Franchising & licensing: two powerful ways to grow your business in any economy
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY [u.a.]
AMACOM
2011
|
| Ausgabe: | 4. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XI, 451 S. graph. Darst. 26 cm |
| ISBN: | 0814415563 9780814415566 |
Internformat
MARC
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| 245 | 1 | 0 | |a Franchising & licensing |b two powerful ways to grow your business in any economy |c Andrew J. Sherman |
| 246 | 1 | 3 | |a Franchising and licensing |
| 250 | |a 4. ed. | ||
| 264 | 1 | |a New York, NY [u.a.] |b AMACOM |c 2011 | |
| 300 | |a XI, 451 S. |b graph. Darst. |c 26 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 7 | |a Franchising |2 gtt | |
| 650 | 4 | |a Franchises (Retail trade) |z United States | |
| 650 | 4 | |a License agreements |z United States | |
| 651 | 4 | |a USA | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-027642768 | ||
Datensatz im Suchindex
| _version_ | 1804152722563268608 |
|---|---|
| adam_text | CONTENTS
PREFACE TO THE FOURTH EDITION IX
ACKNOWLEDGMENTS XI
PART ONE. THE FOUNDATION FOR FRANCHISING 1
1 LEVERAGING INTELLECTUAL CAPITAL TO CREATE GROWTH
OPPORTUNITIES AND PROFITABLE NEW INCOME STREAMS 3
PART TWO. BUILDING A FRANCHISING PROGRAM 11
2 THE FOUNDATION OF FRANCHISING 13
3 DEVELOPING THE OPERATIONS AND TRAINING PROGRAMS 25
4 DEVELOPING SYSTEM STANDARDS AND ENFORCING QUALITY CONTROL 41
5 THE REGULATION OF FRANCHISING 69
6 COMPLIANCE 91
7 STRUCTURING FRANCHISE AGREEMENTS, AREA DEVELOPMENT
AGREEMENTS, AND RELATED DOCUMENTS 107
8 PROTECTING THE INTELLECTUAL PROPERTY OF THE FRANCHISE SYSTEM 135
9 MANAGING DISPUTES 167
10 DEVELOPING SALES AND MARKETING STRATEGIES AT THE TARGET
FRANCHISEE AND TARGET CONSUMER LEVELS 195
11 TAKING YOUR FRANCHISE PROGRAM OVERSEAS 225
VII
VIII CONTENTS
PART THREE. FINANCIAL STRATEGIES 245
12 BUSINESS AND STRATEGIC PLANNING FOR THE GROWING FRANCHISOR 247
13 CAPITAL FORMATION STRATEGIES 257
14 MANAGEMENT AND LEADERSHIP ISSUES IN BUILDING A SUCCESSFUL
FRANCHISING ORGANIZATION 295
15 THE ROLE OF THE CHIEF FINANCIAL OFFICER AND RELATED FINANCIAL
AND ADMINISTRATIVE MANAGEMENT ISSUES 311
16 SPECIAL ISSUES IN MERGERS AND ACQUISITIONS 331
17 MANAGING THE TRANSFER AND RENEWAL PROCESS 345
18 STRATEGIC AND STRUCTURAL ALTERNATIVES TO FRANCHISING 357
19 STRUCTURING LICENSING PROGRAMS AND AGREEMENTS 371
20 JOINT VENTURES AND STRATEGIC ALLIANCES 395
21 RESOURCE DIRECTORY 409
INDEX 439
|
| any_adam_object | 1 |
| author | Sherman, Andrew J. |
| author_facet | Sherman, Andrew J. |
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| callnumber-subject | HF - Commerce |
| classification_rvk | QP 621 |
| ctrlnum | (OCoLC)837985910 (DE-599)GBV626737826 |
| dewey-full | 658.8/708 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/708 |
| dewey-search | 658.8/708 |
| dewey-sort | 3658.8 3708 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Book |
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| geographic | USA |
| geographic_facet | USA |
| id | DE-604.BV042203938 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T01:15:14Z |
| institution | BVB |
| isbn | 0814415563 9780814415566 |
| language | English |
| lccn | 2010021379 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027642768 |
| oclc_num | 837985910 |
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| owner | DE-N2 |
| owner_facet | DE-N2 |
| physical | XI, 451 S. graph. Darst. 26 cm |
| publishDate | 2011 |
| publishDateSearch | 2011 |
| publishDateSort | 2011 |
| publisher | AMACOM |
| record_format | marc |
| spelling | Sherman, Andrew J. Verfasser aut Franchising & licensing two powerful ways to grow your business in any economy Andrew J. Sherman Franchising and licensing 4. ed. New York, NY [u.a.] AMACOM 2011 XI, 451 S. graph. Darst. 26 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Franchising gtt Franchises (Retail trade) United States License agreements United States USA DE-601 pdf/application http://www.gbv.de/dms/zbw/626737826.pdf Inhaltsverzeichnis SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027642768&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Sherman, Andrew J. Franchising & licensing two powerful ways to grow your business in any economy Franchising gtt Franchises (Retail trade) United States License agreements United States |
| title | Franchising & licensing two powerful ways to grow your business in any economy |
| title_alt | Franchising and licensing |
| title_auth | Franchising & licensing two powerful ways to grow your business in any economy |
| title_exact_search | Franchising & licensing two powerful ways to grow your business in any economy |
| title_full | Franchising & licensing two powerful ways to grow your business in any economy Andrew J. Sherman |
| title_fullStr | Franchising & licensing two powerful ways to grow your business in any economy Andrew J. Sherman |
| title_full_unstemmed | Franchising & licensing two powerful ways to grow your business in any economy Andrew J. Sherman |
| title_short | Franchising & licensing |
| title_sort | franchising licensing two powerful ways to grow your business in any economy |
| title_sub | two powerful ways to grow your business in any economy |
| topic | Franchising gtt Franchises (Retail trade) United States License agreements United States |
| topic_facet | Franchising Franchises (Retail trade) United States License agreements United States USA |
| url | http://www.gbv.de/dms/zbw/626737826.pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027642768&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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