Innovation and Product Management: A Holistic and Practical Approach to Uncertainty Reduction
Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities . In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product...
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Berlin, Heidelberg [u.a.]
Springer Berlin Heidelberg
2015
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Schriftenreihe: | Springer Texts in Business and Economics
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Schlagworte: | |
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Zusammenfassung: | Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities . In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful |
Beschreibung: | 1 Online-Ressource (XVI, 327 p. 199 illus) |
ISBN: | 9783642543760 |
DOI: | 10.1007/978-3-642-54376-0 |
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adam_text | INNOVATION AND PRODUCT MANAGEMENT
/ GAUBINGER, KURT
: 2015
TABLE OF CONTENTS / INHALTSVERZEICHNIS
PART I: FUNDAMENTALS OF INNOVATION AND PRODUCT MANAGEMENT
PART II: PROCESS OF INNOVATION AND PRODUCT MANAGEMENT
PART III: INNOVATION AND PRODUCT MANAGEMENT
BROADENING THE TOPIC
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
INNOVATION AND PRODUCT MANAGEMENT
/ GAUBINGER, KURT
: 2015
ABSTRACT / INHALTSTEXT
MARKETPLACE COMPLEXITY AND DYNAMICS CREATE AN ENVIRONMENT THAT INCREASES
THE UNCERTAINTY OF INNOVATION ACTIVITIES . IN THIS CONTEXT SYSTEMATIC
MANAGEMENT OF INNOVATION AND PRODUCT MANAGEMENT ARE INCREASINGLY
IMPORTANT FOR COMPANY SUCCESS. THIS BOOK PRESENTS THE FUNDAMENTALS OF
INNOVATION AND PRODUCT MANAGEMENT AND INTRODUCES THE READER TO A
HOLISTIC PROCESS MODEL WITH PARTICULAR FOCUS ON INNOVATION AND
UNCERTAINTY. THIS INTEGRATED CONSIDERATION OF INNOVATION MANAGEMENT AND
PRODUCT INNOVATION WITHIN AN INTERDISCIPLINARY APPROACH REPRESENTS A
UNIQUE CHARACTERISTIC OF THIS BOOK. THE BOOK IS DESIGNED TO ADDRESS THE
NEEDS OF MANAGERS WHO WANT A PRACTICAL BUT WELL-RESEARCHED GUIDE TO
INNOVATION AND PRODUCT MANAGEMENT. GRADUATE AND ADVANCED UNDERGRADUATE
STUDENTS WOULD ALSO FIND THE CHAPTERS IN THIS BOOK PARTICULARLY USEFUL
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
any_adam_object | 1 |
author | Gaubinger, Kurt |
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discipline | Wirtschaftswissenschaften |
doi_str_mv | 10.1007/978-3-642-54376-0 |
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id | DE-604.BV042201945 |
illustrated | Not Illustrated |
indexdate | 2024-08-01T12:04:56Z |
institution | BVB |
isbn | 9783642543760 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027640813 |
oclc_num | 892081940 |
open_access_boolean | |
owner | DE-739 DE-473 DE-BY-UBG DE-92 DE-2070s DE-703 DE-634 DE-Aug4 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-859 DE-1043 DE-1046 DE-M347 DE-573 DE-1049 DE-824 DE-860 DE-898 DE-BY-UBR DE-861 DE-1051 DE-706 |
owner_facet | DE-739 DE-473 DE-BY-UBG DE-92 DE-2070s DE-703 DE-634 DE-Aug4 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-859 DE-1043 DE-1046 DE-M347 DE-573 DE-1049 DE-824 DE-860 DE-898 DE-BY-UBR DE-861 DE-1051 DE-706 |
physical | 1 Online-Ressource (XVI, 327 p. 199 illus) |
psigel | ZDB-2-SBE |
publishDate | 2015 |
publishDateSearch | 2015 |
publishDateSort | 2015 |
publisher | Springer Berlin Heidelberg |
record_format | marc |
series2 | Springer Texts in Business and Economics |
spellingShingle | Gaubinger, Kurt Innovation and Product Management A Holistic and Practical Approach to Uncertainty Reduction Innovationsmanagement (DE-588)4161817-8 gnd Holismus (DE-588)4025615-7 gnd Risikomanagement (DE-588)4121590-4 gnd Produktmanagement (DE-588)4125960-9 gnd |
subject_GND | (DE-588)4161817-8 (DE-588)4025615-7 (DE-588)4121590-4 (DE-588)4125960-9 |
title | Innovation and Product Management A Holistic and Practical Approach to Uncertainty Reduction |
title_auth | Innovation and Product Management A Holistic and Practical Approach to Uncertainty Reduction |
title_exact_search | Innovation and Product Management A Holistic and Practical Approach to Uncertainty Reduction |
title_full | Innovation and Product Management A Holistic and Practical Approach to Uncertainty Reduction Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani |
title_fullStr | Innovation and Product Management A Holistic and Practical Approach to Uncertainty Reduction Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani |
title_full_unstemmed | Innovation and Product Management A Holistic and Practical Approach to Uncertainty Reduction Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani |
title_short | Innovation and Product Management |
title_sort | innovation and product management a holistic and practical approach to uncertainty reduction |
title_sub | A Holistic and Practical Approach to Uncertainty Reduction |
topic | Innovationsmanagement (DE-588)4161817-8 gnd Holismus (DE-588)4025615-7 gnd Risikomanagement (DE-588)4121590-4 gnd Produktmanagement (DE-588)4125960-9 gnd |
topic_facet | Innovationsmanagement Holismus Risikomanagement Produktmanagement |
url | https://doi.org/10.1007/978-3-642-54376-0 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027640813&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027640813&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
work_keys_str_mv | AT gaubingerkurt innovationandproductmanagementaholisticandpracticalapproachtouncertaintyreduction |