The history of marketing science:
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hanover, MA
Now publishers Inc.
[2014]
Singapore World Scientific Publishing Co. Pte. Ltd. |
| Schriftenreihe: | World Scientific - Now Publishers series in business
3 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes index |
| Beschreibung: | xxv, 502 Seiten Illustrationen, Diagramme |
| ISBN: | 9789814596473 9789814619479 |
Internformat
MARC
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| 245 | 1 | 0 | |a The history of marketing science |c editors Russell S. Winer (New York University, US), Scott A. Neslin (Dartmouth College, USA) |
| 264 | 1 | |a Hanover, MA |b Now publishers Inc. |c [2014] | |
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| 650 | 4 | |a Marketing |x Study and teaching |x History | |
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Datensatz im Suchindex
| _version_ | 1804152721242062848 |
|---|---|
| adam_text | Titel: The history of marketing science
Autor: Winer, Russell S
Jahr: 2014
Contents About the Editors xi About the Contributors xiii Chapter 1. The History of Marketing Science: Beginnings 1 Scott A. Neslin and Russell S. Winer Part I. Methods 17 Chapter 2. Brand Choice Models 19 Gary J. Russell Chapter 3. Conjoint Analysis 47 Vithala R. Rao Chapter 4. Innovation Diffusion 77 Eitan Muller Chapter 5. Econometric Models 99 Dominique M. Hanssens Chapter 6. Market Structure Research 129 Steven M. Shugan vii
Contents viii Chapter 7. Stochastic Models of Buyer Behavior 165 Peter S. Fader, Bruce G. S. Hardie and Subrata Sen Part II. Management 207 Chapter 8. Advertising Effectiveness 209 Gerard J. Tellis Chapter 9. Branding and Brand Equity Models 237 Tulin Erdem and Joffre Swait Chapter 10. Distribution Channels 261 Richard Staelin and Eunkyu Lee Chapter 11. Customer Relationship Management (CRM) 289 Scott A. Neslin Chapter 12. Digital and Internet Marketing 319 Wendy W. Moe and David A. Schweidel Chapter 13. New Products Research 341 Donald R. Lehmann and Peter N. Golder Chapter 14. Organizational Buying Behavior 371 Gary L. Lilien Chapter 15. Pricing 397 Russell S. Winer
Contents Chapter 16. Sales Force Productivity Models Murali K. Mantrala Chapter 17. Sales Promotions Kusum L. Ailawadi and Sunil Gupta
|
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| callnumber-first | H - Social Science |
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| callnumber-subject | HF - Commerce |
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| dewey-full | 381/.109 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 381 - Commerce (Trade) |
| dewey-raw | 381/.109 |
| dewey-search | 381/.109 |
| dewey-sort | 3381 3109 |
| dewey-tens | 380 - Commerce, communications, transportation |
| discipline | Wirtschaftswissenschaften |
| era | Geschichte gnd |
| era_facet | Geschichte |
| format | Book |
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| id | DE-604.BV042203118 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T01:15:13Z |
| institution | BVB |
| isbn | 9789814596473 9789814619479 |
| language | English |
| lccn | 014009472 |
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| physical | xxv, 502 Seiten Illustrationen, Diagramme |
| publishDate | 2014 |
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| publishDateSort | 2014 |
| publisher | Now publishers Inc. World Scientific Publishing Co. Pte. Ltd. |
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| series | World Scientific - Now Publishers series in business |
| series2 | World Scientific - Now Publishers series in business |
| spelling | The history of marketing science editors Russell S. Winer (New York University, US), Scott A. Neslin (Dartmouth College, USA) Hanover, MA Now publishers Inc. [2014] Singapore World Scientific Publishing Co. Pte. Ltd. xxv, 502 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier World Scientific - Now Publishers series in business 3 Includes index Geschichte gnd rswk-swf Geschichte Marketing research History Marketing Management History Marketing Study and teaching History Management (DE-588)4037278-9 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Marktforschung (DE-588)4037630-8 s Management (DE-588)4037278-9 s Geschichte z DE-604 Winer, Russell S. 1951- (DE-588)138781354 edt Neslin, Scott A. 1952- (DE-588)170191397 edt World Scientific - Now Publishers series in business 3 (DE-604)BV040608183 3 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027641974&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | The history of marketing science World Scientific - Now Publishers series in business Geschichte Marketing research History Marketing Management History Marketing Study and teaching History Management (DE-588)4037278-9 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4037630-8 |
| title | The history of marketing science |
| title_auth | The history of marketing science |
| title_exact_search | The history of marketing science |
| title_full | The history of marketing science editors Russell S. Winer (New York University, US), Scott A. Neslin (Dartmouth College, USA) |
| title_fullStr | The history of marketing science editors Russell S. Winer (New York University, US), Scott A. Neslin (Dartmouth College, USA) |
| title_full_unstemmed | The history of marketing science editors Russell S. Winer (New York University, US), Scott A. Neslin (Dartmouth College, USA) |
| title_short | The history of marketing science |
| title_sort | the history of marketing science |
| topic | Geschichte Marketing research History Marketing Management History Marketing Study and teaching History Management (DE-588)4037278-9 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Geschichte Marketing research History Marketing Management History Marketing Study and teaching History Management Marktforschung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027641974&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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