Digital exhaust: what everyone should know about big data, digitization, and digitally driven innovation
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Upper Saddle River, New Jersey
Pearson Education Limited
2014
|
| Ausgabe: | First printing |
| Schriftenreihe: | FT Press analytics series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | x, 309 Seiten Diagramme |
| ISBN: | 0133837963 9780133837964 |
Internformat
MARC
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| 245 | 1 | 0 | |a Digital exhaust |b what everyone should know about big data, digitization, and digitally driven innovation |c Dale Neef |
| 250 | |a First printing | ||
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| 264 | 4 | |c © 2015 | |
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Datensatz im Suchindex
| _version_ | 1804152723926417408 |
|---|---|
| adam_text | Contents
Introduction
їх
Chapter
1
The Big Data Big Bang
............................1
Key Chapter Points
.................................
I
The Big Data Ecosystem
............................3
The Defining Features of Big Data
....................
S
The Four Key Benefits of Big Data
...................15
Lost in the
Big Data Universi*
.......................24
Big Data Without Borders
..........................26
Chapter
2
Big Data and the Battle for Control of the
Consumer Internet
..............................29
Key Chapter Points
................................29
Power to the People: The Democratization
of Technology
..................................31
The Emergence of the internet Tech (Hants
............34
Much More to Play For: The Battle for Control
of the Consumer Internet
........................39
User IData ami the Faustian Bargain
..................40
Chapter
3
The Battle for the internet Gateway into the
Television
......................................45
Key Chapter Points
................................45
Everything Is Moving Online
........................47
Watching Your TV Watching Yon
....................53
Chapter
4
The Battle for the Gateway into the
Mobile Internet
.................................55
Key Chapter Points
................................55
M
-Commerce
....................................
^~
The App Economy
................................61
From AppMen to Act
M
en
......................... 63
Apps and Ads Everywhere
..........................67
vi Digital
Exhaust
Chapter
5
From Social Media to Digital Advertising
Markets and Exchanges
...........................
69
Key Chapter Points
................................
69
The Evolution of Electronic Advertising
...............70
The Social Media and Messaging Rivalry
for Digital Advertising Revenue
...................72
Chapter
6
The Global Battle for the Consumer Internet
.........85
Key Chapter Points
................................85
The Global Internet Explosion
.......................86
East Meets West
..................................89
Chapter
7
The Industrial Internet and the Internet of Things
.....93
Key Chapter Points
................................93
Smart Parts and the Industrial Internet
................94
The Internet of Things
............................100
Breaking and Entering
............................113
Chapter
8
The Data Collectors
.............................117
Key Chapter Points
...............................117
The Wellsprings of Consumer Data Collection
.........118
Credit Agencies, Data Brokers, and Information
Resellers
.....................................120
Internet Technology Companies
....................124
Big Data and
В
ricks-and- Mortar Retailers
............139
The Invisible Data Trackers
........................147
Adding Customer Profiles from Company
Enterprise Systems
............................152
The Big Data Collection Universe
...................153
Chapter
9
Big Data Technologies
...........................157
Key Chapter Points
...............................157
Data Basics
.....................................158
ERP and Big Data.
...............................161
A Parallel Universe
...............................168
What Is NoSQL?
.................................170
What Is Hadoop?
................................
171
AU
the Data, All the Time
.........................178
The Cloud
............................
J82
Contents vü
Chapter
10
Doing Business in a Big Data World
...............187
Key Chapter Points
...............................187
Big Data Projects
................................189
Who Wants Big Data Projects?
.....................192
Big Data
Strateg)
Considerations
...................194
Architectural Strategy Considerations
................196
Big Data Skills Considerations
......................202
Organizational Considerations of Big Data
............205
Big Data Governance and Security Considerations
.....207
Chapter
11
Living in a Big Data World
.......................215
Key Chapter Points
...............................215
Data Theft and Fraud: Data Raiding and Hacktivism
... 219
Crimes and Misdemeanors
.........................220
The Re-Anonymizing Dehate
.......................223
Spies Like Us
...................................227
Not So Straightforward
............................234
US Law and Big Data
.............................241
International Relations
............................245
Bibliography
...................................251
Endnotes.....................................273
Index
........................................301
|
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| discipline | Informatik Wirtschaftswissenschaften |
| edition | First printing |
| format | Book |
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| id | DE-604.BV042204840 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:15:15Z |
| institution | BVB |
| isbn | 0133837963 9780133837964 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027643655 |
| oclc_num | 900658272 |
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| owner_facet | DE-91G DE-BY-TUM DE-473 DE-BY-UBG DE-29T DE-M382 |
| physical | x, 309 Seiten Diagramme |
| publishDate | 2014 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Pearson Education Limited |
| record_format | marc |
| series2 | FT Press analytics series |
| spelling | Neef, Dale 1959- (DE-588)171722655 aut Digital exhaust what everyone should know about big data, digitization, and digitally driven innovation Dale Neef First printing Upper Saddle River, New Jersey Pearson Education Limited 2014 © 2015 x, 309 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier FT Press analytics series Big Data (DE-588)4802620-7 gnd rswk-swf Big Data (DE-588)4802620-7 s DE-604 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027643655&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Neef, Dale 1959- Digital exhaust what everyone should know about big data, digitization, and digitally driven innovation Big Data (DE-588)4802620-7 gnd |
| subject_GND | (DE-588)4802620-7 |
| title | Digital exhaust what everyone should know about big data, digitization, and digitally driven innovation |
| title_auth | Digital exhaust what everyone should know about big data, digitization, and digitally driven innovation |
| title_exact_search | Digital exhaust what everyone should know about big data, digitization, and digitally driven innovation |
| title_full | Digital exhaust what everyone should know about big data, digitization, and digitally driven innovation Dale Neef |
| title_fullStr | Digital exhaust what everyone should know about big data, digitization, and digitally driven innovation Dale Neef |
| title_full_unstemmed | Digital exhaust what everyone should know about big data, digitization, and digitally driven innovation Dale Neef |
| title_short | Digital exhaust |
| title_sort | digital exhaust what everyone should know about big data digitization and digitally driven innovation |
| title_sub | what everyone should know about big data, digitization, and digitally driven innovation |
| topic | Big Data (DE-588)4802620-7 gnd |
| topic_facet | Big Data |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027643655&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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