Verfügbarkeit: Digital Darwinism

Digital Darwinism: Branding and Business Models in Jeopardy

Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digita...

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Hauptverfasser:	Kreutzer, Ralf T. 1958- (VerfasserIn), Land, Karl-Heinz (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Berlin, Heidelberg [u.a.] Springer Berlin Heidelberg 2015
Schlagworte:	Verbraucherverhalten Soziale Software Dienstleistungsangebot Electronic Commerce Markenpolitik
Online-Zugang:	BTU01 FAB01 FAW01 FHA01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HWR01 UBG01 UBT01 UBY01 UEI01 UPA01 Volltext Inhaltsverzeichnis Abstract
Zusammenfassung:	Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race
Beschreibung:	1 Online-Ressource (XIV, 257 p. 120 illus., 105 illus. in color)
ISBN:	9783642544019
DOI:	10.1007/978-3-642-54401-9

Internformat

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Datensatz im Suchindex

DE-BY-FWS_katkey	541007
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adam_text	DIGITAL DARWINISM / KREUTZER, RALF T. : 2015 TABLE OF CONTENTS / INHALTSVERZEICHNIS WHY THE DIGITAL REVOLUTION IS CHALLENGING YOU AND WHY YOU HAVE TO ACT NOW DIGITAL DARWINISM AND THE SOCIAL REVOLUTION - WHICH BASIC NEEDS OF MAN REPRESENT THE FUEL OF THE REVOLUTION ON THE PART OF THE CUSTOMER BIG DATA AND TECHNOLOGY - DRIVERS OF THE INFORMATION REVOLUTION ON THE PART OF THE COMPANY AND ACCELERATORS OF THE ERA OF COOPERATION HOW THE SOCIAL REVOLUTION IS TO BE MANAGED HOW MARKETING BECOMES THE ROI DRIVER WITHIN A COMPANY CONFIDENCE - THE NEW CURRENCY IN MARKETING AND MANAGEMENT SOCIAL CRM - THE NEW RULES OF THE GAME IN LEADING CUSTOMERS WHY MARKETING IS BECOMING A SERVICE THE NECESSITY OF CHANGE MANAGEMENT - OR WHY OUR TRADITIONAL COMMUNICATION AND ORGANIZATIONAL STRUCTURES ARE BECOMING OBSOLETE DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. DIGITAL DARWINISM / KREUTZER, RALF T. : 2015 ABSTRACT / INHALTSTEXT DIGITAL DARWINISM IS A KEY CHALLENGE FOR ALL COMPANIES AND BRANDS. NOT ALL COMPANIES AND MANAGERS ARE AWARE OF THE CHALLENGES LYING AHEAD. THIS BOOK HELPS TO IDENTIFY THE NEED FOR CHANGE AND ADAPTION BASED ON A FRAMEWORK OF FINDINGS AND ADDITIONAL TOOLS TO POSITION YOU AND YOUR COMPANY IN THE DIGITAL RAT RACE DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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author	Kreutzer, Ralf T. 1958- Land, Karl-Heinz
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id	DE-604.BV042201967
illustrated	Not Illustrated
indexdate	2024-08-01T12:04:56Z
institution	BVB
isbn	9783642544019
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-027640835
oclc_num	892089103
open_access_boolean
owner	DE-739 DE-473 DE-BY-UBG DE-92 DE-2070s DE-703 DE-634 DE-Aug4 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-859 DE-1043 DE-1046 DE-M347 DE-573 DE-1049 DE-824 DE-860 DE-898 DE-BY-UBR DE-861 DE-1051 DE-706
owner_facet	DE-739 DE-473 DE-BY-UBG DE-92 DE-2070s DE-703 DE-634 DE-Aug4 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-859 DE-1043 DE-1046 DE-M347 DE-573 DE-1049 DE-824 DE-860 DE-898 DE-BY-UBR DE-861 DE-1051 DE-706
physical	1 Online-Ressource (XIV, 257 p. 120 illus., 105 illus. in color)
psigel	ZDB-2-SBE
publishDate	2015
publishDateSearch	2015
publishDateSort	2015
publisher	Springer Berlin Heidelberg
record_format	marc
spellingShingle	Kreutzer, Ralf T. 1958- Land, Karl-Heinz Digital Darwinism Branding and Business Models in Jeopardy Verbraucherverhalten (DE-588)4062644-1 gnd Soziale Software (DE-588)7550143-0 gnd Dienstleistungsangebot (DE-588)4224244-7 gnd Electronic Commerce (DE-588)4592128-3 gnd Markenpolitik (DE-588)4144679-3 gnd
subject_GND	(DE-588)4062644-1 (DE-588)7550143-0 (DE-588)4224244-7 (DE-588)4592128-3 (DE-588)4144679-3
title	Digital Darwinism Branding and Business Models in Jeopardy
title_auth	Digital Darwinism Branding and Business Models in Jeopardy
title_exact_search	Digital Darwinism Branding and Business Models in Jeopardy
title_full	Digital Darwinism Branding and Business Models in Jeopardy Ralf T. Kreutzer, Karl-Heinz Land
title_fullStr	Digital Darwinism Branding and Business Models in Jeopardy Ralf T. Kreutzer, Karl-Heinz Land
title_full_unstemmed	Digital Darwinism Branding and Business Models in Jeopardy Ralf T. Kreutzer, Karl-Heinz Land
title_short	Digital Darwinism
title_sort	digital darwinism branding and business models in jeopardy
title_sub	Branding and Business Models in Jeopardy
topic	Verbraucherverhalten (DE-588)4062644-1 gnd Soziale Software (DE-588)7550143-0 gnd Dienstleistungsangebot (DE-588)4224244-7 gnd Electronic Commerce (DE-588)4592128-3 gnd Markenpolitik (DE-588)4144679-3 gnd
topic_facet	Verbraucherverhalten Soziale Software Dienstleistungsangebot Electronic Commerce Markenpolitik
url	https://doi.org/10.1007/978-3-642-54401-9 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027640835&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027640835&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT kreutzerralft digitaldarwinismbrandingandbusinessmodelsinjeopardy AT landkarlheinz digitaldarwinismbrandingandbusinessmodelsinjeopardy

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