Innovation and Product Management: a holistic and practical approach to uncertainty reduction
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Berlin [u.a.]
Springer
2015
|
| Schriftenreihe: | Springer Texts in Business and Economics
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Table of contents only Publisher description Contributor biographical information Feature/Online-Materialien Inhaltsverzeichnis |
| Beschreibung: | XVI, 327 S. Ill., graph. Darst. 235 mm x 155 mm |
| ISBN: | 9783642543753 3642543758 9783642543760 |
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Datensatz im Suchindex
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| adam_text |
PART I FUNDAMENTALS OF INNOVATION AND PRODUCT MANAGEMENT
1 CORPORATE SUCCESS THROUGH MARKET DRIVEN INNOVATION 3
1.1 INTRODUCTION 3
1.2 INNOVATION AND INNOVATION MANAGEMENT 5
1.2.1 FRAMING OF THE TERM "INNOVATION" 5
1.2.2 INNOVATION MANAGEMENT 5
1.2.3 CLASSIFYING TYPES OF INNOVATION 6
1.3 INNOVATION AND UNCERTAINTY 8
1.3.1 DIMENSIONS OF UNCERTAINTY 9
1.3.2 LEVELS OF UNCERTAINTY 12
1.4 SIGNIFICANCE OF INNOVATIONS FOR BUSINESS MANAGEMENT 14
1.5 SUCCESS FACTORS OF INNOVATION MANAGEMENT 15
1.5.1 INNOVATION STRATEGY 15
1.5.2 INNOVATION PROCESS 17
1.5.3 RESOURCES AND INNOVATION 19
1.5.4 INNOVATION CULTURE 20
1.6 INNOVATION RELATED SPECIAL FEATURES OF SMES 20
REFERENCES 21
2 INTEGRATED INNOVATION AND PRODUCT MANAGEMENT:
A PROCESS ORIENTED FRAMEWORK 27
2.1 INTRODUCTION 27
2.2 THE ROLE OF PRODUCT MANAGEMENT 29
2.2.1 STRATEGIC TASKS 29
2.2.2 OPERATIONAL TASKS 30
2.3 PROCESS-ORIENTED INNOVATION AND PRODUCT MANAGEMENT 31
2.3.1 INNOVATION MANAGEMENT AS A CORE TASK 31
2.3.2 INTEGRATED PROCESS MODEL OF INNOVATION AND PRODUCT
MANAGEMENT 35
HTTP://D-NB.INFO/1046739956
X CONTENTS
2.4 IMPLEMENTING THE PROCESS MODEL 37
2.4.1 TEAM-BUILDING 38
2.4.2 ANALYSIS 38
2.4.3 PROCESS SPECIFICATION 39
2.4.4 PROCESS IMPLEMENTATION 40
REFERENCES 41
3 THE FRONT END OF INNOVATION 43
3.1 INTRODUCTION 43
3.2 CHARACTERISTICS OF THE FRONT END OF INNOVATION 44
3.3 SUCCESS FACTORS AT THE FEI 46
3.4 MODELS OF FRONT END OF INNOVATION 46
3.4.1 VARIABLE DEGREE OF STRUCTURING THE FRONT END OF
INNOVATION 48
3.4.2 THEORETICAL PROCESS MODELS FOR THE FRONT END OF
INNOVATION 48
REFERENCES 58
4 INNOVATION STRATEGY 61
4.1 INTRODUCTION 61
4.2 INNOVATION STRATEGY AS PART OF THE CORPORATE STRATEGY 63
4.2.1 WHAT DOES STRATEGY MEAN? 63
4.2.2 INNOVATION STRATEGY AND STRATEGIC BUSINESS MANAGEMENT. 64
4.3 A CLOSER LOOK AT INNOVATION STRATEGY 65
4.3.1 COMPONENTS OF THE INNOVATION STRATEGY 66
4.3.2 CHARACTERISTICS OF THE INNOVATION STRATEGY 67
4.3.3 INNOVATION STRATEGY AND UNCERTAINTY 68
4.4 BRINGING INNOVATION STRATEGY TO LIFE: A PROCESS ORIENTED
APPROACH 70
4.4.1 SITUATION ANALYSIS 71
4.4.2 STRATEGY FORMULATION 76
4.4.3 STRATEGY IMPLEMENTATION 76
4.4.4 EVALUATION AND CONTROL 77
REFERENCES 78
PART II PROCESS OF INNOVATION AND PRODUCT MANAGEMENT
5 IDEA MANAGEMENT AND OPEN INNOVATION 83
5.1 INTRODUCTION 83
5.2 OPEN INNOVATION: A CENTRAL APPROACH 84
5.3 GATHERING IDEAS 86
5.3.1 COLLECTION VERSUS GENERATION OF IDEAS 86
5.3.2 DEFINITION OF SEARCH FIELDS 87
5.3.3 SOURCES OF INFORMATION AND IDEAS 88
5.3.4 EXTERNAL SOURCES OF INFORMATION AND IDEAS 88
5.3.5 INTERNAL SOURCES OF INFORMATION AND IDEAS 92
CONTENTS XI
5.4 OPEN INNOVATION TOOLS 93
5.4.1 EMPATHIC DESIGN 94
5.4.2 IDEA CONTEST 95
5.4.3 INTEGRATION OF LEAD USERS 97
5.4.4 IT-BASED INNOVATION TOOLKITS 100
5.4.5 IDEA MARKET PLACES 103
5.4.6 INNOVATION COMMUNITIES 103
5.4.7 CLASSICAL MARKET RESEARCH 103
5.4.8 CHALLENGES WITH OPEN INNOVATION 104
5.5 IDEA MANAGEMENT 104
5.5.1 COLLECTING AND STORING IDEAS 105
5.5.2 IDEA EVALUATION 106
5.5.3 INCENTIVE SYSTEM 108
REFERENCES 109
6 CREATIVITY TECHNIQUES 115
6.1 INTRODUCTION 115
6.2 CREATIVITY 117
6.3 THE CREATIVE PROCESS 118
6.4 USE OF CREATIVITY TECHNIQUES 120
6.4.1 CLASSIFICATION OF CREATIVITY TECHNIQUES 121
6.4.2 CREATIVITY TECHNIQUES IN THE PROBLEM SOLVING PROCESS. 121
6.4.3 COMPARISON OF CREATIVITY TECHNIQUES 131
REFERENCES 131
7 PRODUCT CONCEPT 135
7.1 INTRODUCTION 135
7.2 SYSTEMATIC PRODUCT CONCEPT DEVELOPMENT 137
7.3 ANALYZING MARKETS AND COMPETITORS 137
7.3.1 INFORMATION NEEDS 137
7.3.2 POSITIONING ANALYSIS 139
7.4 CONCEPT DEFINITION 142
7.4.1 PREFERENCE MEASURING VIA CONJOINT ANALYSIS 142
7.4.2 TARGET COSTING 146
7.4.3 REQUIREMENTS SPECIFICATION SHEET 151
7.5 CONCEPT EVALUATION 152
7.5.1 DIMENSIONS AND PROCEDURE OF CONCEPT TESTING 152
7.5.2 SCORING MODELS 154
7.5.3 PROFITABILITY ANALYSIS 154
7.6 CONCEPT APPROVAL 156
XII
CONTENTS
7.7 QUALITY FUNCTION DEPLOYMENT 157
7.7.1 INTRODUCTION 157
1.1.2 WHAT DOES QUALITY FUNCTION DEPLOYMENT MEAN? 157
7.7.3 SYSTEMATIC QUALITY MANAGEMENT THROUGH QFD 158
7.7.4 THE QFD PROCESS 159
7.7.5 STRENGTHS AND WEAKNESSES OF QFD 169
REFERENCES 169
8 THE NEW PRODUCT DEVELOPMENT 175
8.1 INTRODUCTION 175
8.2 NEW PRODUCT DEVELOPMENT 177
8.2.1 UNCERTAINTY IN NEW PRODUCT DEVELOPMENT 177
8.2.2 CLASSIFICATION OF NEW PRODUCTS 178
8.2.3 AGILE PRODUCT DEVELOPMENT 179
8.3 THE V-MODEL FOR A SYSTEMATIC PRODUCT DEVELOPMENT PROCESS. 180
8.3.1 REQUIREMENTS FOR DEVELOPMENT 182
8.3.2 SPECIFICATIONS 183
8.3.3 SYSTEM AND PRODUCT DESIGN 183
8.3.4 MODEL FORMATION AND SIMULATION 183
8.3.5 DOMAIN-SPECIFIC COMPONENT DRAFT 184
8.3.6 PROTOTYPES 184
8.3.7 COMPONENT INTEGRATION 185
8.3.8 MODULE TEST 185
8.3.9 SYSTEM INTEGRATION (HARDWARE) 186
8.3.10 SYSTEM INTEGRATION (SOFTWARE) 187
8.3.11 SYSTEM AND PRODUCT TESTS 187
8.3.12 FIELD TESTS 187
8.3.13 PRODUCTION AND MARKET TESTS 189
8.4 SIMULTANEOUS ENGINEERING (CONCURRENT ENGINEERING) 191
8.4.1 GUIDING PRINCIPLES OF SIMULTANEOUS ENGINEERING 192
8.4.2 EFFECTS OF SIMULTANEOUS ENGINEERING 193
8.5 TOOLS OF VIRTUAL AND RAPID PROTOTYPING 195
8.5.1 DEFINITION PROTOTYPING 196
8.5.2 OPTIONS FOR PRODUCT REPRESENTATION 197
8.5.3 MODEL BUILDING AND MODEL ANALYSIS 198
8.5.4 PRODUCT DATA MANAGEMENT 201
8.5.5 RAPID PROTOTYPING 202
8.5.6 REVERSE ENGINEERING 202
REFERENCES 203
9 LIFE CYCLE MANAGEMENT 207
9.1 INTRODUCTION 207
9.2 THE PRODUCT LIFE CYCLE CONCEPT 209
9.3 MARKET INTRODUCTION OF NEW PRODUCTS 212
CONTENTS *'
9.3.1 THE INTRODUCTION PHASE'S SIGNIFICANCE FOR THE MARKET
SUCCESS OF INNOVATIONS 212
9.3.2 MANAGEMENT TASKS DURING THE INTRODUCTORY PHASE 212
9.4 PRODUCT MAINTENANCE AS A CORE TASK OF PRODUCT MANAGEMENT. 213
9.4.1 INFORMATION BASE FOR PRODUCT MAINTENANCE 213
9.4.2 STRATEGY CONTINUUM IN PRODUCT MAINTENANCE 214
9.4.3 MANAGEMENT TASKS DURING THE GROWTH PHASE 214
9.4.4 MANAGEMENT TASKS DURING THE MATURITY PHASE 216
9.4.5 MANAGEMENT TASKS DURING THE PHASE OF DECLINE 218
REFERENCES 219
PART III INNOVATION AND PRODUCT MANAGEMENT: BROADENING THE TOPIC
10 ORGANIZATION AND UNCERTAINTY 223
10.1 INTRODUCTION 223
10.2 FUNDAMENTAL DIMENSIONS OF ORGANIZATIONS 227
10.2.1 SPECIALIZATION 228
10.2.2 CONFIGURATION 230
10.2.3 COORDINATION 233
10.3 ORGANIZATIONAL STRUCTURES FOR INNOVATION MANAGEMENT 237
10.3.1 COMPANY-INTERNAL INNOVATION ACTIVITY 238
10.3.2 EXTERNAL INNOVATION ACTIVITIES 244
10.3.3 AMBIDEXTROUS ORGANIZATION 245
10.4 ORGANIZATIONAL STRUCTURE FOR PRODUCT MANAGEMENT 248
10.4.1 REQUIREMENTS FOR A PM ORGANIZATION 248
10.4.2 PM AS UNILINEAR FUNCTION 250
10.4.3 PM AS EXECUTIVE SUPPORT UNIT FUNCTION 250
10.4.4 PM IN A MATRIX ORGANIZATION 250
10.5 ORGANIZATIONAL STRUCTURE FRAMEWORK 250
REFERENCES 253
11 GLOBALIZATION AND INNOVATION 259
11.1 INTRODUCTION 259
11.2 GLOBALIZATION AND INNOVATION INTERACTIONS 261
11.2.1 GLOBALIZATION DRIVERS 262
11.2.2 GLOBAL MARKETING LEVERS 263
11.2.3 INNOVATIONS FOR GLOBAL MARKETS 264
11.2.4 THE EFFECTS OF UNCERTAINTY IN GLOBALIZATION 264
11.2.5 OPPORTUNITIES AT THE BOTTOM OF THE PYRAMID 265
11.2.6 DIFFUSION IN GLOBAL MARKETS 266
11.3 GLOBAL ENVIRONMENT ASSESSMENT 267
11.3.1 GLOBAL NPD AND CULTURE 267
11.3.2 ECONOMIC ENVIRONMENT 268
11.3.3 FINANCIAL ENVIRONMENT 269
11.3.4 POLITICAL AND LEGAL ENVIRONMENT 269
11.3.5 SCENARIO ANALYSIS 269
XIV
CONTENTS
11.4 STRATEGIC ASPECTS OF GLOBAL PRODUCT MANAGEMENT 270
11.4.1 GLOBAL EXPANSION STRATEGIES 270
11.4.2 STANDARDIZATION VS. ADAPTATION? 270
11.4.3 COMPLEXITY OF GLOBAL SOURCING 273
11.4.4 ENTRY STRATEGIES 275
11.5 MANAGING GLOBAL OFFERS 275
11.5.1 GLOBAL PRODUCT POLICY 275
11.5.2 PRICING, COMMUNICATION, GLOBAL LOGISTICS
AND DISTRIBUTION 279
REFERENCES 280
12 SERVICE ENGINEERING AND MANAGEMENT 283
12.1 INTRODUCTION 283
12.2 THE IMPORTANCE OF SERVICES 285
12.3 CHARACTERISTICS OF SERVICES 287
12.4 SPECIFICS OF THE SERVICE DEVELOPMENT PROCESS 288
12.4.1 SUB CONCEPTS WITHIN THE SDP PROCESS 290
12.4.2 IMPLEMENTATION OF SERVICES 292
12.5 MARKETING FOR SERVICES 293
REFERENCES 294
13 DESIGN 297
13.1 INTRODUCTION 297
13.2 DESIGN AS A COMPREHENSIVE APPROACH 300
13.2.1 HISTORY OF INDUSTRIAL DESIGN 300
13.2.2 UNDERSTANDING DESIGN ORIENTATION 301
13.3 HOW TO ENGENDER A DESIGN ORIENTATION 302
13.3.1 PROCESSES 302
13.3.2 STRUCTURE 303
13.3.3 PEOPLE 304
13.4 TRANSITION FROM "DESIGNER" TO "WAY OF THINKING" 304
13.5 TRADITIONAL BUSINESS APPROACH VS. DESIGN APPROACH 305
13.6 CURRENT VIEWS OF DESIGN THINKING 306
13.6.1 STANFORD'S HASSO PLATTNER INSTITUTE OF DESIGN 306
13.6.2 IDEO 306
13.6.3 FROGDESIGN 307
13.7 DESIGN THINKING OUTCOMES 308
13.8 TOOLS & INTEGRATION WITH NPD 309
13.9 DESIGN AS AN OPERATIONAL PROCESS 310
13.9.1 ROBUST PRODUCT DESIGN 310
13.9.2 DIETER RAMS TEN PRINCIPLES OF "GOOD DESIGN" 312
13.9.3 PROCESS-ORIENTED INDUSTRIAL DESIGN 313
13.9.4 INTEGRATION OF DESIGN INTO A HOLISTIC FRAMEWORK. 314
13.9.5 SETTING UP A DESIGN INNOVATION CENTER 316
REFERENCES 317
INDEX 321 |
| any_adam_object | 1 |
| author_GND | (DE-588)136944264 (DE-588)1026426413 (DE-588)1020839074 |
| building | Verbundindex |
| bvnumber | BV042204886 |
| classification_rvk | QP 600 QP 624 |
| ctrlnum | (OCoLC)869479272 (DE-599)DNB1046739956 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV042204886 |
| illustrated | Illustrated |
| indexdate | 2024-09-10T01:30:33Z |
| institution | BVB |
| isbn | 9783642543753 3642543758 9783642543760 |
| language | English |
| lccn | 2014946798 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027643697 |
| oclc_num | 869479272 |
| open_access_boolean | |
| owner | DE-860 DE-706 |
| owner_facet | DE-860 DE-706 |
| physical | XVI, 327 S. Ill., graph. Darst. 235 mm x 155 mm |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Springer |
| record_format | marc |
| series2 | Springer Texts in Business and Economics |
| spelling | Praxisorientiertes Innovations- und Produktmanagement Innovation and Product Management a holistic and practical approach to uncertainty reduction Kurt Gaubinger ... Berlin [u.a.] Springer 2015 XVI, 327 S. Ill., graph. Darst. 235 mm x 155 mm txt rdacontent n rdamedia nc rdacarrier Springer Texts in Business and Economics Holismus (DE-588)4025615-7 gnd rswk-swf Produktmanagement (DE-588)4125960-9 gnd rswk-swf Risikomanagement (DE-588)4121590-4 gnd rswk-swf Innovationsmanagement (DE-588)4161817-8 gnd rswk-swf Produktmanagement (DE-588)4125960-9 s Innovationsmanagement (DE-588)4161817-8 s Risikomanagement (DE-588)4121590-4 s Holismus (DE-588)4025615-7 s DE-604 Gaubinger, Kurt Sonstige oth Rabl, Michael Sonstige (DE-588)136944264 oth Swan, K. Scott 1962- Sonstige (DE-588)1026426413 oth Werani, Thomas 1965- Sonstige (DE-588)1020839074 oth Überarbeitung von Überarb. und übers. Ausg. der dt. Ausg. 2009 Gaubinger, Kurt Praxisorientiertes Innovations- und Produktmanagement (DE-604)BV035176919 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=4576257&prov=M&dok_var=1&dok_ext=htm Inhaltstext text/html http://www.loc.gov/catdir/enhancements/fy1412/2014946798-t.html Table of contents only text/html http://www.loc.gov/catdir/enhancements/fy1412/2014946798-d.html Publisher description text/html http://www.loc.gov/catdir/enhancements/fy1412/2014946798-b.html Contributor biographical information text/html http://extras.springer.com/ Feature/Online-Materialien DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027643697&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Innovation and Product Management a holistic and practical approach to uncertainty reduction Holismus (DE-588)4025615-7 gnd Produktmanagement (DE-588)4125960-9 gnd Risikomanagement (DE-588)4121590-4 gnd Innovationsmanagement (DE-588)4161817-8 gnd |
| subject_GND | (DE-588)4025615-7 (DE-588)4125960-9 (DE-588)4121590-4 (DE-588)4161817-8 |
| title | Innovation and Product Management a holistic and practical approach to uncertainty reduction |
| title_alt | Praxisorientiertes Innovations- und Produktmanagement |
| title_auth | Innovation and Product Management a holistic and practical approach to uncertainty reduction |
| title_exact_search | Innovation and Product Management a holistic and practical approach to uncertainty reduction |
| title_full | Innovation and Product Management a holistic and practical approach to uncertainty reduction Kurt Gaubinger ... |
| title_fullStr | Innovation and Product Management a holistic and practical approach to uncertainty reduction Kurt Gaubinger ... |
| title_full_unstemmed | Innovation and Product Management a holistic and practical approach to uncertainty reduction Kurt Gaubinger ... |
| title_short | Innovation and Product Management |
| title_sort | innovation and product management a holistic and practical approach to uncertainty reduction |
| title_sub | a holistic and practical approach to uncertainty reduction |
| topic | Holismus (DE-588)4025615-7 gnd Produktmanagement (DE-588)4125960-9 gnd Risikomanagement (DE-588)4121590-4 gnd Innovationsmanagement (DE-588)4161817-8 gnd |
| topic_facet | Holismus Produktmanagement Risikomanagement Innovationsmanagement |
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