Slovenia, July 1994--Pref | ||
| 500 | |a Includes bibliographical references (pages 282-306) and index | ||
| 500 | |a A situational theory of publics : conceptual history, recent challenges and new research / James E. Grunig -- Requisite variety in public relations research / Larissa A. Grunig -- Public relations and reality : a contribution to a theory of public relations / Gunter Bentele -- Community public relations in Germany -- East and West : state-of-the-art and development / Barbara Baerns, Anja Kutscher-Klink -- Towards a typology of MA and PhD theses projects in public relations / Benno Signitzer -- Public relations or simply product publicity? An exploration of the role of public relations in the UK retail sector / Danny Moss, Gary Warnaby, Louise Thame -- Business and organizational consequences of the moral role of the public relations practitioner / Jon White -- A comparative analysis of public relations in Austria and the United Kingdom / Toby MacManus -- Towards a metaphorical theory of public relations / Henrik Rebel -- Legitimacy and strategy of different companies : a perspective of external and internal public relations / Inger Jensen -- Communication : magical mystery or scientific concept? Professional views of public relations practitioners in the Netherlands / Betteke van Ruler -- Towards fourth wave public relations : a case study / Dejan Verčič | ||
| 650 | 4 | |a Public relations | |
| 650 | 4 | |a Public relations / Research / Congresses | |
| 650 | 4 | |a Public relations / Research | |
| 650 | 7 | |a Public relations / Research |2 fast | |
| 650 | 7 | |a Public relations |2 gtt | |
| 650 | 7 | |a Onderzoek |2 gtt | |
| 650 | 7 | |a Internationale aspecten |2 gtt | |
| 650 | 7 | |a Relacoes publicas |2 larpcal | |
| 655 | 7 | |0 (DE-588)1071861417 |a Konferenzschrift |2 gnd-content | |
| 700 | 1 | |a MacManus, Toby |e Sonstige |4 oth | |
| 700 | 1 | |a Verčič, Dejan |e Sonstige |4 oth | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Moss, Danny |
| author_facet | Moss, Danny |
| author_role | aut |
| author_sort | Moss, Danny |
| author_variant | d m dm |
| building | Verbundindex |
| bvnumber | BV042206047 |
| ctrlnum | (OCoLC)635847788 (DE-599)BVBBV042206047 |
| edition | 1. ed. |
| format | Book |
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| genre_facet | Konferenzschrift |
| id | DE-604.BV042206047 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T01:15:17Z |
| institution | BVB |
| isbn | 0415109957 9780415109956 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027644825 |
| oclc_num | 635847788 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM |
| owner_facet | DE-19 DE-BY-UBM |
| physical | XVII, 315 S. graph. Darst., Ill. 23 cm |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | International Thomson Business Press |
| record_format | marc |
| spelling | Moss, Danny Verfasser aut Public relations research an international perspective eds., Danny Moss ; Toby MacManus ; Dejan Verčič 1. ed. London [u.a.] International Thomson Business Press 1997 XVII, 315 S. graph. Darst., Ill. 23 cm txt rdacontent n rdamedia nc rdacarrier A selection of the papers presented at the first International Public Relations Symposium, Bled, Slovenia, July 1994--Pref Includes bibliographical references (pages 282-306) and index A situational theory of publics : conceptual history, recent challenges and new research / James E. Grunig -- Requisite variety in public relations research / Larissa A. Grunig -- Public relations and reality : a contribution to a theory of public relations / Gunter Bentele -- Community public relations in Germany -- East and West : state-of-the-art and development / Barbara Baerns, Anja Kutscher-Klink -- Towards a typology of MA and PhD theses projects in public relations / Benno Signitzer -- Public relations or simply product publicity? An exploration of the role of public relations in the UK retail sector / Danny Moss, Gary Warnaby, Louise Thame -- Business and organizational consequences of the moral role of the public relations practitioner / Jon White -- A comparative analysis of public relations in Austria and the United Kingdom / Toby MacManus -- Towards a metaphorical theory of public relations / Henrik Rebel -- Legitimacy and strategy of different companies : a perspective of external and internal public relations / Inger Jensen -- Communication : magical mystery or scientific concept? Professional views of public relations practitioners in the Netherlands / Betteke van Ruler -- Towards fourth wave public relations : a case study / Dejan Verčič Public relations Public relations / Research / Congresses Public relations / Research Public relations / Research fast Public relations gtt Onderzoek gtt Internationale aspecten gtt Relacoes publicas larpcal (DE-588)1071861417 Konferenzschrift gnd-content MacManus, Toby Sonstige oth Verčič, Dejan Sonstige oth |
| spellingShingle | Moss, Danny Public relations research an international perspective Public relations Public relations / Research / Congresses Public relations / Research Public relations / Research fast Public relations gtt Onderzoek gtt Internationale aspecten gtt Relacoes publicas larpcal |
| subject_GND | (DE-588)1071861417 |
| title | Public relations research an international perspective |
| title_auth | Public relations research an international perspective |
| title_exact_search | Public relations research an international perspective |
| title_full | Public relations research an international perspective eds., Danny Moss ; Toby MacManus ; Dejan Verčič |
| title_fullStr | Public relations research an international perspective eds., Danny Moss ; Toby MacManus ; Dejan Verčič |
| title_full_unstemmed | Public relations research an international perspective eds., Danny Moss ; Toby MacManus ; Dejan Verčič |
| title_short | Public relations research |
| title_sort | public relations research an international perspective |
| title_sub | an international perspective |
| topic | Public relations Public relations / Research / Congresses Public relations / Research Public relations / Research fast Public relations gtt Onderzoek gtt Internationale aspecten gtt Relacoes publicas larpcal |
| topic_facet | Public relations Public relations / Research / Congresses Public relations / Research Onderzoek Internationale aspecten Relacoes publicas Konferenzschrift |
| work_keys_str_mv | AT mossdanny publicrelationsresearchaninternationalperspective AT macmanustoby publicrelationsresearchaninternationalperspective AT vercicdejan publicrelationsresearchaninternationalperspective |