Innovation and Product Management: A Holistic and Practical Approach to Uncertainty Reduction

Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities . In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Gaubinger, Kurt (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Berlin, Heidelberg [u.a.] Springer Berlin Heidelberg 2015
Schriftenreihe:Springer Texts in Business and Economics
Schlagworte:
Online-Zugang:BTU01
FAB01
FAW01
FHA01
FHI01
FHM01
FHN01
FHO01
FHR01
FKE01
FLA01
FNU01
FRO01
FWS01
FWS02
HWR01
UBG01
UBT01
UBY01
UEI01
UPA01
Volltext
Inhaltsverzeichnis
Abstract
Zusammenfassung:Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities . In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful
Beschreibung:1 Online-Ressource (XVI, 327 p. 199 illus)
ISBN:9783642543760
DOI:10.1007/978-3-642-54376-0